6 Reasons why your blog is the most important marketing tool (+ 4 more)

Content marketing (creating thought leading content like articles, headlines, trends and other general information for the purpose of engaging and ultimately converting potential customers) seems like old news, which is exactly why I bring it up this week.

While marketing- and internet trends move at lightning speed, I do feel that it’s important to slow down a bit and focus on the most important things businesses can do today to gain strides in marketing, requiring minimal budget.

Blogs continue to be highly rated, although of late, much less hyped. It has become a mainstream practice now. Where once the early adopters were marveling at the droves of traffic their blogs generated, the hype has flattened out, reinstating normality. Now it’s not as cool anymore to have blog, but rather accepted by the user that you would.

So let’s focus on 6 critical reasons I found why your blog is important and then if still thirsty for opinion, enjoy my 4 additional reasons.

1. To have meaningful social media impact, you must provide a critical mass of content that will position you and your organization as thought leaders within your market niche. Nothing works better than a blog to achieve that objective. The more content, the more findable by those customers you need to attract.

2. You can provide an unlimited amount of vital information in a single location. Because Web visitors are desperately seeking answers to their most pressing questions, you have the opportunity to provide just the right answers for your ideal target customers.

3. Content aside, the structure of a blog enables you to organize your information almost effortlessly to the benefit of your visitors.

4. Unlike other social media tools, such as Facebook, MySpace, and LinkedIn, your blog is open to the entire world. This enables you to achieve potentially infinite reach for your critical mass of content.

5. You can be both timely and comprehensive. Although Twitter couldn’t be more timely, the information, opinions, and advice you tweet can never be comprehensive. Your blog can be just as timely as Twitter because you can post information instantaneously. But you can also make each post as comprehensive as necessary and integrate that post with lots of other relevant information on your blog.

6. Your blog posts, far from being isolated from other great tools such as Facebook and Twitter, can be automatically pulled into each one.

My 4 additional reasons:

7. Above being able to pull your blog content into your Facebook & Twitter account, you can also feed it to your e-mail branding. The more channels you use to distribute your content, the better the reach.

8. Blog content can and should be used to add credibility and opinion to your electronic newsletters.

9. Blogs are RSS capable, which simply means your content could be syndicated across multiple platforms.

10. It also means that people on the move can feed your content to their mobile phones. As mobile usage increases, the demand for content on the mobile phone will increase too.

Rather than keeping up with the current trends, trying in vain to understand, implement and execute with immediacy, you should rather try and focus on a single social media component first, do it well, and then move onto incorporating other.