Ants have microphones!

Today, ANTS HAVE MICROPHONES. Think about the noise small businesses make, and how they can touch people far away from them.

I met Andy Hobsbawn (founder of Agency.com) a while ago. He said “marketers in general don’t want to do mass marketing anymore. They want, and need, to sell to small focused groups. Businesses want to be famous with 15 people, not for 15 seconds.” Great thoughts, and I believe it is the future of communication and marketing. This may be different for large FMCG players, but for most companies it isn’t about blasting your message out, it’s about speaking perfectly with a few, and making the message relevant and timely.

Technology has changed marketing practices forever, and businesses need to point their microphones at the right people.