Established in 1990, Rees Pollock is a London-based firm of charteredaccountants specialising in small to medium sized companies and partnerships. Rees Pollock often competes with much larger accountancy firms and therefore needs to differentiate itself against organisations that have considerably greater marketing resource. In keeping with its innovative approach, Rees Pollock saw Rocketseed as another opportunity to innovate, stand out and positively impact its clients through its everyday communication. ees Pollock also benefits from Rocketseed’s unique ability to ensure that the emails that it processes maintain their integrity even when forwarded to a third party. As a small but growing company, Rees Pollock’s IT and Marketing resources are often stretched so it was essential that Rocketseed was easy to implement and operate. Building on the success of its its day-to-day email communications, Rees Pollock is now looking at other ways in which to enhance its dialogue with clients.

Strategic Fusion is a strategic brand engagement consultancy that helps companies more effectively communicate with their internal and external audiences through envisioning insightful strategies and innovative enhanced creative solutions. Being in the consultancy business means that StrategicFusion’s brand and image are key. They turned to Rocketseed to help add consistency and clarity to their business communications. Strategic Fusion has a mixture of PC users and Mac users so it was important that Rocketseed's Intelligent Business Email could support a multiple email client environment. Within the first month of using Rocketseed Intelligent Business Email, Strategic Fusion are achieving a click-through rate of 7%.

Rocketseed announces partnership agreement with Omniture a leading provider of online business optimization software to provide Omniture’s European customers with a greater selection of marketing applications that integrate with localized Omniture solutions. Read the Omniture press release »

For most countries, it is now a legal requirement to have an email disclaimer on outbound corporate email. For more information on what you need in your disclaimer, go here.

A short while ago Andy Hobsbawn (founder of Agency.com) and I discussed some thoughts on what drives modern buyers. Thought I would share it with you: Self expression – people want to show others what they are about. Look at people who buy cars for image, Apple Mac’s to look cool, etc. Recognition and self [...]