Don't innovate, imitate. Work with what works. It’s a cheaper and proven recipe. There are only a handful of true innovators in life, but millions of successful people have leveraged off those models.

I and millions of other people in the country couldn’t care less about PnP’s brand new shop in Claremont. Why then pollute my mind and waste my time on irrelevant advertising? It is one less channel hop for me when you flight your annoying commercials.

For sheer sensationalism, inspiration and motivation of lesser men than these Fortune 500's, the words “calculated” and “strategic” are conveniently left out. And without these two adjectives, your business venture is as futile as a drunken man’s promise of his last drink.

You’ll find that recruitment sucks from the same stingy teat as marketing and advertising. Human Resource Officers are shaking at the knees, while marketers welcome the vicarious reality of performing magic tricks without cards.