Strategic Fusion is a strategic brand engagement consultancy that helps companies more effectively communicate with their internal and external audiences through envisioning insightful strategies and innovative enhanced creative solutions. Being in the consultancy business means that StrategicFusion’s brand and image are key. They turned to Rocketseed to help add consistency and clarity to their business communications. Strategic Fusion has a mixture of PC users and Mac users so it was important that Rocketseed's Intelligent Business Email could support a multiple email client environment. Within the first month of using Rocketseed Intelligent Business Email, Strategic Fusion are achieving a click-through rate of 7%.

Rocketseed announces partnership agreement with Omniture a leading provider of online business optimization software to provide Omniture’s European customers with a greater selection of marketing applications that integrate with localized Omniture solutions. Read the Omniture press release »

For most countries, it is now a legal requirement to have an email disclaimer on outbound corporate email. For more information on what you need in your disclaimer, go here.

A short while ago Andy Hobsbawn (founder of Agency.com) and I discussed some thoughts on what drives modern buyers. Thought I would share it with you: Self expression – people want to show others what they are about. Look at people who buy cars for image, Apple Mac’s to look cool, etc. Recognition and self [...]

What is RSS? RSS (Really Simple Syndication) content feeds deliver up-to-the-minute information via the web with typical content being latest news, PR, price changes, blogs, pod-casts, and any other form of content that changes frequently. Because of their simplicity, RSS feeds have now become a standard content delivery channel. Imagine enabling every employee in your [...]