April 29, 2014

70% of consumers prefer communication by email

Experian have recently re –launched their comprehensive Mosaic Segmentation tool. For those who are not familiar with Mosaic, it is a consumer classification tool that benchmarks the UK population on over 450 data variables….

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October 3, 2013

What is Email Media?

Email media offers a unique way to leverage the marketing potential of employee emails, making this marketing channel your most valuable asset…..

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September 27, 2013

Iran – powered by email?

Most marketers don’t typically look to Iran for inspiration on email but there are definitely some interesting things happening there at the moment. Last week, for instance, saw the announcement that Iran has launched….

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June 24, 2013

National Email Benchmarking Report

The latest Email Bench Marking Report by the DMA reveals email volumes hit an all-time high during the first half of 2012, with a 46% surge in sent emails while click through….

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May 31, 2013

Evolution of Email Marketing

We love this infographic from RedEye, it is a great spin on the email marketing infographic as it focuses on email as a marketing tool and how that has evolved rather than just the tools itself. This infographic got the….

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April 11, 2013

Horsemeat found in email marketing?

Last month, the Lord Nelson pub in Southwark started selling horse burgers. Yep – bona fide 100% horse.  No Beef. No Bull.  As well as providing an unusual spin on the food…

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