April 29, 2014

70% of consumers prefer communication by email

Experian have recently re –launched their comprehensive Mosaic Segmentation tool. For those who are not familiar with Mosaic, it is a consumer classification tool that benchmarks the UK population on over 450 data variables….

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October 3, 2013

What is Email Media?

Email media offers a unique way to leverage the marketing potential of employee emails, making this marketing channel your most valuable asset…..

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September 27, 2013

Iran – powered by email?

Most marketers don’t typically look to Iran for inspiration on email but there are definitely some interesting things happening there at the moment. Last week, for instance, saw the announcement that Iran has launched….

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