LONDON, September 13, 2011 -- Rocketseed announced the introduction of Rocketseed Mail, an Email 2.0 digital marketing solution that revolutionizes the way companies think about their everyday email correspondence. The most recent version of Rocketseed Mail, which was launched today, transforms a company’s emails from being only a basic channel of communication into a dynamic, [...]

Two recent studies, conducted by Harte-Hanks and MailerMailer respectively, revealed a number of interesting trends in newsletter open and click rates. While open rates continue to dwindle, more significant are the reasons perhaps for its decline. On the one side, a change in patterns in the use of text and imagery that records open activity, [...]

Customer service is one of those things that businesses talk about. We all agree it is one of the most important components in business, it is also one of the things that is often left on the boardroom table and sales figures become the number one objective.    Customer service is more than just making [...]

With smart phone technology now becoming virtually ubiquitous we’ve been seeing quite a substantial push for QR (Quick Response) codes of late. These 2D barcodes have been created and popularized in the East, especially Japan and Korea, but have been rather slow to adopt to western countries. Now however, there seems to be a stronger [...]

We all get sucked into the hype of things at times, whether a newly launched gadget, a group-buying website going public or simply the latest celebrity-driven fashion craze. We are classed into two main categories essentially – the early adopters; those who go to great lengths to get their hands on the latest gadget, or, [...]