The days of marketing not being accountable for results are truly a thing of the past. With the digital age now in absolute swing, measurability is a prerequisite and no longer a strategic tool that comes at a price. A wealth of online services exist that enable marketers to measure their campaigns in depth. Eyeballs [...]

We live in a connected, on demand society. Television is making way for online television where viewers can decide what they watch, when they want to watch it. Traditional marketing and advertising are ailing, and although not redundant, it is conceding a substantial amount of attention as technology progresses, even in developing countries. We read [...]

A couple of weeks ago Facebook CEO, Mark Zuckerberg, revealed the company’s latest venture in breaking down the social chasm by launching (to selected users) their new multifaceted messaging system. This sees Facebook surging forward in its dominance of the social sphere, and slowly chipping away at market share in the email space where internet [...]

In today’s economic climate there is not a single thing that matters more in terms of sales and brand loyalty than building a great customer service rapport. Let’s face it, in general, customer surveys are rarely a top priority in businesses of any size, whether deemed too expensive, laborious or just due to ignorance. Many [...]

Five years ago the idea of a platform like Facebook, where we’ll be able to interactively sustain relationships with people dear to our hearts regardless of where they are in the world, was pie in the sky – akin to the making of science fiction movies. Back then email used to be about the only [...]