Branded business email increases lead generation

Inserting direct marketing campaigns in the outbound emails sent by employees on a daily basis – branded email – enables marketers to run targeted email marketing campaigns that deliver an average unique click-through rate of 7.5%+ per campaign.

Branded business email uses the most trusted email channel – interpersonal email – ensuring open rates of almost 100%. The open rate is significantly higher than email newsletters as you’re using your most trusted email channel to engage customers, partners & prospects.

By branding employees everyday business emails, marketers can deliver direct email marketing campaigns to key customers and contacts, driving increased sales and lead generation.

As a lead generation and marketing tool, Rocketseed’s branded email features include:

• Auto-alert emails to your inbox(s) each time a recipient clicks on a banner
• Links from banners through to your company website, landing page, blog….
• Compatibility with web analytics, providing consolidated reporting
• The ability to segment sender & recipients groups to ensure targeted campaigns
• The option to run multiple banners / campaignsl
• Central control for the relevant department, ensuring company-wide consistency

allowing you to deliver targeted, measurable campaigns to your everyday email audience.

There is no limit to the number of banners you can use or marketing campaigns that you can run. Using Rocketseed you can leverage existing customer relationships to generate new customer referrals and new business.

For businesses who have made the switch, or are considering switching to Google Apps Enterprise Edition or Premier Edition, Rocketseed is the leading provider of Google Apps / Gmail branded email marketing solutions.

Rocketseed is compatible with all major email clients and set-ups, including Microsoft Outlook, MS Exchange, Entourage. Rocketseed is also compatible with all major web analytics platforms, including Omniture and Google Analytics.