Personalize transactional email marketing campaigns

Every business generates confirmation and transactional emails, including:

• Booking confirmations
• Payment confirmations
• Auto-generated confirmation emails

Yet rarely are these emails personalized.Using a transactional email marketing solution, marketers can personalize these transactional emails with targeted content to generate incremental sales.

How transactional email marketing campaigns increase sales

By converting plain text transactional emails into branded emails with personalized content, every transactional email sent by your organization becomes a sales opportunity; in doing so, your transactional emails become a measurable email marketing campaign channel, enabling your organization to drive increased sales from:

• Additional purchases of related products
• Rewards & incentives for additional purchases
• Special offers & promotions

Subsequently you can use your existing customer profile data to ensure you deliver relevant marketing campaigns to your customers based on their prior behavior. This will ensure you drive incremental sales from your transactional email.

Rocketseed’s reporting capabilities and compatibility with Omniture and Google Analytics subsequently ensures that all client activity is measurable, provides a ROI and can be viewed through a single analytics interface.