Personalized transactional email campaigns increase sales
Every small & medium-size business sends transactional emails to customers. More often than not these messages are sent in a plain text format, are not branded and, don’t carry personalized information.
Rocketseed’s transactional email marketing solution for small and medium-size businesses changes all of that.
By branding transactional email marketing campaigns with personalized content, Rocketseed enables businesses of all sizes to increase sales through up-selling and cross-selling related products and services.
Examples of transactional emails sources that should be branded with personalized marketing campaigns are:
- Booking confirmations
- Payment confirmations
- Website auto-responses
- Registration confirmations
Branded transactional email is a proven tool for increasing sales. Customers are waiting for confirmation of their transaction and so these emails have a higher open-rate than email newsletters. Subsequently, by sending personalized transactional emails that include offers and promotions, sales measurably increase.
Branded transactional emails deliver measurable returns
Converting existing transactional emails from plain text to branded, enables your transactional email campaigns to take on a life of their own. By branding your transactional emails with personalized content, your business will drive increased sales through:
- Additional purchases of related products and services
- Take-up of special offers and promotions
- Increased customer loyalty
- Additional impulse purchases
and by using Rocketseed’s transactional email branding solution you can quickly deliver relevant marketing campaigns to your customers, based on their known buying habits.
Rocktseed’s Google Analytics, and Omniture compatibility ensures that marketers have a single reporting view of their email marketing campaign activity and are accountable for the results.
