Can Sending Email Make You Money?

If you’re thinking of someone paying a dollar for every email you send then the answer is an absolute and emphatic ‘no!’

But that doesn’t mean your email should be regarded as a necessary evil. It is the MacDonald’s multi-billion dollar line “Would you like fries with that?” that clarifies the power of the up-sell and together with Rocketseed’s ability to embed actionable sales messages it introduces the potential of email to perform this role inside your company.

It can be tricky business to propose a change in marketing strategy, and I reckon even more so when considering a change from the tried and trusted, say pay per click campaigns, bulk mail or search engine optimization.

While the cost of properly performed search engine optimization and carefully monitored pay per click campaigns are justified it pays to look at intelligent email marketing as a complementary tool to your current strategy. Let me explain.

The “who you know” vs. “whom you don’t know” paradigm
Acquiring new clients is said to be six to 12 times (others say eight to 10 times) more costly than selling to existing customers. It is also estimated, online, that it takes up to seven personal impressions for a sale to be made, credibility and brand awareness assumed. Pay per click and search engine optimization both go to great lengths to at least target and qualify these leads, making it easier to convert people we don’t know to customers we do know.

When we focus on the people we do know, our current customers and acquaintances, the proof is irrefutable that “Would you like fries with that?” transpires into an unmatched opportunity to bolster our bottom line.

When equipped with the tools to drive qualified traffic to our websites, respond to potential leads immediately and track / analyze our campaigns with detailed reporting, email becomes one of our safest and most effective up-selling channels.

Can you make money sending email? As soon as the mind is shifted from regarding email as just a communications tool to realizing the effective sales force that lies within, we will be able to profit from the power of change.