Comments on: Don’t listen to social media experts?!

By: Cape Town tours

Cape Town tours — Wed, 07 Oct 2009 10:20:33 +0000

@Eland: Thanks for your good 4 key points. Learned something new today. Wow.

By: Henré Rossouw

Henré Rossouw — Thu, 23 Apr 2009 12:36:36 +0000

…an old channel compared to the new media market, but most still don’t adhere to your 4 point rule and that’s where it falls flat.

By: Elan

Elan — Thu, 23 Apr 2009 12:32:37 +0000

Yes – there is a lot of data out there to support that.

E-mail marketing is a very strong propostion in my eyes as long as it is preserved to the point that it is:

1.) Relevant (targeted)
2.) Valuable (What’s in it for me, I need it)
3.) Consensual
4.) Not overbearing.

By: Henré Rossouw

Henré Rossouw — Thu, 23 Apr 2009 12:28:43 +0000

Elan…interestingly I read an article about the success rate of newsletters and e-mail branding incidentally compared to every other social media aspect and it came up trump (by a country mile) each time.

Will try and find that report.

By: Elan

Elan — Thu, 23 Apr 2009 12:13:41 +0000

One of the more sensible posts I have read on the local scene. Social media is still fine for experimentation but the more basic traditional, proven types of online advertising really do work.