When email marketing volume becomes an issue

For businesses who send email newsletters through Gmail, it is worth considering the daily email volume limits that are in place:

• Gmail Basic users – 500 emails every 24hrs
• Premier Edition users – 2000 emails every 24hrs

Why use a newsletter solution?

Regardless of these volumes, it is important to note that Gmail is not an email marketing newsletter tool. It does not have the mandatory features that email newsletters solutions should have to ensure CAN-SPAM compliance.

Additionally, the real benefit of email marketing is that having sent a newsletter you get detailed reporting & results. RocketMailer provides these results, has CAN-SPAM compliant features, and will ensure that your email marketing campaigns:

• Look more professional
• Enable recipients to opt-out, or forward to a friend
• Provide measurable and actionable results

and aren’t spam! Using RocketMailer you can check your email newsletter spam score before you send your newsletter. If your spam score is too high, we’ll tell you why and you can make the required changes.

So, as great as Gmail is, it’s not meant for your email newsletters, it’s for your everyday business emails. For a world class email newsletter solution, check our RocketMailer – it’s not for your everyday business email, that’s what Gmail is for – but it sure is a great email newsletter solution!