Tracking your email marketing using Analytics

Rocketseed enables marketers to track email marketing campaigns using their web analytics.

By tagging Google Apps users branded email marketing campaigns with unique identifiers, Rocketseed enables marketers to have a single reporting view – their Google Analytics reporting.

Web analytics reporting is essential for tracking all marketing campaigns as it provides measurable data. This data can subsequently be used to improve and enhance future campaign execution.

Using web analytics, specifically Google Analytics, marketers no longer have to reconcile results across multiple reporting platforms.

While Rocketseed does generate detailed branded email campaign reporting, providing marketers with simple, consolidated reporting is our main priority.

For more information regarding Rocketseed’s campaign reporting please continue to browse the site or contact us for more information.