Branded business email increases lead generation

Lead generation, and in particular email lead generation is a priority for any sales-focused organization. Having sales tools that enable your business to interact with customers and prospects more regularly, providing an increased understanding of their needs, is a must. Branded business email does just that.

Driving qualified traffic to your website

While email marketing has traditionally meant email newsletters and transactional emails, it now extends to branding your everyday business email. Branding business emails with interactive banners, not only ensures brand consistency but also drives recipients who click on the banner to the web-page of your choice.

Triggered email alerts provide sales leads

Whenever a recipient clicks on the email banner it triggers an auto-alert email back to the sender, providing the following data:

• Who has clicked on the banner
• When they clicked on the banner
• Which banner they clicked on – Rocketseed supports multiple banners / campaigns
• Which link within the banner they clicked on – each banner supports multiple links

Enabling the sales person to follow-up with the recipient when they are engaged with your product / service, having recently visited your website.