Branded email is an effective sales and lead generation tool
There are three main email channels available to any organization where sales-generating email tools can be implemented to increase revenues:
- Everyday business email – 10.5%+ click-through rate / 8.1% conversion rate
- Transactional Email – 20.8% click-through rate / 7.5% conversion rate
- Email Newsletters – 6.2% click-through rate / 1%-4% conversion rate
Each channel has its own specific purpose and branded correctly will increase an organization’s lead generation and sales performance. These sales tools work for big and small businesses alike.
Everyday Business Email
Branding your everyday business email turns your email into an interactive sales and marketing channel that delivers 10.5%+ CTR’s and an 8.1% conversion rate.
By including interactive banners that link through to your website, you drive customers and prospects from your email to your website at the click of a button. When the recipient of your email subsequently clicks on the banner, you receive an automatic email alert providing you with detailed real-time information, allowing for immediate sales follow-up and improved account management.
Transactional Email
Transactional emails are normally used for booking or payment confirmations and website information requests. Branding these emails enables you to cross-sell and up-sell products and services; using Rocketseed’s intelligent branding rules the branding directly relates to the sent email’s content, based on the pre-defined rules that you set. Transactional emails have a 20.5% CTR and a 7.5% conversion rate.
Email Newsletters
Email newsletters are the most commonly known form of email marketing and are sent out on blast basis to your group of opted-in subscribers. Email newsletters are the quickest and easiest way to reach your customer and prospect base with offers, promotions, surveys, when not communicating with them on a personal email basis.
Email newsletters normally deliver 6.2% CTR and a 1%-4% conversion rate. Email newsletters are one of the most effective and measurable means of group communication.
