Snipets of Knowledge

 

Public Participation Marketing

You are looking to buy a new car. What will influence your decision most; a TV advert, a news article, or a personal discussion you have with someone about that car? Almost invariably the most effective is the personal discussion, then the news article, then the advert. Why? The reason is based on the credibility of the presenter.

Avoiding Spam Filters, Rocketseed Support and Services Centre

Now that spam filters have become the norm in many organizations, it is important to realize how such filters work, irrespective of whether you use Rocketseed or not. This allows you to ensure that the everyday emails and bulkmails your company sends do not disappear into the email black hole.

Harnessing Word Of Mouth Marketing

We all know that word-of-mouth is the most powerful marketing channel. So how do you actually harness or use word-of-mouth as a channel for your company? Word-of-mouth happens via people you know ranging from “your best friend” to “a weak link”. Here’s the interesting part: When it comes to spreading the word fast, the “weak link” is the more powerful. From sociologist Mark Granovetter in his classic study.

Disclaimer Strategy, emwLAW

Emails are legally binding. And in terms of current legislation, employers are responsible for the actions of their staff, including every email they send. Many careers and companies have suffered as a result of misguided or off-the-cuff remarks made in an email.

The Small-Commitment Marketing Principle

Consider this. People naturally want to be consistent with what they have done and said in the past. This is something psychologists call the consistency principle, which has been well understood and documented since the mid fifties.

The desire to be consistent is a central motivator behind human behavior and being inconsistent in a social culture is considered an undesirable trait. If someone continually contradicts themselves, they are seen as confused, two-faced, unstable and sometimes even mentally ill.

What does this mean for the marketer or sales person?