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Maximizing your marketing spend

Marketing budgets are under pressure – again. Marketers need cost-effective and measurable ways to reach their target audience. Email marketing and SEM continue to be go-to programs.

One email marketing channel is being over-looked however, and it can reduce your SEM cost-per-click in the process.

Email marketing with a twist – branded business email

When you think about email marketing and your email marketing budget, two channels probably spring to mind – email newsletters and transactional email. Yet few marketers think about the most widely used email channel of all, everyday business email.

  • Branding everyday business email, turns business email into your highest converting, sales and marketing channel.
  • Sending branded email enables you reach your key customers, contacts and providers on a daily basis, allowing you to save on other more costly but less effective marketing initiatives.
  • Segmenting your email senders and recipients means you can run targeted campaigns to specific individuals or groups, allocating targeted banners to the relevant person or department in the process.

SEM / Cost-per-click

SEM is an important part of most marketers armory. It is an increasingly competitive marketplace however , and your cost per click is on the rise. It is therefore important that other web-traffic driving channels are open to you on a daily basis; branded everyday business email is that channel.

With your organization’s emails reaching thousands of people on a monthly basis, branding your business emails is your alternative, trusted, cost-per-click marketing program. The only difference is, you don’t pay on a cost per click basis.

Reporting & ROI

Which brings us to reporting and measurement. Rocketseed’s reporting is compatible with all major analytics platforms and will feed the results directly into your website analytics reports. This makes your branded business email the most direct, effective and measurable marketing program in your armory, and that’s how you maximize your marketing efforts.