New Media Marketing Giant e-merge

The South African subsidiary of Rocketseed Limited, the global market leader in new media marketing category: Intelligent Business Email, announced the acquisition of Latitude effective 1 August 2008.

Already boasting an impressive list of clients, the over 80 accredited resellers and 1000 small
business clients from Latitude, will further entrench Rocketseed’s leadership/market domination in Southern Africa and see them extend their service and product offering to include small businesses and a range of digital services to new and existing customers.

Granted the rights to develop and market the small business version of Rocketseed in Southern
Africa under the Latitude brand during the 4th quarter of 2006, Latitude has established itself as the preferred supplier of everyday email branding and intelligent marketing solutions to small businesses in South Africa in less than 18 months.

Rob Love MD of Rocketseed SA says “we always knew that our solution would add significant value to small business, but also fully understood the real challenges suppliers offering software as a service faces when attempting to successfully penetrate this vast and lucrative market. When Latitude presented their marketing plan and strategy to us in 2006 we were impressed by their knowledge of the small business market and their innovative approach to overcoming the challenges of distribution and resistance to technology.

Over the last 18 months we have seen them successfully executing against this strategy, establishing a growing national distribution network offering clients a cost-effective solution backed-up by an effortless and hassle free implementation.

The acquisition makes absolute business sense to us as it slots in perfectly with our global brand, 3rd party distribution and small business roll-out strategy as well as improving operational cost and marketing efficiencies.

We are extremely bullish about the future compounded by the fact that a growing number of
businesses are realising the extraordinary opportunity business email offers them as perhaps their most powerful and consensual marketing channel”.