Cape Town, 03 February 2011 – Nicolette Rotter has been appointed Chief Financial Officer of Rocketseed Limited. Rocketseed is a leading provider of interactive email marketing solutions, which deliver trackable branding, sales and demand-generation campaigns.
In her newly appointed position, Rotter will be responsible for all financial, group accounting, reporting and treasury responsibilities.
According to Scott Ellis, CEO of Rocketseed, “Given the exponential growth that Rocketseed has experienced during the past year, Rotter’s extensive experience in finance and accounting and her existing knowledge of our company will immediately strengthen Rocketseed’s Financial Division. Rotter will work closely with all members of our financial team as we implement changes needed to accommodate the continued growth of Rocketseed in 2011.”
Prior to joining Rocketseed, Rotter worked in London for 7 years in the accounting and project management teams at international banks, including The Royal Bank of Scotland and Lloyds TSB. Nicolette is a qualified chartered accountant who completed her articles in Cape Town with Ernst & Young.
Founded in Cape Town, South Africa, in 2002, Rocketseed transforms a business’ outgoing email into a trusted marketing and media channel by using interactive banners, signatures and disclaimers. Not only do the banners and signatures drive traffic to corporate websites, blogs and social media content, but they produce click through rates that are unmatched in the industry. Rocketseed has four international offices in South Africa, the United Kingdom, Australia, and the USA. Rocketseed sends half a billion emails each year in a variety of languages.
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