Put the ‘email’ back into ‘email marketing’
My favorite online encyclopedia, Wikipedia, defines email marketing as follows: “E-mail marketing is a form of direct marketing which uses email as a means of communicating commercial or fundraising messages to an audience.”
Usually, this form of marketing employs bulk mail (typically referred to as newsletters) with lists of user email addresses obtained through newsletter sign-ups, lists bought from (un)trusted sources, or through meticulously accumulated email addresses of current / past / potential customers.
Wikipedia goes on to explain the workings of bulk mail marketing in depth, but it is the second part of the definition: “In its broadest sense, every email sent to a potential or current customer could be considered e-mail marketing.” that highlights the opportunity within everyday business email for effective email marketing. This is based on intrinsic trust / relationship between the sender of a personal business email and its recipient.
Day to day emails serve as the most powerful platform from which to run targeted marketing campaigns. With day to day emails hitting 95% open rates across the board and the majority of your recipients engaged in a peer-to-peer relationship with you, the audience you are addressing is already highly qualified.
This underlines the advantages of using Rocketseed to effortlessly run targeted marketing campaigns, through your everyday business emails. Using interactive content, you can create targeted and actionable messages, virtually guaranteed to be seen by your target audience.
Putting your most trusted communications channel to “marketing-use” strongly outweighs that of more traditional channels like print, radio and television, on cost alone. The inability to accurately track these more traditional marketing channels, or quickly respond to market changes, unquestionably supports the argument for Rocketseed.
Even when compared to other measurable channels like search engine marketing, the quality of leads and zero cost per click, starts to lean heavily in favor of an option that also gives you the confidence to experiment with multiple campaigns.
And finally, because the message contained within your email will always be the primary objective, it allows for virtually any form of promotion. Products and services, advertising, branding or publishing can be positioned around the message without jeopardizing the integrity of the message itself, or the sender.
This emphasizes the opportunities available within each and every email you send to:
a) Cross-sell & up-sell new products & services to current and prospective customers
b) Put your brand in front of potential customers; present a professional image that instills trust
e) Receive real-time email alerts from banner click-throughs, allowing for immediate follow-up
c) Secure new leads through recommendations, email forwards and brand recollection
d) Increase the qualified traffic driven to your website
Smart marketers would seize the opportunity to optimize the marketing real estate that exists within their everyday email, integrate marketing strategies and stand ready to profit from their efforts.
What are you doing today to make every email count?
