Rocketseed announces compatibility with Gmail & Google Analytics

Rocketseed today announced its compatibility with Gmail & Google Analytics, providing a closed-loop solution for marketers. Through Rocketseed’s compatibility with all flavors of Gmail, from the free edition through Premier Edition, to Enterprise Edition, Rocketseed is able to provide marketers with a single view of their email marketing campaign results through Google Analytics.

By utilizing Rocketseed’s campaign trackers, all traffic that Rocketseed drives to a business’s website can be measured and reviewed within the “source” results of the Google Analytics dashboard. This analytics data enables businesses to review the success of sales and marketing campaign results within one consolidated reporting view, negating the need for marketers to review or consolidate multiple reports.

Scott Ellis – CEO of Rocketseed commented: “Harnessing the power of Google Apps, specifically Gmail and Google Analytics, is an area where Rocketseed can add real value to businesses and marketers alike. With the increasing number of businesses moving across to Google Apps, Rocketseed is focused on providing robust email marketing tools and solutions to these users. We not only want to build upon Google Apps existing capabilities but also provide marketers with measurable solutions within their existing reporting platforms.”