Rocketseed on ROI

The Client: Vineyard Hotel & Spa

The Vineyard Hotel & Spa is a four-star deluxe hotel situated in the luxurious suburb of Newlands, just 15 minutes away from the Cape Town city centre. It boasts three outstanding restaurants and a state of the art health and fitness centre.

The Goal

The goal of this campaign was to generate more bookings without a substantial increase in costs.

The Campaign

A bulkmail distribution was sent out to the hotel’s database advertising the businessman’s special. A insert was appended to the everyday emails being sent from the Company. No other advertising for this special was done.

The Result

The campaign generated 580 room nights booked giving the client R400,000 worth of revenue without any support from advertising.

On the 1st of June, we introduced a Businessman Special for 2 months through the website. Due to its success, we extended it for a further 2 months and sent out another Rocketseed campaign. This campaign was a huge success without any support from advertising and I would like to thank for their great input.

- Stewart Banner, Sales and Marketing Executive