Comments on: Screw it. Let’s brand it.

By: admin

admin — Mon, 20 Sep 2010 12:04:16 +0000

Jacoba: Not entirely sure what you mean by not seeing a future for it? Do you mean our product?

What specifically is it that you do? Maybe I’m able to enlighten you a bit.

Thanks for your comment.

By: Jacoba

Jacoba — Fri, 17 Sep 2010 08:52:39 +0000

Great article Henre but I can’t really see how it could work for someone in my position and I really can’t see a future for it. No offense meant at all.

By: Arthur Charles Van Wyk

Arthur Charles Van Wyk — Sat, 26 Sep 2009 21:58:46 +0000

I would not count on email as a marketing tool to really grow in the coming years.

With your customer base joining one or the other social networking platform, medium or channel and spending loads of time there, and you becoming or already being a marketer who – by choice or otherwise – engage clients in THEIR space.. will also start spending a considerable amount of time in the social networking space. It then follows naturally that interacting with clients in this space would be the most viable option for extracting value out of the social space and targeting relevant clients with relevant content.

This – I’m afraid – somewhat lessens the impact email will have on marketing leverage in future.

We as marketers do – however – still have some time to milk this cow before she dies.. her death will be sow.. very slow.. after all – email was the first social network..

By: Henré Rossouw

Henré Rossouw — Thu, 25 Jun 2009 12:53:52 +0000

Hi Michelle. The best part about e-mail branding is that it’s not conducive to spamming. It is the self same e-mails you would have personally sent to begin with, only now it is branded with your value proposition and links.

Instead of growing your database (or spamming new ones) you’re re-branding relationships already built.

By: Michelle

Michelle — Thu, 25 Jun 2009 12:23:48 +0000

Hey nice article. I agree with you that e-communications is very important for any success full business endeavor, but the sad part is most end up just spamming…I guess balance is very vital, but then again it isn’t very easily achieved.