Essentia Analytics – one of London’s leading fintech innovators – combines the best of behavioural science with next-generation intelligent technology to transform the way that professional investors measure, demonstrate and continuously improve investment performance.
The Brief
To strengthen Essentias brand image across their everyday email, and increase traffic and engagement to their website for their key marketing messages.
The Campaign
Essentia’s email banners highlight their thought leadership pieces, showcasing blog and podcast content, as well as events, and enhancing engagement metrics for lead generation. Rocketseed allows Essentia to build brand reputation and encourage interactive engagement, while ensuring security and compliance through centrally-controlled, tamper-proof branding.
Rocketseed signatures not only give Essentia prominent and consistent branding across all employee email but feature social media links and time-stamped disclaimers.
“Our business drives results by harnessing the relationship between technology and human decision-making. With Rocketseed, we’re doing the same with our own marketing, monitoring our contacts for engagement activity and extending the reach of our key marketing messages to enhance awareness of our brand in the market. The feedback we’ve received about our Rocketseed banners has been very positive – as has the data.”
Clare Flynn Levy | Founder & CEO
