Email that packs a two fisted punch
Everyday email proves to be the most valuable asset for harnessing your trusting client relationships and adding value by propositioning customers with relevant and timely marketing messages. The medium has remained vastly anonymous and underutilized in marketing circles, despite the quality, size and personal nature of the audience it addresses. By supplementing employees’ everyday email [...]
Can Sending Email Make You Money?
Sun, Apr 11, 2010
Comments Off
If you’re thinking of someone paying a dollar for every email you send then the answer is an absolute and emphatic ‘no!’ But that doesn’t mean your email should be regarded as a necessary evil. It is the MacDonald’s multi-billion dollar line “Would you like fries with that?” that clarifies the power of the up-sell [...]
Put the ‘email’ back into ‘email marketing’
Tue, Mar 2, 2010
Comments Off
My favorite online encyclopedia, Wikipedia, defines email marketing as follows: “E-mail marketing is a form of direct marketing which uses email as a means of communicating commercial or fundraising messages to an audience.” Usually, this form of marketing employs bulk mail (typically referred to as newsletters) with lists of user email addresses obtained through newsletter [...]
Maximizing your marketing spend
Wed, Feb 10, 2010
Comments Off
Marketing budgets are under pressure – again. Marketers need cost-effective and measurable ways to reach their target audience. Email marketing and SEM continue to be go-to programs. One email marketing channel is being over-looked however, and it can reduce your SEM cost-per-click in the process. Email marketing with a twist – branded business email When [...]
E-mail Marketing vs. E-mail Branding
Tue, Jun 30, 2009
Because you receive an e-mail notification when someone clicked on one of your links, you can imagine the coolness that comes with calling said person literally within the same moment that they’re browsing your website.
Hot Topics
Email that packs a two fisted punch
August 17th, 2010
Put the ‘email’ back into ‘email marketing’
March 2nd, 2010
Tue, Aug 17, 2010
0 Comments