How emails sells when you don’t
We live in a connected, on demand society. Television is making way for online television where viewers can decide what they watch, when they want to watch it. Traditional marketing and advertising are ailing, and although not redundant, it is conceding a substantial amount of attention as technology progresses, even in developing countries. We read [...]
Veet don’t beat around the Bush
Wed, Jan 28, 2009
There are two types of marketers. One that sticks with what he knows and the other that moves with the times. Veet Hair Removal Company is from the latter clan of marketers. The world’s stage is alight with Obama fever, but Veet showed us the tremendous impact it has to show our respect for the [...]
What if people told their people that your product sucks?
Wed, Dec 10, 2008
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While the Detroit Big 3 CEO’s are jetting off to Washington DC to kneel at the powers for some bailout money, a shocking realisation awaits them upon their return: The general public, aka their customers, want them to fail. Back in the days, when Dell computers became the new weapons of mass destruction, going up [...]
How has the branding game changed?
Tue, Dec 2, 2008
The only thing that has really changed is how your clients interact, or better yet, prefer to interact with your brand. In simple terms, how you build your brand has changed.
E-mail: From villain to vindicated
Mon, Oct 13, 2008
One also needs to keep in mind that e-mail is regarded as a nuisance these days. There are tons of applications, tips and management tools specifically created to combat our inbox invasion as it is well documented that e-mail consumes productivity like a new Wii release.
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