They say the customer is always right, but few can claim to be so ‘right’ that they convinced a well known supermarket to change the name of one of its most popular products. Well, 3 ½ year old Lilly Robinson can. After Lily wrote to Sainsbury’s asking “Why is it called Tiger bread? It should be called Giraffe bread?” she not only received a personalised letter responding to her question, but the supermarket actually went ahead and renamed the bread. How often do you come across such a glowing example of customer care? In this age of digitalisation, personalised communication from business to consumer seems to be getting rarer and rarer. So what has happened to the ‘customer relationship’?

Many of our clients have used Rocketseed mail to launch their Christmas campaigns, boost seasonal bookings and pass on good wishes to their customers. We love some of these festive touches so have picked a shortlist of what we think are the best Christmas banners. We want you to vote for your favourite, and the [...]

Our team of professionals are on standby to assist you over the festive season. If you require Rocketseed customer support services during this time, please contact the team in your local area as follows: United Kingdom The Rocketseed Office will operate normal business hours until 1pm on Friday 23rd December 2011 and will resume on [...]

So it’s official, tablets are gadgets that don’t leave the home too often, or so says Google. Well that’s true to a point but they do help the long sunset hours while you’re on holiday and admiring the view and let you see what’s going on back in the real world. It looks like most [...]

In a bid to streamline business operations, Rocketseed, a global leader in Email 2.0 marketing technology has announced its decision to demerge its small business unit. With effect from 3 January 2012, the master distribution partner for Rocketseed will launch under the brand name of Clikit Media.