Put the ‘email’ back into ‘email marketing’
My favorite online encyclopedia, Wikipedia, defines email marketing as follows: “E-mail marketing is a form of direct marketing which uses email as a means of communicating commercial or fundraising messages to an audience.” Usually, this form of marketing employs bulk mail (typically referred to as newsletters) with lists of user email addresses obtained through newsletter [...]
Email branding to hit inboxes around the globe + 15 reasons not to be left behind
Thu, May 28, 2009
Probably the most perfect opportunity to impress your brand image onto your customer is ignored for reasons that boggle the mind. Coca Cola, the world's most recognized brand, is spending billions of dollars each year on marketing and advertising, yet they don't brand a single one of their emails.
AmazonFAIL: Twitter’s power to destroy
Thu, Apr 16, 2009
There's a smarter saying for that: "Monkey see, monkey do." Unfortunately, as always, word of mouth carries exceptional credibility. Only these days, one idiot's opinion has the ability to reach so many more idiots on such a frequent basis that it has become critical to keep an eye on them.
Never Minded Branding for Narrow Minded Businesses
Tue, Jan 6, 2009
I think to best illustrate the embrace of change, a true short story would suffice. I have a friend, a photographer by trade, he is one of those people I would, rather carefully, label as pigheaded. Being employed could very well disguise this, but when he opted to go freelance a couple of months back, the reality of the situation quickly dawned upon him: He will have to source some clients.
Branding by not Branding
Tue, Dec 23, 2008
Christmas being what it is, and despite being exposed to a plethora of commercial brands, one tends to go about one’s way in a rather oblivious state. Considering it is the season of happiness, love and togetherness, it is also quite spectacularly the season of multi-billion dollar branding and marketing campaigns.
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