Cause related marketing with Rocketseed
Cause related marketing is not a new phenomenon. “The term was coined by American Express in 1983 to describe a campaign to raise money for the Statue of Liberty: every time someone flashed his card, one cent was donated to the statue’s restoration project. The result? Card use jumped 28 percent and the number of [...]
Marketing metrics made easy
Wed, Dec 15, 2010
The days of marketing not being accountable for results are truly a thing of the past. With the digital age now in absolute swing, measurability is a prerequisite and no longer a strategic tool that comes at a price. A wealth of online services exist that enable marketers to measure their campaigns in depth. Eyeballs [...]
Can Sending Email Make You Money?
Sun, Apr 11, 2010
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If you’re thinking of someone paying a dollar for every email you send then the answer is an absolute and emphatic ‘no!’ But that doesn’t mean your email should be regarded as a necessary evil. It is the MacDonald’s multi-billion dollar line “Would you like fries with that?” that clarifies the power of the up-sell [...]
RSS: It’s not about the technology
Fri, Jan 16, 2009
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RSS has been the cause of great migraines for marketers as they struggle to “sell” the idea to mainstream society. In fact, Marshall Kirkpatrick reckons the market has died completely. Not that there was much of a market to begin with, especially in terms of small businesses and consumers using it. What blows his mind, [...]
Increasing Brand Awareness & Market Communication
Fri, Jun 13, 2008
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Intelligent Ltd., a local distributor of Hyperion software and solutions, was looking for a way to reinforce their brand and influence potential customers to access their Web site. To accomplish this Intelligent Ltd. utilizes banners which Rocketseed linked to their Web site through branded email. This has driven in a large amount of traffic to Intelligent's Web site.
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