Put the ‘email’ back into ‘email marketing’
My favorite online encyclopedia, Wikipedia, defines email marketing as follows: “E-mail marketing is a form of direct marketing which uses email as a means of communicating commercial or fundraising messages to an audience.” Usually, this form of marketing employs bulk mail (typically referred to as newsletters) with lists of user email addresses obtained through newsletter [...]
Maximizing your marketing spend
Wed, Feb 10, 2010
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Marketing budgets are under pressure – again. Marketers need cost-effective and measurable ways to reach their target audience. Email marketing and SEM continue to be go-to programs. One email marketing channel is being over-looked however, and it can reduce your SEM cost-per-click in the process. Email marketing with a twist – branded business email When [...]
E-mail Marketing vs. E-mail Branding
Tue, Jun 30, 2009
Because you receive an e-mail notification when someone clicked on one of your links, you can imagine the coolness that comes with calling said person literally within the same moment that they’re browsing your website.
Global Internet Connectivity Statistics
Thu, Apr 23, 2009
Mayotte, Equitorial Guinea and Rwanda ranks as the countries with the slowest internet connection speeds with 98%, 96% and 96% of them accessing the internet at speeds less than 256Kbsp.
Get your Viral on
Thu, Feb 26, 2009
Viral marketing, unfortunately, is a natural progression of the perception (mostly accurate) of a brand in the eyes of the consumer, proliferating among them in a natural way. Fortunately, this does not mean that marketers cannot spark the conversation among consumers in a healthy and accepted manner.
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