Can Sending Email Make You Money?
If you’re thinking of someone paying a dollar for every email you send then the answer is an absolute and emphatic ‘no!’ But that doesn’t mean your email should be regarded as a necessary evil. It is the MacDonald’s multi-billion dollar line “Would you like fries with that?” that clarifies the power of the up-sell [...]
Put the ‘email’ back into ‘email marketing’
Tue, Mar 2, 2010
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My favorite online encyclopedia, Wikipedia, defines email marketing as follows: “E-mail marketing is a form of direct marketing which uses email as a means of communicating commercial or fundraising messages to an audience.” Usually, this form of marketing employs bulk mail (typically referred to as newsletters) with lists of user email addresses obtained through newsletter [...]
Maximizing your marketing spend
Wed, Feb 10, 2010
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Marketing budgets are under pressure – again. Marketers need cost-effective and measurable ways to reach their target audience. Email marketing and SEM continue to be go-to programs. One email marketing channel is being over-looked however, and it can reduce your SEM cost-per-click in the process. Email marketing with a twist – branded business email When [...]
E-mail Marketing vs. E-mail Branding
Tue, Jun 30, 2009
Because you receive an e-mail notification when someone clicked on one of your links, you can imagine the coolness that comes with calling said person literally within the same moment that they’re browsing your website.
Screw it. Let’s brand it.
Mon, Jun 15, 2009
We live in a time where media and marketing have become the sex symbol of commerce, where turnover and profits seem secondary. I have yet to witness a business that manages to survive on this mantra though.
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