Social Media - Rocketseed

Turns outbound employee mail into your most trusted marketing channel

Why social media should be sociable

Wed, Mar 9, 2011

“Adapt or die”, they tell us. “If you’re not on the information highway, you will fall behind.” “People are talking about your brand and if you’re not paying attention your business is doomed.” Ouch. If this were true, millions of businesses the world over would cease to exist. But it’s not. And they’re not. Undeniably, [...]

Categorised: Social Media

6 Reasons why your blog is the most important marketing tool (+ 4 more)

Wed, May 6, 2009

0 Comments

6 Reasons why your blog is the most important marketing tool (+ 4 more)

Blogs continue to be highly rated, although of late, much less hyped. It has become a mainstream practice now. Where once the early adopters were marveling at the droves of traffic their blogs generated, the hype has flattened out, reinstating normality. Now it’s not as cool anymore to have blog, but rather accepted by the user that you would.

Categorised: E-mail Branding, Social Media

Don’t listen to social media experts?!

Thu, Apr 23, 2009

5 Comments

There are tons of these examples of social media gone bad floating around on the internet, but not many research surveys done to support any side of the matter. Do we take the Lightspeed survey as proof and go find a job selling insurance?

Categorised: Social Media, viral marketing

AmazonFAIL: Twitter’s power to destroy

Thu, Apr 16, 2009

1 Comment

There's a smarter saying for that: "Monkey see, monkey do." Unfortunately, as always, word of mouth carries exceptional credibility. Only these days, one idiot's opinion has the ability to reach so many more idiots on such a frequent basis that it has become critical to keep an eye on them.

Categorised: branding, Social Media