(Why we’ve done it, what we’ve done, and what it means for you)

Something new is happening at Rocketseed – have you noticed?

If you’re a Rocketseed user, have explored our website, or simply seen our ads or social posts, you’ll see straight away that we’ve updated various aspects of our brand identity – both visual elements and messaging –  and our overall brand positioning (of course, if you’re new to Rocketseed, then it’s all new!). Why have we undertaken this brand refresh? I’ve outlined the reasons below. But first,  there’s one thing I want to make clear…

We’re refreshing the Rocketseed brand (not re-branding!)

Tech companies are notorious for meaningless, even damaging, vanity re-brands (you don’t need to look too far to find a host of high-profile examples!) that simply cause confusion amongst their customers. That’s not Rocketseed’s style. We’ve far too much recognition and trust even to consider rebranding. However, our research showed us that it’s the right time to refresh the Rocketseed brand in a way that reflects our new strategic direction and resonates with our customers by meeting their changing requirements and the challenges they face in a fast-moving marketplace.

Six Reasons why we’re refreshing the Rocketseed brand

What made us decide it was time for a brand refresh? Here are just some of the reasons…

Rocketseed is evolving. One thing’s for sure: no SaaS company ever succeeded by standing still! Rocketseed has always been on top of marketing trends, and the challenges companies face in a rapidly changing business world. Our brand refresh is simply the next stage in our evolution to meet our customers’ needs: to offer more personalized marketing via their busiest business comms channel – their everyday employee email.  

Rocketseed is repositioning. Why? To stand out from the commoditized email signature crowd. It’s time to take the brand in a new direction. Rocketseed has always been so much more than email signatures, and many of our customers find they get the maximum value from our targeted, personalized marketing capabilities with one-to-one email. It’s time to bring this to the front of our brand messaging as ‘one-to-one email marketing.’

Rocketseed has been listening. Our brand refresh isn’t a spur-of-the-moment decision taken by an impulsive individual! It results from in-depth research amongst our customers, partners, and colleagues, asking them everything about their experience, perceptions, and understanding of the Rocketseed brand and their feelings towards it – even which brand colors they prefer! So we’d like to say thank you – everyone’s insights have been invaluable!

Rocketseed is growing. With an increased US presence, a growing partner network, and an exponentially expanding customer base, the excitement of new markets has led us to refresh our brand to align with our goals. ‘One-to-one email marketing at scale’ meets the needs of larger corporate clients and global multinationals, who can experience challenges in implementing large-scale email projects. It’s an area where we excel. Alongside this, our global offices can give Rocketseed users worldwide unrivaled customer service, 24 hours a day, wherever you may be. 

Rocketseed is innovating. For 20+ years, Rocketseed has been a pioneer in the email signature and branding space. Does our brand refresh reflect changes in the Rocketseed product? It does. We’ve got new products in the pipeline, and the refreshed brand provides the perfect backdrop for the innovations we’ll announce soon – stay tuned! 

Rocketseed is specializing. While companies of all sizes across the globe have successfully benefited from using our email signature management and marketing software, Rocketseed has always been an ideal solution for the largest regional, national, and multinational corporations. We understand and meet the specific marketing, technology, and organizational challenges that large companies face across specific sectors, ranging from hospitality, healthcare, and real estate to financial, legal, and logistics. That’s why ‘at scale’ is a focal part of our refreshed brand messaging. Large specialist organizations have specific needs we can address. 

Our core brand values haven’t changed… but our vision has!

Our brand refresh builds on Rocketseed’s established core values of trust, value, excellence, and stand-out customer service (that really is the best in the business!) Our product offer still includes best-in-class business email signatures, but our new vision brings one-to-one marketing to the fore. Rocketseed aims to be the leading one-to-one email marketing expert, empowering marketers, IT, and internal comms to build their brands and drive business performance through their busiest communication channel: email.

So what exactly is ‘one-to-one marketing at scale’?

We’ve written a whole article dedicated to explaining what one-to-one marketing at scale means. You can read a more in-depth summary here: (LINK TO ONE-TO-ONE BLOG POST)

Why are we refreshing the Rocketseed brand now?

The time is right. We’ve analyzed the market trends, the marketing challenges that companies face, the commoditized nature of the competition, and customers’ ever-increasing expectations – they all point to it being the perfect time to refresh the Rocketseed brand. We’ve got something new to say, and now is the time to say it. Large companies’ customers expect ever more personalized experiences and communications, so the time is right for Rocketseed to give them ‘one-to-one email marketing at scale.’ 

What will the refreshed Rocketseed branding look like? What you’ll see

The Rocketseed brand refresh presented a creative challenge – how to visually communicate our new brand message in a new, clear, and memorable way whilst retaining the brand elements that are the basis of Rocketseed’s brand recognition and trusted reputation. This is the result, as you’ll see from our new website home page!

Where will you see it?

We’re rolling out our refreshed branding across all our global communications, so you’ll see the new look every time you engage with Rocketseed, whether that’s visiting our website, checking out our social media channels, watching one of our videos, or simply engaging with an eye-catching email banner. 

So now that you know why we’re refreshing the Rocketseed brand, how it will look, and what it will mean for you…

Tell us what you think

We’d love to know what you think of our brand refresh, so please get in touch and tell us. And if you’d like to see what Rocketseed ‘one-to-one email marketing at scale’ can do for your business, simply contact us to arrange a bespoke demo. 

Damian Hamp-Adams | CEO
Connect with Damian on LinkedIn

…And why should we all incorporate it into our marketing mix?

The best things in life are one-to-one… picnics in the woods, the last dance of the night, the final battling throws of Monopoly, and email marketing!

You’ll find many companies wanting you to buy into a CRM or marketing system where they keep all your data and allow you to send out 1,000s of emails in one go with a personalized ‘name’ field. That’s email marketing, according to prevailing wisdom. 

Only it isn’t. 

Email marketing started with one person sending an email to another person offering their services. It’s become more complex over time. However, the aim of email marketing is still the same; only the scale has changed. With this change in scale came a whitewash of the concept of personal and almost obliviousness to the fact that, actually, your employees’ everyday standard emails are way more valuable real estate for a marketing message than something sent via a CRM. 

95% of businesses still use email as their prime mode of communication. One-to-one email marketing aims to provide businesses with an underserved but critical marketing tool that everyone seems to have overlooked in the furor of trying ‘everything new.’ The simple fact is getting the basics right is key. A brand is a company’s biggest asset, email is the largest communications channel most organizations have, and their own people are their biggest advocates. Yet most companies spend millions branding websites and social, while marketing to indistinct ‘audience segments’ on impersonal one-to-many channels, yet neglect direct, personal, and trusted email.

1,200 emails are sent by each individual every month. The possibility of making your brand shine and running trackable marketing campaigns directly in all of your employees’ emails should be the first thing any company does to achieve consistent, coherent brand representation.

As companies transition from generic marketing tactics to more personalized approaches, the importance of creating impactful customer experiences has never been more pronounced. Enter the game-changer that’s always been there: one-to-one email marketing at scale. But what exactly is it, and how can it revolutionize your business?

What is One-to-One Email Marketing at Scale?

One-to-one email marketing at scale gives you the unrivaled opportunity to bring together your greatest asset- your brand – with your strongest brand advocates – your staff – to reach your target audience through your busiest communication channel – your everyday business email.

To fully grasp the concept, let’s break it down into its three core components:

“One-to-One” – Personal Email Marketing from a Trusted Source

In today’s world, face-to-face interaction is increasingly uncommon. This is due to several factors, including the dominance of the internet and social media, as well as the increasing popularity of remote work. When it comes to marketing, it’s even more rare. Almost every platform you use for marketing is ‘one-to-many,’ meaning you get little say over who sees your ads, and as such, needing to apply to as broad an audience as possible in the hope they resonate. As a result, one-on-one communication has become more important than ever.One-to-one communication allows businesses to connect with their customers and prospects personally. It allows businesses to build relationships with their customers and to understand their needs and wants. Additionally, one-to-one communication can help businesses to build trust with their customers.

Employees are a business’s most valuable asset regarding one-to-one communication. Employees can send personal, private, and trusted emails directly to customers and prospects. This allows businesses to engage with their customers in a meaningful way. There is no other way to be as personal as this.

“Email Marketing” – A Different Beast from Bulkmail, with 99% Open Rate

While the term “email marketing” often conjures images of mass emails and newsletters, one-to-one email marketing is a different beast altogether. One-to-one email marketing is a more personalized form of email marketing that targets individual recipients with tailored messages. With engagement rates up to 70% higher than mass email campaigns, this approach sees open rates skyrocket to 99%, all without relying on cumbersome CRM bulk send-outs. This approach is more effective than mass email campaigns because it is more relevant to the recipient and is less likely to be seen as spam. One-to-one email marketing can be used to nurture leads, promote products or services, or simply stay in touch with customers. It can be a very effective way to increase engagement and sales. Needless to say, all the interesting functions like targeting, segmentation, A/B testing, and tracking are all still available. 

“At Scale” – Centralized Control Meets the Challenge of Company Size

Implementing this personalized strategy across a company, whether you have 50 or 50,000 employees, is no small feat. The prospect of keeping every employee email on-brand and featuring the correct marketing campaign messaging certainly sounds like a challenge. The solution, however, is simple. Rocketseed centralizes control of your company’s one-to-one email marketing, saving your IT team hundreds of hours and ensuring consistent branding and coordinated campaigns company-wide. Rocketseed has proven success across various international corporations and global brands, and it can scale to meet the needs of any business.

The Opportunity – fulfilling your customer’s needs

One-to-one email marketing at scale provides a plethora of opportunities. The primary objectives and benefits include:

Connect directly with customers: Email is the best tool for this because it’s direct and personal. We’re only advocating that companies use a channel that is already the best for this. 

Increase brand awareness: Brand visibility consistently in every interaction across the board. With your brand promise prominent in every business email, every one sent tells a part of your brand story.

Generate leads: Run direct campaigns and gauge interest immediately. No complicated attribution is needed. Run campaigns that resonate and drive direct response, which can help make the whole sales cycle more efficient, often leading to a shorter time for a conversion. 

Drive direct sales. Get purchase-ready recipients clicking through to your sales platform or special promotions. You can remove several barriers to direct purchase.

Increase customer loyalty: Segmented customer-specific messaging that focuses on customer needs without the sales messaging usually associated with one-to-all messaging. Reach customers with messaging that drives repeat business.

Improve customer satisfaction: Direct feedback and easy access to support through the easiest channel possible, no more frantic web searching for contact information.

Increase staff engagement: Motivate, train, and retain your staff via email ‘internal marketing.’ You can link internal emails directly to engagement surveys, intranets, or company updates. 

Key components of one-to-one email marketing at scale 

One-to-one email marketing at scale combines several features, all built to represent your brand best and to drive maximum engagement. 

Branded Email Signatures: Centrally create and manage professional email signatures to ensure consistent email branding company-wide and make every employee a brand ambassador.

Email Banner Marketing Campaigns: Create and run targeted, interactive banner campaigns on every email to increase engagement and make every employee an active marketer.

Reporting and Analytics: Track every recipient interaction and measure campaign success, seeing who clicks and who converts, and respond immediately to real-time alerts.

Beyond Email Signatures

Although email signatures are essential for branding, one-to-one email marketing at scale offers so much more. It turns every employee into an active marketer and brand ambassador, applicable across various departments and business sizes.

With one-to-one email marketing campaigns, you can target your messages based on the recipient’s interests, demographics, and even past purchases. This allows you to deliver more relevant and engaging content, which leads to higher click-through rates and conversions.

Who Can Benefit?

No matter what your company’s size or geographic location, one-to-one email marketing at scale is universally applicable. It’s especially beneficial in sectors where email communication is prevalent, such as finance, law, healthcare, hospitality, and real estate. Trusted by many large corporations, Rocketseed’s effectiveness is showcased through detailed client case studies and customer reviews.

Technical Requirements and Cost-Effectiveness

Rocketseed is compatible with all major email clients, including Office 365, Google Workspace, and Exchange. Regarding cost-effectiveness, centralized control, and high engagement rates make one-to-one email marketing a worthy investment.

Looking Forward

As we move towards more personalized and authentic forms of customer engagement, one-to-one email marketing at scale stands as a beacon of innovation. By embracing this strategy, businesses can look forward to sustained and meaningful success. 

Get Started

Ready to transform your everyday business email into a powerful marketing tool? Contact us to book a one-to-one Rocketseed demo and discover how your business can unleash the untapped potential of one-to-one email marketing.

So, why wait? Dive in and experience the revolution that is one-to-one email marketing at scale.

Damian Hamp-Adams | CEO
Connect with Damian on LinkedIn