7 ways your email signatures can meet the challenges of remote working

Does your team working together in the same office feel like a distant memory? Now with your staff working remotely, there’s a whole new set of challenges to face. How best to track their productivity? Are they sufficiently motivated or in danger of letting service standards slip? Can you still ensure they present a united brand front to the world?

You might be surprised to know that your business email signatures can help with all these issues and more. After all, you and your employees (wherever they’re working from) are still sending tons of emails every day.

Here are 7 ways email signature management can help you…

1. Keep presenting a united brand front to the world

With a team of remote workers, it’s essential that they’re all perfectly on-brand when it comes to email. After all, they’re each sending up to 1,000 emails a month – each one an extra opportunity for a customer, prospect, supplier or other stakeholder to see and engage with your company brand.

Consistency is the key to your audience keeping trust in your brand, yet there’s the danger that working remotely increases the temptation for individual team members to get ‘creative’ with their own signatures.

For complete brand consistency, you need an email signature solution that gives you centralised control. That way not only are individual signatures totally tamper-proof but you can also update them company-wide in an instant, ensuring a unified brand front across every email signature and banner campaign.

2. Keep track of your team’s productivity (without being Big Brother)

Worried about your work-from-home staff’s productivity? Before you start installing screen-monitoring surveillance software, consider the metrics and insights that email signature management analytics and metrics can give you, without needing to ‘Big Brother’ your staff and undermine their trust.

One key metric is email volume. Who are your top senders? Are they working hard or just sharing jokes? Are lower users slacking or just more focused?

What are your top receiver domains? Which companies are your staff interacting with most? What proportion of emails are actually to one another in your business?

But the most important measure is engagement. With Rocketseed’s reporting it’s easy to see which emails had particular banner campaigns applied, how many unique recipients were reached and how much engagement was achieved (total clicks divided by number of unique recipients).

Once you’ve got a clear picture of your most successful senders (don’t be surprised if it’s your sales team), most responsive recipients and most clicked banner campaigns, you can harness these insights to fine-tune your future email signature marketing campaigns and benchmark your team’s performance.

Find out more about our email signature reporting and analytics.

3. Keep your marketing cost-effective

As we all know, it’s at challenging times like these that budget-cutting decisions raise their ugly head. So when it comes to your marketing budget you need to make some smart choices.

It’s time to focus on cost-effective, responsive channels that deliver direct engagement. Eye-catching email banner campaigns do a great job of driving direct engagement from a channel your staff are using every day, and they’re incredibly responsive. You can quickly design a new banner campaign yourself – banners are just .jpeg or .gif files and there’s no HTML required (or let us design it for you if you’re stretched).

New banner campaigns can be taken ‘live’ in minutes, and central control means you can make company-wide updates to them in an instant. If you’re looking for design tips, try our email signature design guidelines.

4. Keep your service levels high

Just because your staff are working from home, you can’t let customer service slip. Going the extra mile for your customers in these challenging times is even more likely to result in them writing you glowing reviews, boosting both your online reputation and your search ranking.

Simply by adding a ‘rate our service’ one-click survey under every employee email signature, your customers can quickly rate their experience – ‘excellent’, ‘good’ ‘average’ or ‘poor’. You can then follow up positive responses with a more detailed survey, a review request and a promotional offer.

Remember, with Rocketseed’s real-time alert feature you can immediately follow up any less-than-positive responses and remedy the issue – avoiding any poor reviews and proving your reputation for excellent customer service!

5. Keep calm in a crisis

Crisis management is a key part of any successful digital strategy. It’s at times like these you need to keep your customers, staff and all your stakeholders up to speed without your message getting lost in an inbox full of ‘Crisis Update’ subject lines.

A crisis management email banner campaign gives you an engaging way to update and reassure while carrying on business as near to normal as possible through your everyday business email. You can run your crisis management message in rotation with other banners designed to keep your business moving forward, featuring your latest promotions and advance purchase deals – including on CRM-generated response emails.

To find out more, check out our ‘Managing a crisis with email signatures and banners: The complete guide’.

6. Keep your staff engaged

With so many now working remotely, it’s more important than ever to keep your staff engaged and keep your company’s brand culture strong. That’s the great internal communications (and internal marketing) challenge.

By running email banner campaigns on every internal email you can engage with individual employees personally and efficiently whilst also measuring their uptake.

Keep your staff informed by running banners alerting them to all the latest company news and policies, making sure they stay safe and productive at home. If you’ve recently hired new staff, and their only real experience of your business is working remotely, then use banners to drive them to all the onboarding material they need. Banners can be used just as easily to ensure all staff engage with the latest training content, especially if it concerns the new technology they need to master to work from home effectively.

Worried about staff morale? Run email banners featuring one-click staff surveys to see how they’re all doing working from home, and what they think the company could do to make the experience easier (and them happier). Here’s 7 internal marketing ideas to improve employee experience.

7. Keep it real

Human contact has suddenly become a rare commodity – from round-table meetings to the water-cooler catch-up. But just because your staff are ‘remote’ doesn’t mean your SaaS providers have to be. It’s at times like these that you want to talk with your software providers to see how they can best help meet your business needs.

It’s why we’ve always emphasised the importance of having a dedicated account manager – a real person you can discuss your business situation with and find out how your email signatures and banner campaigns can help meet your goals… especially in these turbulent times. Here’s 7 reasons why a dedicated account manager can make a real difference.

It’s never been more important to present a united brand front, and I hope this blog post has inspired you to look to your email signatures to meet the current challenges.

Want to get your email signatures working harder for you?

Wade Willingale | Managing Director

Connect with Wade on LinkedIn

COVID-19 Update: Rocketseed has your back

COVID-19

We realise that you’re receiving a lot of update emails about COVID-19 and we don’t want to add to the pile of your to-do list. That being said, we also know that it’s important for you to feel reassured that your email is still flowing with signatures and branding – ensuring your company compliance measures and brand integrity.

We want to let you know that Rocketseed is running as normal and below are the measures that we have taken to ensure that nothing changes.

Business Continuity

  • Given the WHO and local government and health authorities guidance in all our regions, we have put in place the Rocketseed Business Continuity Plan which accounts for specific measures ensuring the safety of employees and our customers.
  • We have applied a team A and team B roster for certain offices whereby they are still able to access without using public transport.
  • Fortunately we are primarily an online business – server access, systems administration and customer success continue as always.
  • We’ve modelled our exposure and operations are stabilised in terms of what looks to be the new normal, at least, for the foreseeable future.

We are busy doing what we usually do BUT we are working remotely and some of our work depends on problem solving with human interaction (that’s right we miss each other)! So, ticketing systems are all still working as always but the response time you are used to, may have gone from hypersonic to supersonic.

Here’s what you’ve had from us:

  • You were busy and now you’re super busy, so rather than clogging the inbox, we’ve called and offered a helping hand. Every customer, no matter the size, has heard from us.
  • This is stage one of our customer communications plan and going forward there will be further check-in’s to say hi.
  • We’re offering any help we can within the realm of our capability, so if you are in the hospitality & leisure sector and on our lowest plan, give us call and we’ll do whatever else we can to help you with providing banners or similar to help the cause.
  • We are offering free campaign reviews to make sure whatever you are turning around works best for your business – this applies to ANY business, anywhere.

Everything we do is about the customer and nothing there has changed, we are all in this together and no ask from you is ever too small!

Damian Hamp-Adams | CEO

Connect with Damian on LinkedIn

Email Signature Marketing introduced into prestigious Digital Brand Strategy Course

Digital Brand Strategy meets Email Signature Marketing

Students enrolling for the 2020 Digital Brand Strategy course at The IIE’s Vega School – Thought leaders and trailblazers in design, brand and business – will, for the first time ever, be introduced to the role of Email Signature Marketing as a powerful (and highly cost-effective) digital marketing channel.

As a leading innovator and provider of email signature management software, Rocketseed – in conjunction with digital agency Digitlab – is proud to be recognised as a key contributor to the new course material which emphasises the engagement potential of branding businesses’ everyday employee email, which is, after all, their number 1 communication channel with the average employee sending over 1,000 emails every month.

Most email marketing course material focuses on bulk email marketing. In the Digital Brand Strategy course, they dive deeper into email marketing by addressing, in-email banners and signature marketing. Going beyond the basics of HTML design and contact lists, Vega students will get to understand the importance of creating an all-encompassing email marketing strategy that reaches people across all email customer touchpoints. Thanks to Rocketseed’s contribution, students will learn about controlling consistent company-wide email signatures to raise brand awareness and reinforce brand familiarity, as well as the role of legal email disclaimers in protecting brands in terms of regulatory compliance, copyright and confidentiality.

From a marketing perspective, the new course material also emphasises the engagement opportunities of branded email banner campaigns – impactful, interactive advertising banners that not only promote but also encourage recipients to directly click-through to company websites, social media channels and key marketing content. As a digital marketing tool, email banners boast not only the ability to be timed and targeted but also extremely high open and click-through rates.

Rocketseed Email Branding

And in keeping with Vega’s leading reputation for creativity and practical business teaching, the course also highlights how to choose and use email signature software. Rocketseed has contributed its expertise on email signature design – including the critical call-to-action – as well as guidelines on how to integrate signatures and email banner campaigns into an engaging and effective wider brand marketing strategy.

“Email marketing is still a strong and necessary marketing tool but the strategies need to go beyond bulk email blasts. Unfortunately, that is what most marketing programmes focus on. What we have done with the Digital Brand Strategy programme is expand on all the email customer touchpoints that marketers can use to build their brand, drive culture, generate leads and communicate more efficiently.”  Mike Saunders | Digitlab

The potential of the programme is also very clear to Damian Hamp-Adams, Rocketseed CEO:

“With the legitimisation of email signatures, mainstream marketing is paying attention and it is fantastic to see an educational facility like Vega including this dynamic channel into their curriculum. Email signature marketing warrants a presence on the syllabus and we’d expect more tertiary education institutions to apply this in the future. Rocketseed is used very successfully by educational institutions across the globe and it was this use case that drove the initiative from Vega”.

Contact us now to find out more about including email signature marketing in your marketing course, or using it yourself.

7 ‘romantic’ reasons your customers will love you for using email signature marketing

Valentine's Day Blog Header

It’s that time of year when Rocketseed says to all you marketers who we love so much, those 3 little words that mean so much… ‘email signature marketing‘. Who says we’re not romantic?

To make sure your customers are really feeling the love, here’s 7 ‘romantic‘ reasons to kindle that glow inside that comes from seeing real results from a creative, cost-effective campaign that your customers will adore.

It’s personal

When did bulkmail ever make anyone feel special? After all, it’s one-to-many.

Why not be personal? Email signature marketing is one-to-one, meaning 99% of your communication will be opened. You’re touching people you have a real relationship with – personal contacts – and when you email them you can tailor the banner campaigns they see based on everything you know about them, from a conversation you had with them that morning to a product they bought last week.

Think about how many you’ve sent and received already today (the average employee sends 1,000 emails a month). It’s a huge opportunity to remind them of your beautiful relationship, or remedy it as may sometimes be the case.

It’s love at first sight

Quite literally. Because a banner campaign at the top of an email is the first thing your target recipients see.

You don’t just want to make the right first impression, you want to make an unforgettable impact. As we all know, marketing is a visual business and your customers expect image perfection, so don’t disappoint them. Email banner campaigns give you a great opportunity to feature your very best and newest product imagery.

Creating new banners, or current ones in need of a makeover? Take a look at our email design guidelines or enquire about our professional design service.

Incidentally, an email banner campaign is a great way to promote your Valentine’s Day deals or seasonal campaigns. Our experience confirms that the beauty of email branding is more than screen-deep – see what we mean here.

Right person. Right place. Right time.

Isn’t that how romance works? Just like the movies? Like cupid’s arrows, your email signature marketing campaigns can always hit their chosen target. But only if your software is smart enough, and Rocketseed ‘Campaign‘ allows for this.

Make sure you’re set up to be able to segment by senders and receivers so that the right campaign message is applied on the right email from the right sender to the right recipient.

As for the right time, Valentine’s Day is all about timing, so make sure that you schedule your campaign ‘Go Live‘ dates in advance – that way you’ll never miss a deadline or run an out-of-date promotion banner ever again!

Sometimes you just ‘click’

At least that’s what your customers will be doing. Because email banner campaigns make it so easy and quick (you can’t get quicker than a single click) to engage with your content. In fact, your customers are 4 times more likely to click a bespoke branded banner on an everyday email than they are a ‘one-size-fits-all’ bulkmail.

However, like love, if you want those clicks, you have to work for it. Your banner campaign must have a compelling, clickable call-to-action. What makes a great CTA? The button colour? The copy? You can find out here.

Remember, every click is a chance to woo with your content. Where do you want your links to take your audience? A landing page? Your Ecommerce site? Your latest blogpost? Your latest TV ad or explainer video? A customer service survey? Or maybe a Valentine’s Day competition entry form! The list is endless – just make sure it’s relevant if you want to move the relationship forward, to last and get to the silver anniversary!

Nurture the relationship

Your active audience is feeling the love, so what happens now? Just like any relationship, email signature marketing campaigns need nurturing – while keeping the excitement alive!

With Rocketseed’s smart rules it’s easy to keep your campaigns fresh and relevant throughout the customer journey. With every click, you find out more about what your customer is interested in and by using Rocketseed’s tracker-tagging, the next banner they receive will be 100% relevant based on their interactions to date.

Not only that, you can set clicks to trigger real-time alerts so your sales and customer success teams can follow up and make sure that the relationship is as strong as can be while automating updates through integrations with CRM platforms, including Salesforce.

Happy engagement

What’s a marketer’s first love? Before you start reminiscing, we say ‘real results’ – and that means high-quality engagement. So if you want to see your campaign success you need email signature marketing software that captures, analyses and reports every click.

Remember, because the email is one-to-one from the special you to the special customer, you could have a 99% open rate.

Our case studies will help you see exactly what email signature marketing success looks like.

Always there for you

Ever wonder who the real people are behind marketing software? Are they there when you need them most, when you need a hug? You. Are. Our. Love. So rest assured, we’re always there for you. With Rocketseed you’re given a personal hugger (account manager) for every step. See what they’ll do for you here.

These campaigns don’t just happen at the click of a button, so what do you do if you’re short of staff or stretched for time? Relax. Rocketseed can do it all for you, from creative design to campaign management.

So, there you are – impact, interaction, relationship building and real results. What’s not to love?

Ready to fall in love with email signature marketing? Make a date with a personalised Rocketseed demo today.

Leonie van Aswegen | Marketing Manager

Connect with Leonie on LinkedIn

What makes Rocketseed email signature software so secure?

Rocketseed Security Features

Over the last year we’ve been doing a lot of listening. And when we’ve asked you what your priorities are when it comes to email signature software, it turns out that email signature security is a hot topic – up there with the best email signature design tips and how to plan the perfect email signature automated campaign.

What you really want is to feel completely secure with your email signature solution and to know that someone (a real person) is there to help you if something unexpected happens. After all, we’re not only talking about your number 1 business communications channel – your everyday email – but also your brand (and possibly your own reputation if you’re the person responsible for your company’s email signatures!)

Of course, we’ve always treated email signature security as paramount and recently we’ve introduced even more security features to give you complete peace of mind. So, here’s what you told us and the new enhancements we’ve made.

1. You wanted to make sure hackers couldn’t rinse and repeat through automated processing when it came to denial-of-service to servers.

Our secure email signatures have always blocked this but we’ve upgraded it further with dynamic firewall updates so that multiple invalid requests coming in from the same IP are automatically blocked from the server, rendering the attack invalid before it begins.

2. You asked ‘Are all email conversations encrypted?’

Yes, they always were, through secure TLS-encrypted communication, now enhanced with automatic TLS certificate renewal, keeping all mail traffic encrypted and authenticated from source to destination.

3. Is our server security updated regularly?

In fact, with our automatic server security updates, as soon as security updates/patches become available (often before vulnerabilities are even announced), they are deployed to our servers.

4. Another big question is ‘How can you ensure my email’s deliverability?’

Rest assured, with Rocketseed, all mails can be DKIM signed. DKIM, SPF and ARC passes in mail headers ensure that all branded mails have the highest rate of email deliverability and hit the inbox rather than the junk folder.

5. ‘I need peace of mind about your compliance benchmarking’.

With our CIS (Center for Internet Security) compliance score consistently above 80%, we protect our servers to world-leading internet security standards.

6. ‘Can you help us further in ensuring second tier security?’

Good point, we already did and we’ve now gone even further with BURP & NESUS penetration testing.

7. This was a big one for us, ‘Can you automate your monitoring system to heal non- critical issues?’

WOW, for you? Anything! Our new self-healing monitoring software not only reports on issues but also self-heals non-critical issues.

And, of course, our expert IT and Account Management teams are always on hand to help and answer whatever security questions you might have, whether you’re looking to book a demo or are an established Rocketseed user.

In 2020 your security is one of the biggest parts of our business and our industry-leading security features add to the reasons why we’re loved by Marketing and trusted by IT.

Damian Hamp-Adams | CEO

Connect with Damian on LinkedIn

Santa’s 7 steps to Christmas signature success

It’s beginning to look a lot like Christmas. But is your email signature ready to jump on the sleigh and ring those bells?

Well, if you have your list ready and want Santa to click and deliver then, like his milk and biscuits, you’d better make sure a festive email signature and branding campaign are there to get noticed!

Online research will show that Santa could feasibly have had billions of elves helping him but official thought processes by none-other than ‘Elf Crazy’ dictate that there are in fact 6 (including none-other than Pepper Minstix – the office favourite).

So to help you on your merry way, here’s our 7 ways a Christmas email signature and interactive banner campaigns can help you get Santa’s attention and get the holiday engagement you so desire. By the way, our 7th Elf is called ‘Cam Paign Metrix’! (It is after all unofficial).

Share the eggnog with a Christmas email signature

Don’t be an email signature Scrooge! It’s time to add some seasonal signature sparkle. Introduce some red and green colourways into your email signature design, perhaps some shimmering snowflakes or maybe treat your head-shot to a jaunty Santa hat.

But is it wise to let your staff go Christmas-crazy, calling themselves Santa’s ‘Chief Help Officer’? Or similar. Far safer to use email signature software that gives you centralised control – and keep your naughty elves in check. Santa rests easy at night, knowing that his team’s branding is completely consistent, totally tamper-proof and appears perfectly across all devices.

‘Tis the season to be social

Is your email signature all set for season’s social whirl? Make your signature key to your Christmas social media marketing by adding instantly-recognisable social media icons. Like with Santa’s magical delivery, with Rocketseed they’re automatically configured to link straight to your social media channels when clicked, so you can cost-effectively drive traffic to them with every Christmas business email you send. So whether you’re sharing Christmas deals, season’s greetings or a few shots of the elf Christmas party, it’s easy to send recipients straight to your social media from your Christmas email signature.

Put “Season’s Greetings” right at the top

While your Christmas signature gives you a seasonal sign-off, just like Santa your seasonal message deserves top billing! So for more immediate impact you need an eye-catching branded banner campaign. Whether it’s ‘Merry Christmas’, ‘Season’s Greetings’ or a more branded festive message, a banner campaign puts it right at the top of your email.

Make an email banner campaign your Christmas marketing channel

Chances are, there’s a lot more to shout about over the Christmas period than simply “Season’s Greetings”. What about that fabulous Christmas offer? Late night opening at Santa’s present workshop? Or the early start of a spectacular sale? Get your customers directly engaged with any of these via a branded email banner campaign. With clear, clickable calls-to-action you can drive traffic direct to your online shop, booking engine or promotions page. And with Rocketseed’s sophisticated analytics you can see exactly who’s engaging with your email branding over the Christmas period, and which Grinchy ones haven’t!

Closing for Christmas or open for business?

This one’s self-explanatory but important nonetheless. For some, after Christmas it’s straight back to business, for other’s everything shuts down ‘til the New Year. Featuring holiday opening and closing dates in a banner at the top of your email is the ideal branded way to remind your customers, suppliers and partners in the run-up to Christmas. Far better than leaving them to find out via a chilly ‘out of office’ automated email reply.

Drive Christmas donations to your chosen charity

If your business supports a charity, Christmas is the time to give it more prominence by featuring it on an eye-catching festive email banner campaign geared to driving extra donations. It’s the season of goodwill so, with a clear ‘Donate Now’ call-to-action button, recipients can easily click through to the charity’s own website or your own charitable donations page. After all Christmas is all about giving not receiving.

Bring in the New Year with a brand new email banner

With an interactive email banner not only can you wish your customers a Happy New Year but also get them engaging with your brand by clicking through to read your first blog post of the new year or your programme of events for 2020.

Of course, nothing says New Year like New Year Sales, and an interactive banner campaign gives you a great opportunity to feature your best deals and link straight through to your online shop. And don’t worry about having to set up a new banner over the Christmas holidays, with Rocketseed email signature software you can schedule each new banner campaign in advance so it’s automatically applied right on time. Start the year with a bang with a brand new banner campaign – the first of many. Make it your New Year’s resolution.

Join the email branding revolution this Christmas with Rocketseed and look forward to making 2020 the year of extraordinary email engagement! Contact us today for an email branding demo.

Merry Christmas from all at Rocketseed… and your very good elf!

Leonie van Aswegen | Marketing Coordinator

Connect with Leonie on LinkedIn

Add Stardust to your Office 365 email signatures… ‘AD Sync Boost’ launched!

We like to have fun and with the name Rocketseed we’re definitely allowed to make references and puns connected to anything space related! That being said, the latest release of our ‘AD Sync Boost’ tool is nothing short of stellar! Ok, we’ll stop.

If you work with Rocketseed (customer or partner) and already use our email signature software and new interface (thanks for the positive feedback – YAY!), you know that we aim to please and everything is about the product combined with customer service and user experience.

In that sense, we wanted to make your life easier and given the successful beta testing by friendly enterprise customers, our Azure Active Directory Sync is doing just that.

Our ‘AD Sync Boost’ tool is the turbo version of the previous Active Directory synchronisation feature.

Listed below are the three key areas that the API enables IT and Marketing to automatically sync from Azure AD directly to the Rocketseed hierarchy.

Area 51, sorry #1

Keep it in one spot.

Simply put, holding staff email signature information in the Office 365 Azure Cloud, means you can seamlessly sync this information into the Rocketseed interface which automatically adds the updated information into all your employee email signatures.

Over and above, we’ve powered up this feature so you can utilise additional un-synced signature data to be stored in Rocketseed.

What does that mean for our customers? Apart from being bigger fans, you can feature even more fields in your email signatures than can actually be held in Azure Active Directory. Seriously!

#2 Ground Control – IT managers put yo hands up!

Will it make IT feel like they landed Apollo? Afraid not but… it does make their lives a ton easier.

How? IT won’t have to log into multiple platforms or devices to keep company email signatures updated and accurate. All they have to do is keep the Active Directory up to date and Active Directory Boost takes care of the rest.

Parent groups, sub-groups, and more sub-groups. For enterprise businesses this is key. All groups are now set up directly in the AD portal. SIMPLE, no Rocket science here.

5, 4, 3, 2, 1 more thing – we shouldn’t take away from the set up either, takes ten minutes and it is a once off… that’s it done and dusted!

#3 The budget that everybody wants – Marketing

We relish brand guardianship, it’s pretty much one of the mainstays of emails signatures and we just made that much easier. Because after the one-time set-up, the Rocketseed Azure Active Directory sync gives you complete centralised ongoing control of your data. And with all updates, you know your company-wide employee email signatures will stay correct because Rocketseed email signatures are completely tamper-proof.

So there’s no fear of individual employees getting ‘creative’ with their own individual email signatures… You know what we mean, Director of Moon landings vs Rocketsetship Coffee Supplier.

All your branded company email signatures will be correct, consistent and compliant, with all the right staff details and perfectly on-brand.

Rocketseed’s Azure ‘AD Sync Boost’: straight up, one of the strongest syncing tools out there and that’s why it is loved by Marketing and trusted by IT.

To find out more about how Rocketseed’s email signature management platform can make your life easier…

Damian Hamp-Adams | CEO

Connect with Damian on LinkedIn

1-click customer satisfaction measurements – a who, what, when, where & why guide

Our rule is simple, customers are king!

Our belief is, that if you don’t care about your customers’ satisfaction, then don’t expect them to care about your services (or products). And while your customers won’t love you if you give bad service, your competitors absolutely will.

Why?

Because some of the stats about customer service are staggering…

• 84% of customers report that their expectations had not been exceeded in their last interaction with customer service [source: Harvard Business Review]
• 82% of customers have ceased business with a company because of a poor customer experience [source: Zendesk]
• 75% of customers believe it takes too long to reach a live agent [source: Help Scout]
• It is anywhere from 5 to 25 times more expensive to acquire a new customer than it is to keep a current one [source: Help Scout]

If you were blissfully unaware of the facts above, then the sooner you can digest these, the better off your business will be! That being said, whenever I’m asked the question; “Have you got time for a short customer satisfaction survey?

No” – is my usual go-to answer, unless of course, I’ve got a real complaint to make!

I just don’t have the time to fill out a lengthy customer survey – do you?

Customer surveys never tend to be short enough in my opinion. And, when I do complain within a survey, the chances are it won’t get acted upon anyway. Maybe it’s just me but that’s how I sometimes feel as a customer and it certainly doesn’t help in turning me into a fan…

But as a business CEO looking towards our customers, rest assured – it’s a very different story…

• I always need to know how our customers are feeling – always!
• Are they happy with their customer experience?
• How satisfied are they with our products and customer service?
• How would they rate their most recent interaction with us?
• Would they recommend us?

It may come as no surprise (therefore) that customer satisfaction is a, if not the, key performance indicator for nearly every business out there. After all, your business success and brand reputation depends on the happiness of your customers. But do you really think they’ve got the time to talk through a lengthy telephone survey with you? Or fill in a 10+ question feedback form? Is it any wonder that you hear from those same customers with the same complaints over and over again?

Where?

I’m here to tell you that if you can empathise with what I’ve written above, the answer to your issue can be located in your business email, inside the email signature itself.

Correct, the answer to customer satisfaction is right in front of you – all day, every day. Your most used business communication channel – your everyday employee email – can be that vital touch-point at the heart of a customer service campaign. BUT – how do you monitor customer satisfaction given the sheer numbers involved in email?

When?

Remember timing is everything, over the period of a year, your average employee or team member stands to send on average around 10,000 emails! That’s a major potential risk to your brand’s reputational value, but also, a massive opportunity to measure customer satisfaction not to mention engagement potential.

Remember, Rocketseed is not just an email signature software solution, but more-over, it is an enablement tool for garnering vital customer data for businesses worldwide.

That’s why were delighted to be recognised by Customer Thermometer as the go to partner for the enablement of their powerful one click surveys within the signature of an email. From Rocketseed’s perspective, not only did we see an opportunity to team up with one of the best companies for customer surveys in the marketplace, but also a business completely aligned in customer experience.

The synergy between the two companies was natural and fits strategically with the direction our email signature software solution for the future – being the ‘go to’ for many other different customer satisfaction measurement tools, with minimum effort or cost but maximum impact.

To highlight the power and the best ways to enable email signature survey success, the incredible teams from the partnership have come up with these 7 simple to follow tips…

1. Protect customer experience and create a signature survey that’s completely on-brand

Email branding is our favourite subject (just ask our customers!) – not just the design, but the direct engagement it can drive and the data it can deliver. It can sound scary, but with every employee email your brand reputation is potentially at stake. Interactive email signatures and banner campaigns can promote your brand, a legal disclaimer can help protect your brand, but it’s only a survey that can gauge how recipients really feel about your brand.

In fact, just having a survey on your signature is a visible demonstration of, and commitment to customer experience. And it’s essential that your email signature survey is designed completely on-brand. Ask your survey question in your brand language and tone of voice. Are you serious and straightforward or creative and casual?

And what customer satisfaction rating scale sums up your brand? If you’re hitting the heights are you a shiny 5-stars, a very smiley smiley, a green ‘go’ traffic light or a big heart-felt heart?

With email signature surveys, the customisation possibilities are endless (and with the Rocketseed interface you can centrally make updates whenever you wish). Just make sure your questions and icons are talking your brand language and you’ll get more response.

2. Keep your survey quick & simple

We know customer survey’s need to be quick and simple. And your customers feel the same.

You don’t want your customer survey to be a chore. As Customer Thermometer say, you want “email surveys customers love” that will “make recipients smile, not groan”. So, what makes your customers as smiley as the smileys on your survey scale?

Keeping it simple.

And it doesn’t get more simple than a 1-click survey. Not even your shortest attention span customer can get “survey fatigue” from a single-click!

With no links to follow or extra emails, capturing customer satisfaction data becomes a seamless part of the customer survey, all jammed into the most incredible dash you’d ever need. And just as time is important to your customers, you can create a customer satisfaction survey for your email signature in seconds, and automate all updates using the Rocketseed interface, keeping your surveys current and saving you time.

3. Always achieve great response rates

This is always the big question – “What response rates can I expect”. Every business wants more feedback and everything about a 1-click email signature survey is geared to generating great response rates (that beat industry averages hands-down). Of course, every individual survey situation is unique – from the format of the survey itself, to when it’s viewed, to whether the recipient is suffering from ‘survey fatigue’!

Long-format surveys can struggle to achieve any response and tend to attract the negative comments of angry complainers. But the simplicity and speed of a 1-click email signature survey shows that you appreciate how valuable your respondents’ time is and, no surprise, the response rates are extraordinarily high, with positive responders (not just complainers!), happy to take a second (literally) to click your survey.

According to Customer Thermometer, across different sectors 1-click surveys can achieve over 50% response rates and even as high as 80% – with a high proportion of respondents also leaving comments.

4. Data is everything

One of the key reasons our CEO was eager for Rocketseed to partner with Customer Thermometer was that the click on the customer survey was just the start. Every click is tracked in real-time because each response is registered directly in the email.

And whilst Customer Thermometer’s analytics dashboard lets you see responses and comments by team, region, agent (and many more criteria) – as well as measuring brand advocacy through your Net Promoter Score – Rocketseed takes the data to another level by enabling you to see identifiable individual recipient feedback straight into Sales Force.

As for who in your business is performing best, you can see that easily on Leaderboard reports, and reward them accordingly!

5. Always be on alert and ready to act

Customer satisfaction survey feedback needs to be actionable. If something’s not right, you want to act.

Immediately.

You need to deal with any complaints or negative feedback before they escalate, meaning that you can turn-around any negative customer experience and make 1-click surveys an essential tool within your customer retention strategy.

In fact, if you receive a customer complaint, you’ll be instantly alerted, giving you the opportunity to experience the classic customer service recovery paradox for yourself – your customer will think more highly of your brand because of your great customer service than if their original customer experience had been fine all along!

6. Use your most cost-effective customer service channel

Don’t worry, we aren’t going to start talking price.

We’re just saying that with 1-click customer satisfaction surveys in your everyday employee email signatures, you’re achieving great response rates, gathering valuable data and keeping your customers (by keeping them happy) through a channel your staff are using all day, every day anyway.

That’s got to be crazily cost-effective!

7. Take complete control

Like all elements of your email signature, you need to be in central control of your surveys.

Otherwise, mischievous individual senders (your business may have some ‘usual suspects’) get ‘creative’ and, before you know it, they’re sending out some very strange survey questions with a rating of very ‘off-brand’ emojis (to put it mildly).

By embedding your customer satisfaction survey in a Rocketseed signature, you’re in complete control.

What does this mean in practice? It means your signatures and surveys are set up and managed centrally. There’s no need to instruct people to manually implement HTML per device or signature. And because all email signatures and surveys are stamped onto the email when they pass through the sending server, they are all tamper-proof.

So with tamper-proof signatures, surveys and feedback you can trust your customer satisfaction ratings completely.

Who really needs it?

Of course, not every email that your business sends has to feature a survey.

And just like email signatures, banner campaigns and disclaimers, your customer satisfaction surveys don’t need to be the same for every sender (although they do all need to be on-brand!). With Rocketseed’s advanced sender segmentation rules you can centrally assign surveys to specific individuals or sender groups. After all, different departments deal with different audiences and need feedback on a range of different issues.

So whether you run an email signature survey for your customer service desk, handling enquiries, returns and complaints or want feedback for your more internal-facing functions such as HR, facilities management or internal IT support, there’s a 1-click email survey solution that’s right for you. Which highlights the fact that…

Satisfaction surveys aren’t just for customers!

Think of all the emails you and your team send to other stakeholders – partners, suppliers, investors, agencies and, of course, each other.

With Rocketseed it’s easy to run specific, targeted 1-click surveys for each of these audiences. Embedding a 1-click customer satisfaction survey in the signature on every email your business sends is the most cost-effective, on-brand way to learn what your customers really think about your business, products, customer service levels and more.

Simple, on-brand and immediately engaging – a customer survey in your email signature delivers better response rates, high-quality relevant data and business insights you can act on. And we practice what we preach. You’ll find a 1-click customer survey (in our brand colours of course!) in use across Rocketseed.

With Rocketseed’s email signature control and compliance and Customer Thermometer’s specialist email survey software, you’ve got the perfect partnership to give you the insights to keep your customers happy.

To find out more about including 1-click Customer Thermometer customer satisfaction surveys in Rocketseed email signatures…

Damian Hamp-Adams | CEO

Connect with Damian on LinkedIn

The perfect email survey – signature partnership

At Rocketseed we know a good thing when we see it.

And that’s why we (the email signature experts) are now partnering with Customer Thermometer (the market leading 1-click customer feedback solution), to bring you the email answer to customer satisfaction measurement.

It’s real email survey – signature synergy!

As companies, we’ve got a lot in common.

We’re both in the business of helping you build your brand, drive engagement and deliver customer service through your everyday email. In terms of the products, we both offer software that’s simple to set-up, secure and trusted by businesses of all shapes and sizes – from SME’s to multi-national enterprises – all over the world.

Of course, you can run customer service surveys just via Rocketseed’s product itself, but when used in conjunction with Customer Thermometer’s advanced analytical features, your everyday business email is transformed into both a branded interactive marketing channel and also a mood-sensing customer satisfaction feedback system.

From response rates, to real-time actionable insights, there are many, many reasons why a quick gauge of happiness works so well embedded in your emails…

Have you been looking for a customer feedback method that’s entirely in your control? One that’s consistent (and compliant) for your brand to stay ahead of the curve?

Well, if you’re already a Rocketseed customer and your’re reading this, why not send us an email or use the button below in order to let us know that you’re interested in integrating Customer Thermometer software into your Rocketseed account.

If you’re reading this and you’re not already a customer of ours, would you be interested in centrally-controlled email signatures + Customer Thermometer’s 1-click survey for your business?

If yes – please get in touch.

Rocketseed partnerships grow to bring email branding to Africa

Rocketseed is expanding its roots into Africa with a host of new companies joining our successful partnership program.

From North and East Africa to our neighbours around South Africa, some of the continent’s most dynamic and innovative IT and marketing agencies are now offering Rocketseed email branding to their customers as part of their services… and are seeing the rewards.

Our newest partner companies include…

  • V5 Digital in Namibia
  • ITWorx and Webscape in Botswana
  • Adonai Corporation in Zimbabwe
  • Underdogs Studio in Mauritius
  • Cloudhop in Kenya

With Rocketseed’s simple user license model, these and all our partners are able to secure a recurring revenue stream from the start, whilst opening up new opportunities to attract new leads and up-sell to their existing clients – all with the full support of Rocketseed and its world-class digital technology.

In turn, this means their clients in Africa and across the globe can realise the power of professionally branded emails, featuring on-brand email signatures, interactive banner campaigns and advanced analytics to track engagement.

What’s more, effective email branding is proven to deliver a wide range of business solutions, from achieving brand consistency and compliance, to marketing, sales and employee engagement – all through the #1 business communication channel, everyday employee email.

With its global presence – having offices in South Africa, the USA and UK, and representation in Australia – Rocketseed fully appreciates the scale of opportunity that Africa offers its partnership program and its expansion continues apace.

We’ve been pleasantly surprised by the immense interest we’ve received from companies in Africa wanting to join our partnership program. We’re delighted to have them all on-board and look forward to having long prosperous relationships with them.” – Wade Willingale | MD, Rocketseed South Africa.

Interested in becoming a Rocketseed partner? To find out more about the rewards and opportunities and to start selling, sign-up here.