12 Professional email signature examples: Best practice & top tips

There’s more to creating a professional email signature than you might at first think , especially with such a lot riding on just a few simple words. So if you’re struggling to create the perfect signature for yourself or your business, why not check out the below professional best email signature examples for a bit of inspiration?

Discover what to put in a signature, how to make it look professional, and why having one is so important for your business.

1. Be on brand

As well as featuring your brand logo, it’s essential that all elements of your signature – from font colours to taglines – are compliant with your business’s brand guidelines and are used consistently across your company.

Here’s an example of an on-brand colour palette in a signature:

2. Keep it simple

When it comes to making a professional signature, less is more. Try to limit yourself to just three or four lines of text that include all the most relevant information.

Here is an example of a simple professional layout:

3. Show that you’re social

If your company is active on social media, your signature should include links to your social media profiles. You may also want to add a link to your own personal LinkedIn page.

4. Share a blog post

If you are keen to showcase yourself as an expert in your field, why not add a link to one of your high-performing blog posts?

Example below:

5. Include a call to action

A call to action is essential if your signature is going to drive direct engagement. A compelling, clickable call to action can get recipients signing up for your newsletter, securing a place at an event or downloading an e-book.

For example:

6. Choose a web safe font

When it comes to choosing a professional font for an email signature, you need to pick one of the “web safe fonts” that are supported by all browsers and will always display correctly.

These are as follows:

7. Include an image

People remember visuals better than they do text, so adding an image is always a good idea. However, you can’t just add any old picture. The best way to ensure your email signature stands out from the crowd is to add a picture of yourself.

8. Double-check your spelling

As you would expect, incorrect spellings and grammar are big no-no’s when writing your professional email signatures. If you want to be seen as credible, you need to double-check your spelling, grammar, and punctuation.

9. Hire a professional

If you are responsible for creating hundreds of email signatures for your employees, and you are concerned that the end result may not be as consistently on-brand across your company as you would like, why not enlist the services of a professional management company?

Check out our best company email signatures, with each one offering maximum engagement and optimum memorability.

10. Include booking links

Arranging meetings via email can often feel like a waste of your valuable time. Avoid this by including a link to book your calendar right in your signature.

Here is an example:

11. Add any legal and compliance requirements

Depending on the industry you work in, you may have specific guidelines about email usage and how you are protecting the private information that is being shared. If this is the case with your company, you may want to add an email disclaimer similar to the below:

[Company Name] registered at [Registered Address], [Company Number]. This email, sent from [Sender Email Address] to [Recipient Email Address], is confidential and may contain privileged or copyright information. If you are not [Recipient Email Address] please delete this email and you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. This email is not a binding agreement and does not conclude an agreement without the express confirmation by the sender’s superior or a director of the Company. The Company does not consent to its employees sending non-solicited emails which contravene the law.

12. Make sure it’s mobile-friendly

It’s absolutely essential that your email signature displays perfectly on all mobile devices. Always ensure that you use email signature software that is mobile-optimised – like Rocketseed is – so your branded signature design displays perfectly on desktop, laptop, tablet and mobile, as shown below:

Multiple screens with branded emails - Rocketseed

If you need further help writing a professional or personal email signature please do not hesitate to get in touch with our highly experienced and knowledgeable email signatures management team here.

7 reasons to join Rocketseed’s email signatures partner program

Rocketseed Star Partner Program

Add value for your customers. Add additional revenue channels… Add star quality email signature management.

An effective email signature management and marketing solution is now more important than ever.

Your customers want it, your ambition is to provide it – what more could you ask for? As the best-in-class email signature manager solution, we regularly receive enquiries from Managed Service Providers (MSPs), Licensed Software Vendors (LSVs) and marketing agencies across the globe asking about becoming a channel partner. With that in mind, we are delighted to announce the launch of the ‘Rocketseed Star Partner Program’!

Our partner program is designed to help you work smarter and increase the chances of success no matter what business model you have developed. We’re big believers in simplicity and our partners are too, so we’ve kept our simple user license model, allowing partners to grow their businesses and open up new lead opportunities – all with the full support of Rocketseed and its world-class email signature management solution.

Multiple screens with branded emails - Rocketseed

Who is the ideal Rocketseed partner?

Are you an MSP or an LSV owning the Microsoft 365 (formerly Office 365) or Google Workspace (formerly G Suite) relationship with your customers? Or perhaps your marketing agency is keen to open up a new channel for your clients? If your answer is ‘yes’… you’re perfectly placed to be a Rocketseed Star Partner and expand your orbit!

Email signatures are now more important than ever. It’s a huge opportunity.

Current ‘work from home’ conditions have made having the best email signatures more important than ever – both as part of your offer and for all your clients.

Email signatures, marketing banners and disclaimers are keeping remote-working employees on-brand, enabling cost-effective marketing when budgets are being squeezed and ensuring every employee email is legally compliant in these turbulent times.

Here are the 7 reasons why this means it’s time for you to get onboard and become a Rocketseed Star Partner!

As a Rocketseed Partner you will:

1. Deliver a best-in-class email signature solution

Professionally designed email signatures that are simple to deploy, 100% secure and optimised for mobile.

2. Solve real customer problems

Solve IT stresses with a centrally-controlled email signature solution for Microsoft 365, Google Workspace and Exchange.

3. Give customers a new marketing channel

They can run interactive, targeted email banner campaigns for the whole customer journey and track every engagement.

4. Boost your margins

On Microsoft 365, Google Workspace and Exchange licenses and on deployment and services.

5. Grow average revenue per account

The added value of this service can make customers ‘stickier’ to your business, increasing customer retention and lifetime value.

6. Be supported at every step

With a dedicated account manager, co-marketing investment, continuous training and development plus 24/7 tech support.

7. Have a trusted partner

Rocketseed has 15 years experience, a Triple-A brand portfolio and a global support footprint between the USA and EMEA.

To discuss numbers, projections and deals in depth, simply book a presentation with our partnership team.

What you’ll be giving your customers

More than simply email signatures, that’s for sure.

Consistent branding and compliance is guaranteed with our sophisticated yet simple-to-use email signature management tool that gives your customers all-important central control over their employee email signatures.

Open up a new marketing channel for your customers with email signature marketing banners that transform every 1-to-1 email into an impactful, interactive marketing campaign channel, with advanced analytics and reporting and integrations, ensuring that every interaction is tracked and the data insights utilised.

As for the technology itself, the tool is light-touch, easy to install, 100% secure and displays on all devices – IOS, Android, Mac or PC and is Microsoft 365 or Google Workspace compatible.

Email Signatures for Microsoft 365, Google Workspace and Exchange - Rocketseed

Did we mention the support?

We take our partner support very seriously. We’ve built up trust over 15 years, along with a Triple-A brand portfolio and a global support footprint. We’re there with you every step of the way with:

  • Onboarding and initial interface training
  • A dedicated account manager
  • 24/7 emergency tech support
  • Best practice guidance
  • Pre- and post-sales support
  • Co-marketing investment
  • Continual development and training

For more service and support details, simply book a presentation with our partnership team.

Managed Service Providers and Licensed Software Vendors worldwide are successfully partnering with Rocketseed.

Testimonial from Partner - Rocketseed

It’s why Rocketseed is Loved by Marketing. Trusted by IT. Preferred by Partners.

Ready to partner with Rocketseed?

Jack Shanes | Channel Partner Manager

Connect with Jack on LinkedIn

7 key differences between an Email Signature Generator and an Email Signature Manager… which is best for your business?

Email Signature Generator vs Email Signature Manager

What’s in a name? Email Signature Generator vs. Email Signature Manager

When you search for ‘email signatures’, you’ll see results showing ‘Email Signature Generator’ and ‘Email Signature Manager’ solutions. Are they radically different or really the same thing? Can you simply ‘generate’ the best email signature for your business or do the right email signatures really need ‘managing’?

Given widespread remote working, squeezed marketing budgets and the fact that the average employee sends over 10,000 emails a year, effective email signatures are more important than ever. So, for this post, I’ll highlight a few differences in features and benefits to help you decide if a ‘generator’ or ‘manager’ solution is best for you, your business and your brand.

First off, ‘The Basics’ – a few similarities

Whatever type of email signature software you choose, it should always be able to deliver:

  • An on-brand email signature design containing employee contact details.
  • A level of interactive linking and ‘clickability’.
  • Compatibility with your email client, for example Microsoft 365 and Google Workspace.
  • Correct display on every device (You mustn’t assume this as standard. Your signature MUST be optimised for mobile – it’s an essential requirement and key to our signature solution).

OK, basics covered, let’s get to the 7 key email signature generator vs. manager differences…

1. Creating Email Signatures: Generator Templates vs. Professional Design

When designing your email signatures, it’s essential that they’re perfectly on brand, that all employee contact details are correct and that they display perfectly on all devices.

Email signature generator templates allow you to upload your company logo, add individual employee contact details and customise colours and fonts, but the key question is… will you get professional, ‘on-brand’ signatures or just ‘near enough’? If your branding is simple and you find a template that’s a good fit then you can quickly ‘generate’ your new signature design with ease.

At the other end of the scale, an email signature manager might offer more customisation options or even a professional design service. It takes longer, but will have a more bespoke branded look and undergo more rigorous testing across devices. So, if you’ve got complex brand guidelines with a strict brand team (sorry Rocketseed brand team!), want a streamlined signature that’s optimised for mobile – and have a project time allocation – you might want to consider the email signature manager ‘designer’ option.

Can a generator give you a completely ‘compliant’ design? Omitting email signature legal disclaimers and compliance information can have significant consequences. It’s key you check with your legal advisor and then an email signature management specialist can incorporate your industry and location regulatory requirements.

Will every employee have the same on-brand email signature design?’ This is where the crucial issue of control comes in…

2. Controlling Email Signatures: Tamper Temptation vs. Centrally Controlled Consistency

This is where the size of your business, the time your IT department has to spare, and your level of commitment to company-wide brand consistency all make a big difference.

If it’s just you or a handful of staff in the same office, no problem. A simple email signature generator will give you a branded signature that each of you can apply individually. There’ll be some copying and pasting involved which can be a bit clunky to manage, and maybe some HTML knowledge required too, but that’s about it. As for staying on-brand with the correct contact details, you’d like to think you could trust your 5 co-workers to take responsibility for their own signatures, right?!

But with even a few more employees, let alone hundreds or even thousands, things start looking very different. Does anyone on your IT team have time to manually set up, update and check on more and more email signatures? And can your employees resist the temptation to tamper (motivational quote and emoji alert!) that could put your brand at risk?

That’s where you start to see benefits from an email signature manager that gives you centralised control.

That way, you can set-up and modify designs across your business in an instant, keep everyone on-brand and – with a feature such as syncing your signatures with your Active Directory – keep everyone’s contact details up to date automatically.

Importantly, you can also then start to centrally assign different signatures to different departments (such as Sales, Finance, HR and Operations), different product and service divisions or regional offices. These are the common scenarios we see where email signatures need to be ‘managed’ rather than a 1-size-fits-all generator.

Who’s in the powerful position of central control? Totally up to you. With us it normally sits with Marketing or IT. HOWEVER, maintaining brand consistency – particularly in a time of widespread remote working – has made central control an essential part of effective email signature management.

3. Email Signature Technology: Copy & Paste vs. Central Secure Signature Deployment

When it comes to email signature technology, you’re faced with issues including compatibility, set-up, security and IT support – so you need technology that gets the job done quickly, simply and is, above all, trustworthy.

We see huge amounts of time, money and resources being spent on trying to execute signatures in house or with poor generator technology that simply doesn’t suit larger scale businesses, riskily relying on individual employees copying and pasting code and falling far short of the business’s best-practice IT compliance standards.

Believe it or not, we’ve delivered email signature designs through our own email signature generator tool, simply to have the customer back to us for the signature management solution instead PURELY because they couldn’t get 50% of their fellow colleagues to update their signatures.

Again, simplicity is key – A user-friendly email signature management solution should require no user HTML coding and enable centrally-controlled email signature deployment instantly.

Managing the email flow from any environment eg. Microsoft 365 (formerly Office 365) and Google Workspace (formerly G Suite), email signature managers should also be able, if required, to smarthost to downstream platforms or create specialised mail routing. Adding DKIM and SPF to mails should ensure the highest deliverability rate and adding CNAMEs – so that click URLs aren’t seen as phishing attempts – can improve your marketing results massively. Your peace of mind should be paramount with the highest industry security standards, testing and troubleshooting.

On this point, email signature management tools should all work without user intervention. Just send your email – from any device – and the same signature is applied. SIMPLE. See how a business email signature management solution can work for Microsoft 365 and Google Workspace.

4. Email Signature Marketing: Promotional & Social Space vs. A New Campaign Channel

How much marketing power do business email signatures really have? Most signature template generators will let you add links to your website and social media channels so that recipients can click through to your content. You might even be able to upload a ‘banner’ to run a promotional message. But your marketers – given the option – will always want more…

Marketers need to reach the right target recipients with the right branded message at the right time… and see real results (potentially far better than bulk email marketing campaigns).

An email signature management solution should let them:

  • Segment and target key recipient audiences
  • Create and schedule automated banner campaigns
  • Engage recipients and drive high-intent traffic direct to your site or sales platform (with banners such as these 33 great email signature marketing banner examples.)

At a time of marketing belts being tightened, your business’s email signature marketing can absolutely achieve results as a highly cost-effective campaign channel!

Email Signature Marketing Examples - Rocketseed

Our customers stressed to us their need to track every recipient click-through to measure audience engagement and campaign performance, so they can make changes immediately. A BIG ASK…!!! We’ve delivered it for them and it works like a dream! If you read on, we show how you can see exactly how your signatures are performing…

5. Measuring Email Signature Success: Assumptions vs. Detailed Data & Real Results

Having rolled out new email signatures, how do you know if they’re achieving anything? OK, they may appear fine but we find our customers want certainty.

As the name suggests, an email signature generator isn’t focused on producing performance insights.

However, an email signature manager should provide you with all the data analytics and reporting you need to make decisions, for example:

  • Which of your employees is sending the most branded emails?
  • Which banner campaign is driving the most click-through?
  • What are the split test results showing?

Add in a feature like real-time click alerts and your sales and customer service teams can respond immediately to any type of recipient engagement.

As for tracking signature click-through traffic on your website and sales funnel, that’s where features such as Google Analytics and CRM integrations make an email signature management tool more valuable for businesses large and small.

Email Signature Analytics and Reporting - Rocketseed

6. Servicing Email Signatures: On Your Own vs Ongoing Support

The best email signatures aren’t static. In fact, your newly-created signatures are just the start.

As I’ve said above, there will be design updates, new employees to add, new promotional campaign banners to run or maybe full-blown brand changes and roll outs! The list goes on.

There’s also the big ‘WHAT IF’ – what if something goes wrong? A quick do-it-yourself email signature generator could leave you on your own, with headaches that your IT and marketing staff really don’t need.

An effective email signature manager is more of a software-as-a-service solution and that ‘service’ can make a big difference. We’re not just talking emergency technical support – although that’s essential – but real ‘human’ hands-on help, from developing a new signature design to making sure your banner campaigns are right on target. So keep in mind, a big factor that sets the ‘managers’ apart from the ‘generators’ is the level of support and service.

7. Budgeting for Email Signatures: Free vs. Return on Investment

Budget allocation for email signatures is also key, but does it sit within your IT or marketing budget? Could it be freed up with a ‘free’ email signature generator tool?

There’s always going to be the temptation of a free generator or simply using the standard Microsoft 365 and Google Workspace signature tools and, if they do more-or-less everything you’re looking for, then that’s great!

But if you want most of the ‘manager’ benefits described above – from company-wide brand consistency and a new marketing campaign channel to high-intent traffic and ongoing service – then you need to start seeing your email signatures as an investment that can easily ‘pay their way’ and deliver real return on investment (ROI) when used to their full potential. This isn’t a pitch piece BUT to get an instant idea of price ranges take a look at our product and pricing plans.

So which is best for you and your business? An email signature generator or an email signature manager?

Well, as you can see, it depends on a lot of factors – your design requirements, the size of your business, your marketing ambitions, your demand for data, your IT resource and your budget… not to mention the risks you’re prepared to take (or hopefully not take) with your brand image!

If you want brand consistency across your business email, a cost-effective and engaging marketing channel and an email sign-off that can drive direct sales, then I’d suggest you need a serious email signature management solution.

We work with companies across the world and offer both email signature generator and management tools. Our different products meet different needs. Known for our service and expertise, we speak the language of both IT and marketing so whatever your questions – no matter how detailed or straightforward – we’re here to talk you through what you need to know!

Damian Hamp-Adams | CEO

Connect with Damian on LinkedIn

7 ‘romantic’ reasons your customers will love you for using email signature marketing

Is your email signature looking a bit lonely? Why not do some match-making by pairing up your email signature with a host of eye-catching marketing banner campaigns. It’s all about the power of those 3 little words – ‘email signature marketing” – who says we’re not romantic at Rocketseed?

To make sure your customers are really feeling the love, here’s 7 ‘romantic‘ reasons to kindle that glow inside that comes from seeing real results from creative, cost-effective email banner campaigns that your customers will adore.

It’s personal

When did bulkmail ever make anyone feel special? After all, it’s one-to-many.

Why not be personal? Email signature marketing is one-to-one, meaning 99% of your communication will be opened. You’re reaching people you have a real relationship with – personal contacts – and when you email them you can tailor the banner campaigns they see based on everything you know about them, from a conversation you had with them that morning to a product they bought last week.

Think about how many emails you’ve sent and received already today (the average employee sends 1,000 emails a month). It’s a huge opportunity to remind them of your beautiful relationship, or remedy it as may sometimes be the case.

It’s love at first sight

Quite literally. Because eye-catching banner campaigns at the top of your emails are the first thing your target recipients see.

You don’t just want to make the right first impression, you want to make an unforgettable impact. As we all know, marketing is a visual business and your customers expect image perfection, so don’t disappoint them. Email banner campaigns give you a great opportunity to feature your very best and newest product imagery.

Creating new banners, or current ones in need of a makeover? Take a look at our email design guidelines or enquire about our professional design service.

Incidentally, an email banner campaign is a great way to promote your Valentine’s Day deals or seasonal campaigns. Our experience confirms that the beauty of email branding is more than screen-deep.

Example of a Valentine's day email signature banner
Example of a Valentine's day email signature banner

Right person. Right place. Right time.

Isn’t that how romance works? Just like the movies? Like cupid’s arrows, your email banner campaigns should always hit their chosen target. But only if your software is smart enough, and Rocketseed ‘Campaign‘ makes it simple.

Make sure you’re set up to segment by senders and receivers so that the right campaign message is applied to the right email from the right sender to the right recipient.

As for the right time, Valentine’s Day is all about timing, so make sure that you schedule your campaign ‘Go Live‘ dates in advance – that way you’ll never miss a deadline or run an out-of-date promotion banner ever again!

Sometimes you just ‘click’

At least that’s what your customers will be doing. Because email banner campaigns make it so easy and quick (you can’t get quicker than a single click) to engage with your content. In fact, your customers are 4 times more likely to click a bespoke branded email banner on an everyday email than they are a ‘one-size-fits-all’ bulkmail.

However, like love, if you want those clicks, you have to work for it. Your email banner campaign must have a compelling, clickable call-to-action (CTA). What makes a great CTA? The button colour? The copy? Find out in our article on the simple psychology behind a great call to action.

Remember, every click is a chance to woo with your content. Where do you want your links to take your audience? A landing page? Your Ecommerce site? Your latest blogpost? Your latest TV ad or explainer video? A customer service survey? Or maybe a Valentine’s Day competition entry form! The list is endless – just make sure it’s relevant if you want to move the relationship forward, to last and get to the silver anniversary!

Nurture the relationship

Your active audience is feeling the love, so what happens now? Just like any relationship, email signature marketing campaigns need nurturing – while keeping the excitement alive!

With Rocketseed’s smart rules it’s easy to keep your campaigns fresh and relevant throughout the customer journey. With every click, you find out more about what your customer is interested in and by using Rocketseed’s tracker-tagging, the next banner they receive will be 100% relevant based on their interactions to date.

Not only that, you can set clicks to trigger real-time alerts so your sales and customer success teams can follow up and make sure that the relationship is as strong as can be while automating updates through integrations with CRM platforms, including Salesforce.

Happy engagement

What’s a marketer’s first love? Real results – and that means high-quality engagement. So if you want to see your campaign success you need email signature marketing software that captures, analyses and reports every click.

Remember, because the email is one-to-one from the special you to the special customer, you could have a 99% open rate.

Our case studies will help you see exactly what email signature marketing success looks like.

Always there for you

Ever wonder who the real people are behind marketing software? Are they there when you need them most, when you need a hug? You. Are. Our. Love. So rest assured, we’re always there for you. With Rocketseed you’re given a personal hugger (account manager) for every step. Here’s 7 reasons why you need a dedicated account manager.

These campaigns don’t just happen at the click of a button, so what do you do if you’re short of staff or stretched for time? Relax. Rocketseed can do it all for you, from creative design to campaign management.

So, there you are – impact, interaction, relationship building and real results. What’s not to love?

Ready to fall in love with email signature marketing? Make a date with a personalised Rocketseed demo today.

Leonie van Aswegen | Marketing Manager

Connect with Leonie on LinkedIn

5 ways to get the best email signature for 2021

Best email signature for 2021

How many emails will you and your employees be sending in 2021? More than you think – in fact, about 12,000 each! Because, with all the challenges of 2020 and those to come in 2021, email remains the top everyday business communication channel.

Is your email signature up to the challenges ahead? Remote-working staff, retaining your customer base, driving sales and boosting your brand profile?

To meet the business challenges and opportunities of 2021 you need the best email signature and what better time to review and revamp your business email signature than the New Year.

In this blog post I’ll show you 5 simple ways you can start 2021 with the best email signature for your business.

OK, let’s get started…

1. Add email signature marketing banners to drive sales

At times like this you can’t afford to miss out key (and cost-effective) channels from your marketing mix. How can every email become a marketing channel? Simply by adding eye-catching interactive email signature marketing banners. Not only do they make instant brand impact but also, by adding the all-important clickable call-to-action, recipients can click through to your landing pages, latest content or direct to your sales platform.

What could it look like?

Multiple marketing banners in email signatures

Best email signature banner tips:

  • Add to your signature or place at the top of every email for immediate impact.
  • Add clear branding and always use your best imagery.
  • Add a clear, compelling and clickable call to action (CTA).
  • Target and schedule banners so the right message reaches the right recipient at the right time.
  • Measure every recipient interaction with your banners ( Make sure your email signature software can do this)!

Need some banner design inspiration? Take a look at our 33 great email signature banner examples.

2. Add an email signature survey to measure customer satisfaction

How happy are your customers? Find out with every email. After all, you don’t need me to tell you that great customer service is key to retaining your customers, which is now more important than ever. 1-click surveys can achieve over 50% response rates and even as high as 80%. In fact, just having a survey on your signature is a visible demonstration of, and commitment to, customer service!

What could it look like?

Good example of a rate my service email signature banner

Best email signature survey tips:

  • Keep it short, quick and simple. It doesn’t get simpler than a 1-click survey!
  • Use on-brand icons and ask the survey question in your brand voice.
  • Consider following-up positive feedback with a more detailed survey.
  • Set-up instant alerts for any negative feedback so you can demonstrate your customer service by dealing with it immediately.
  • Use response data to build customer relationships, by integrating with your CRM.

Want to set up the best email signature survey? Check out our 1-click customer satisfaction measurement – a who, what, when, where & why guide.

3. Add an email signature disclaimer for complete compliance

On top of all the other challenges in 2021, you can’t afford to leave your business open to legal action. Proactively minimise this risk and protect your brand and your staff by adding an email signature legal disclaimer. An email disclaimer can cover everything from compliance and confidentiality to contracts and copyright. Having an email disclaimer is more than likely a legal requirement where you are (eg. USA, Canada and the EU) and it’s certainly email best practice.

What might it look like?

Best email disclaimer tips:

  • Seek legal advice to keep your email signature disclaimer up to date with the legal requirements for your business sector and location.
  • Ensure all your email signature disclaimers are tamper-proof and are centrally controlled.
  • Add an extra level of compliance by dynamically personalising your email disclaimer with sender and receiver email addresses and a time stamp, providing proof of intended recipients and date and time sent.

You’ll find answers to the most frequently asked email compliance questions, on our email disclaimers page.

4. Ensure every email signature element is on-brand and up-to-date

OK, this might seem an obvious one but your brand needs to be stronger than ever now. And when it comes to presenting a united brand to the world, consistently branded email signatures are a key touchpoint. Are all your employees’ contact details up to date? Perhaps your brand guidelines have been revised – have these changes reached your email signatures? And with the ‘new normal’ of remote working it’s more important than ever that every employee’s email is perfectly on brand (and tamper-proof!).

What could it look like?

Rocketseed Branded Email

Best email signature branding tips:

  • Run through a ‘checklist’ of your latest brand guidelines – logo, colourways, fonts etc.
  • Check that your email signatures are displaying properly on a range of recipient devices.
  • Keep in control. Centrally-controlled email signature management is the only way to ensure your employees aren’t tampering with their own signatures.
  • Only include social channels that you’re actively managing.
  • Keep every employee’s email signature details up-to-date by choosing email signature software that syncs with your Active Directory.

To help you keep your business email signatures looking professional and on-brand, we’ve produced comprehensive email signature design guidelines for reference.

5. Add ‘internal marketing’ banners to motivate your staff

Employees worldwide have faced huge professional and personal challenges in 2020. So with the ‘new normal’ of 2021 – remote working and other restrictions – it’s a bigger challenge than ever to keep your staff engaged, informed, trained and motivated. Make everyday internal email your ‘hero’ HR channel simply by adding ‘internal marketing’ email signature banners that capture your employees’ attention and demand interaction with your company culture-boosting content.

What could it look like?

Example of internal marketing email signature banner

Best email signature internal marketing tips:

  • Keep staff up to date with company news and video content.
  • Onboard new staff quickly and remotely and show them ‘how things are done around here’.
  • Promote training sessions and internal events so nobody misses out.
  • Advertise internal job vacancies.
  • Run internal staff satisfaction surveys.

See how Euphoria Telecom succeeded in connecting colleagues with Rocketseed email signature internal marketing campaigns.

Meet the business challenges of 2021 by making smarter use of your biggest form of daily communication – your everyday employee email. By adding marketing banners, satisfaction surveys, legal disclaimers and engaging ‘internal marketing’ messaging to your email signatures you can make every email consistently-branded, compliant and compellingly clickable!

Need some help getting the best email signature for your business? We’d be happy to give your email signature a free, no-obligation review and make our recommendations (just send us an email with your signature on) or book a personalised demo.

Happy New Year!

Leonie van Aswegen | Marketing Coordinator

Connect with Leonie on LinkedIn

5 steps to Christmas email signature success

Ready to wrap up 2020? It’s certainly been a challenging year for everyone. So while Christmas isn’t going to be quite the same this year, making your email signature Christmassy is just as important as ever for the holiday season.

That’s why we’ve updated our blog post to show how a professional Christmas email signature can help meet the marketing challenges of Christmas this year.

Create consistent Christmas email signatures

Don’t be an email signature Scrooge! Add some seasonal sparkle to your company Christmas email signatures. Add some red and green colourways into your Christmas email signature design, perhaps some shimmering snowflakes, candy canes or maybe treat your head-shot to a jaunty Santa hat.

But remember your brand. Are your staff remote working? Don’t let them go Christmas-crazy (calling themselves Santa’s ‘Chief Help Officer’ or similar). Far safer to use professional email signature software that gives you centralised control – and keep your naughty elves in check. Santa rests easy at night, knowing that his team’s signatures are completely consistent, totally secure and display perfectly across all devices.

Make Christmas email banners your merriest marketing channel

While your Christmas email signature gives you a seasonal sign-off, just like Santa your marketing message deserves top billing! So for more immediate impact you need an eye-catching Christmas email banner campaign to put your ‘Merry Christmas’ message at the top of every email and promote your seasonal offers. With clear, clickable calls-to-action on your banners you can drive traffic direct to your online shop, booking engine or promotions page. And with Rocketseed’s sophisticated analytics you can see exactly who’s engaging with your email banners over the Christmas period, and which Grinchy ones haven’t!

Closing for Christmas or open for business? Keep your customers informed

For some, after Christmas it’s straight back to business, for others everything shuts down ‘til the New Year. Featuring holiday opening and closing dates in a banner at the top of your email is the ideal branded way to remind your customers, suppliers and partners in the run-up to Christmas. Far better than leaving them to find out via a chilly ‘out of office’ automated email reply.

Drive Christmas donations to your chosen charity

Supporting a charity this Christmas? An eye-catching festive Christmas email banner campaign will drive extra donations. It’s the season of goodwill so, with a clear ‘Donate Now’ call-to-action button, recipients can easily click through to the charity’s own website or your own charitable donations page. After all, Christmas is all about giving not receiving.

Bring in the New Year with a brand new free email banner

Nothing says New Year like New Year Sales, and an interactive email banner campaign gives you a great opportunity to feature your best deals and link straight through to your online shop. And don’t worry about having to set up a new banner over the Christmas holidays, with Rocketseed email signature software you can schedule each new banner campaign in advance so it’s automatically applied right on time.

And this Christmas, if you buy a new banner design by 17th December, Rocketseed will give you a FREE email banner design for your New Year promotions. Simply contact us and request your Christmas & New Year 2-for-1 banner special.

2020 has been a challenging year. Wrap up the year with eye-catching, engaging Christmas email signatures and banners and – with our 2-for-1 offer – get your customers clicking through into New Year!

Merry Christmas from Rocketseed.

Leonie van Aswegen | Marketing Coordinator

Connect with Leonie on LinkedIn

What is an HTML email signature, and how do I design one?

Guest post by Robyn Woods-Child, MD of Parrot Digital

While seemingly a small piece of the marketing puzzle, email signatures are some of the most visible branded materials a company can own. After all, every time a customer interacts with your staff via email, they catch a glimpse of your brand – and its quality – via your signatures. But with a quick search you’ll see numerous companies offering different HTML signature generators – some templated, some with drag-and-drop editors, and then companies that offer totally bespoke designs. So what does that mean, and which is right for you?

What are HTML email signatures?

Most major email signature generators provide some type of HTML service. This is because simply building a signature within your email software (i.e. Outlook or Gmail) or attaching an image at the bottom of every email can cause problems. For instance, your signature may display incorrectly in different email clients, the image might cause loading speed issues at the receiver’s end, or buttons that should be clickable (i.e. social media or promotional links) aren’t.

HTML, on the other hand, is designed to work more fluidly across platforms and devices. This is because these signatures are built more like a website than a graphic. They are compressed without sacrificing quality (improving loading speeds), and display correctly across various devices or email clients. Additionally, using a signature generator such as Rocketseed, images can also be stripped from email replies so as to reduce the archive weight of the chain and maintain optimal speeds during those longer conversations.

HTML signatures also incorporate branding, personal images and social media icons, as well as custom links and tracking codes.

Key benefits of an HTML email signature

  1. Customisability: HTML is very flexible, allowing you to build a signature that perfectly meets your brand and marketing objectives. Because code is recognised across platforms, it will allow you to embed graphics and images that display correctly on all devices.
  2. Easy to update: With the right email signature provider, you can instantly update sender information, promotional banners, link URLs, UTM codes and more with the click of a button – automating the change to all applicable senders in your company.
  3. Clickable links: You can make different parts of the signature clickable. Examples include email addresses, social media, website URLs, promotions, maps, or business card downloads.
  4. Click tracking: A custom HTML email signature will allow you to track each click by adding a UTM to the URL. Rocketseed has built in analytics to quickly build reports on campaign performance.
  5. Reduced email size: By stripping images from replies, HTML signatures can reduce the size of an email chain and improve load speeds.

HTML email signatures: Template, drag-and-drop, or bespoke?

Now that you know the ins and outs of HTML email signatures, you’ll need to decide what type of generator you want to use.

  1. Templates: Pre-made email signature designs within which you can make customisations, such as colour, font and images.
  2. Drag-and-drop: An app that lets you build your own template using custom modules that fit together into a wider design. Think of it as lots of little templates that you can put together in an order that you prefer.
  3. Bespoke: Get the signature that 100% aligns with your brand. Create custom signatures with the perfect style, layout and content.

Parrot Digital is Australasia’s exclusive provider of Rocketseed – one of the world’s leading HTML email signature tools.

With Rocketseed, we can provide totally bespoke, on-brand email signatures that get the right message in the right place at the right time, designed to work perfectly on every email client. Plus, with our one-click Google UTM tracking codes, in-built detailed instant reports and custom promotional banners, you can get more from your emails with Rocketseed.

Are you in Australia or New Zealand? To find out what Parrot Digital can do for your business, or to receive a free quote, get in touch today. Otherwise, book a demo with Rocketseed below.

Professionalism in PJ’s. Musings from a remote-working Rocketseed newbie

So I’ve worked at Rocketseed for almost 6 months now… and what a time to be starting an email signature software sales job!

3 weeks in – just when I’d learned the secrets of email signature success, got my desk exactly how I like it and found the best local coffee shop – Covid strikes! Suddenly I’m a remote-working Rocketseeder, sitting at home (occasionally in my PJ’s – guilty!), the business world changing by the minute, and my email signature sales targets looking like a very tall order. Am I up to the challenge? I hope so. I really hope so.

Email signatures through fresh eyes

Now, if this little blog post sounds a bit ‘salesy’, what can I say… it’s my job! But I like to think it’s an honest view from someone who’s relatively new to Rocketseed, with fresh eyes on a pretty awesome email signature solution.

After all – I’ll admit it – before I came onboard at Rocketseed, I didn’t know much about email signature management. It had never registered on my radar. You work for a company, you apply your name, title, and contact number to your own emails and you’re off to the races, right?

Wrong. Very wrong…

My new email signature mantra

Suddenly at Rocketseed, I’m working in a world of intriguing email signature expressions, soon to become my new mantra – ‘Consistent company-wide branding’, ‘Make every email a new marketing channel’, ‘Centralised control for complete compliance’. I can’t help but think back to when I worked at a private event space and later at a non-profit art organisation. How brilliant would it have been to have supercharged our email back then with eye-catching, interactive signatures and banners, highlighting all our services, linking directly to our donations page, and driving tons of new traffic to our website and social channels. It would have made our marketing budget go so much further too (not to mention lowering the blood pressure of our stressed-out IT support guy! Hope he’s OK).

OK, so I get it now. I’m not so much selling email signatures as I’m simply showing clients how to unlock the power of every business email their employees are sending, giving them email brand consistency, extra customer engagement, complete compliance and central control. But despite this epiphany, I still keep asking myself the same, simple question. ‘How do you sell email signatures during a pandemic?’ In fact, how do you sell anything apart from hand sanitiser and face masks during a pandemic?

Am I in for a surprise…?

Get consistent. Get compliant… and stop herding cats

Contrary to what I’m expecting, the emails keep coming, the phone keeps ringing and my target prospects keep taking my calls. Suddenly everyday business email is big news and, with all their employees now working from home, both IT and Marketing managers are realising that making sure their employees are all on-brand and compliant on email can be like herding cats.

Thankfully, we’ve just published a couple of pieces – Email signature marketing for crisis management: A complete guide and 7 ways your email signatures can meet the challenges of remote working – and it doesn’t take too many conversations for me to realise that these answer the questions that I’m now being asked.

‘My team are all working remotely now, how do I keep them all on-brand?’

‘Can I keep track of how many branded emails they’re sending… without being too ‘Big Brother’?’

‘How quickly can I change banner messaging to keep on top of the crisis?’

‘Can I brand internal emails too so I can keep my staff engaged with training updates?’

And in the last couple of weeks…

‘OK, how do I get my emails set up to help drive recovery, even with my decimated marketing budget?’

Thankfully, I have the answers (and if you read those articles, you will too).

Seeing email signatures differently

So much has changed since I started.

Businesses have woken up to the significance of email signatures.

With their Sales, Customer Service, Business Development and Executive Teams working remotely (possibly in their PJ’s too!), more than ever they need to convey a united, professional brand image to their customers, suppliers, investors and colleagues. They also need an agile, cost-effective marketing channel to engage all their stakeholders with rapidly changing messaging that will also be vital in helping their businesses get back on track.

I’ve drunk the Kool-aid, and now want to show everyone how simple, but powerful an email signature solution like Rocketseed can be for their business.

Ida Rodsand | Sales Development Representative

Connect with Ida on LinkedIn

Thanks to our customers, Rocketseed has bloomed in the Covid gloom

No beating around the bush, it has been a second quarter like no other! What will quarters three and four hold?!

More than ever, the Covid crisis has made me really appreciate our loyal customer community, our tireless Rocketseed team and the robustness of our product. Our customers have embraced new ways to use email signature management and marketing techniques to help them meet the challenges of the crisis, and for that we say…

To all our customers, a big, big ‘Thank you!’

You’ve all been amazing. We don’t expect email signatures to be right at the top of your company Covid-survival list, and we’ve been overwhelmed by how you’ve reached out to us to see how Rocketseed can help. Speaking as the CEO, I think that speaks volumes about our team, the service they offer, our product and, above all, our customer relationships.

3 ways we rose to the challenge with world-leading email signature software

Unlike a lot of SaaS companies (what do they think the second ‘S’ stands for?), our service is proactive and personal, and there’s a simple reason for that. We like talking to our customers and learning about their businesses and how we can help. It’s why, when Covid broke, our dedicated account managers (take a bow all of you) were able to build on their strong customer relationships with calm crisis advice about how Rocketseed could meet the following challenges (and, if proof were needed, here are 7 reasons why you need a dedicated account manager).

Challenge 1: Managing email signatures for crisis management

Crisis management has always been a capability of Rocketseed email signatures but suddenly it’s front and centre. In fact, so many customers were asking us for email signature crisis management best practice – including cutting through the crisis noise with impactful, instantly updatable information banners – that we published Managing a Crisis with Email Signatures and Email Banners: A Complete Guide. Turns out, that when crisis strikes, Rocketseed is a great tool to have in your corner. Along with that, reading on will show how these matters can be applied with remote working.

Challenge 2: Managing email signatures for remote working

Perhaps, the biggest practical change of the Covid crisis is remote working. Suddenly we’re all saving travel time and seeing what’s on each other’s bookshelves in online meeting calls! But is it detrimental to your business and your brand? Again, email signature management has a key role to play – from keeping your brand image consistent to keeping your staff trained up – as you can learn from our 7 ways your email signatures can meet the challenges of remote working.

Challenge 3: Managing email signatures for re-opening

This is when Rocketseed email signature marketing will be at its most valuable – delivering direct engagement cost-effectively through your most used communication channel. Suddenly, with Rocketseed, every email you send can help put your brand and business back on track by promoting your newest products, latest offers and company news. We’ll be publishing a blog post on how to maximise this opportunity very soon. In the meantime, read this to understand how Rocketseed email signatures and banner campaigns give you a unique marketing solution.

But what was happening behind the scenes?

So, those were the challenges of the customer base and product support but what about the business? By the end of March, our ‘war rooms’ were running, the management meetings with daily check-in’s left, right and centre were at full speed. BUT… things were moving fast.

How could we optimise our preparation for this?

Control was a big issue – not of our business (control is central to Rocketseed – it’s a core feature of our email signature solution!) but of the situation itself by those in power. We operate in four continents with key technical support in all regions. However, we still had to wait for government policy updates on a daily basis, hoping they’d clarify lockdowns and give us the answers we needed to adapt our staffing, technology and customer support most effectively.

As for crisis finances, we’d modelled different financial predictions based on different levels of churn and realised that if we battened down the hatches to umpteenth degree, we could still service our EXISTING customer base on those levels of income. Thankfully, we didn’t come close to the first level that we’d modelled in, thanks to the continued support of our customer community, including those especially hard-hit in the travel, leisure and hospitality sectors. So what’s next?

‘Survive and thrive’ – it’s in Rocketseed’s DNA

Minds started to settle, the ship was stable in terms of client status and it was time to figure how to reawaken the pipeline and bring these prospects back to life! I won’t talk about our detailed strategy but we saw one of the strongest June finishes that we have seen for a few years in all regions, with results that included double digit thousands of license sales, solid service revenue and close to no churn.

Whilst this might all sound like blowing the Rocketseed trumpet, it’s just that at times like these, as the CEO, I’m so proud of our people, our product and our customer community.

We have bloomed in the almost-all-pervasive gloom and we look forward to helping our customers all re-energise for the rest of 2020!

Damian Hamp-Adams | CEO

Connect with Damian on LinkedIn

7 ways your email signatures can meet the challenges of remote working

Does your team working together in the same office feel like a distant memory? Now with your staff working remotely, there’s a whole new set of challenges to face. How best to track their productivity? Are they sufficiently motivated or in danger of letting service standards slip? Can you still ensure they present a united brand front to the world?

You might be surprised to know that your business email signatures can help with all these issues and more. After all, you and your employees (wherever they’re working from) are still sending tons of emails every day.

Here are 7 ways email signature management can help you…

1. Keep presenting a united brand front to the world

With a team of remote workers, it’s essential that they’re all perfectly on-brand when it comes to email. After all, they’re each sending up to 1,000 emails a month – each one an extra opportunity for a customer, prospect, supplier or other stakeholder to see and engage with your company brand.

Consistency is the key to your audience keeping trust in your brand, yet there’s the danger that working remotely increases the temptation for individual team members to get ‘creative’ with their own signatures.

For complete brand consistency, you need an email signature solution that gives you centralised control. That way not only are individual signatures totally tamper-proof but you can also update them company-wide in an instant, ensuring a unified brand front across every email signature and banner campaign.

2. Keep track of your team’s productivity (without being Big Brother)

Worried about your work-from-home staff’s productivity? Before you start installing screen-monitoring surveillance software, consider the metrics and insights that email signature management analytics and metrics can give you, without needing to ‘Big Brother’ your staff and undermine their trust.

One key metric is email volume. Who are your top senders? Are they working hard or just sharing jokes? Are lower users slacking or just more focused?

What are your top receiver domains? Which companies are your staff interacting with most? What proportion of emails are actually to one another in your business?

But the most important measure is engagement. With Rocketseed’s reporting it’s easy to see which emails had particular banner campaigns applied, how many unique recipients were reached and how much engagement was achieved (total clicks divided by number of unique recipients).

Once you’ve got a clear picture of your most successful senders (don’t be surprised if it’s your sales team), most responsive recipients and most clicked banner campaigns, you can harness these insights to fine-tune your future email signature marketing campaigns and benchmark your team’s performance.

Find out more about our email signature reporting and analytics.

3. Keep your marketing cost-effective

As we all know, it’s at challenging times like these that budget-cutting decisions raise their ugly head. So when it comes to your marketing budget you need to make some smart choices.

It’s time to focus on cost-effective, responsive channels that deliver direct engagement. Eye-catching email banner campaigns do a great job of driving direct engagement from a channel your staff are using every day, and they’re incredibly responsive. You can quickly design a new banner campaign yourself – banners are just .jpeg or .gif files and there’s no HTML required (or let us design it for you if you’re stretched).

New banner campaigns can be taken ‘live’ in minutes, and central control means you can make company-wide updates to them in an instant. If you’re looking for design tips, try our email signature design guidelines.

4. Keep your service levels high

Just because your staff are working from home, you can’t let customer service slip. Going the extra mile for your customers in these challenging times is even more likely to result in them writing you glowing reviews, boosting both your online reputation and your search ranking.

Simply by adding a ‘rate our service’ one-click survey under every employee email signature, your customers can quickly rate their experience – ‘excellent’, ‘good’ ‘average’ or ‘poor’. You can then follow up positive responses with a more detailed survey, a review request and a promotional offer.

Remember, with Rocketseed’s real-time alert feature you can immediately follow up any less-than-positive responses and remedy the issue – avoiding any poor reviews and proving your reputation for excellent customer service!

5. Keep calm in a crisis

Crisis management is a key part of any successful digital strategy. It’s at times like these you need to keep your customers, staff and all your stakeholders up to speed without your message getting lost in an inbox full of ‘Crisis Update’ subject lines.

A crisis management email banner campaign gives you an engaging way to update and reassure while carrying on business as near to normal as possible through your everyday business email. You can run your crisis management message in rotation with other banners designed to keep your business moving forward, featuring your latest promotions and advance purchase deals – including on CRM-generated response emails.

To find out more, check out our ‘Managing a crisis with email signatures and banners: The complete guide’.

6. Keep your staff engaged

With so many now working remotely, it’s more important than ever to keep your staff engaged and keep your company’s brand culture strong. That’s the great internal communications (and internal marketing) challenge.

By running email banner campaigns on every internal email you can engage with individual employees personally and efficiently whilst also measuring their uptake.

Keep your staff informed by running banners alerting them to all the latest company news and policies, making sure they stay safe and productive at home. If you’ve recently hired new staff, and their only real experience of your business is working remotely, then use banners to drive them to all the onboarding material they need. Banners can be used just as easily to ensure all staff engage with the latest training content, especially if it concerns the new technology they need to master to work from home effectively.

Worried about staff morale? Run email banners featuring one-click staff surveys to see how they’re all doing working from home, and what they think the company could do to make the experience easier (and them happier). For banner designs to keep your staff engaged, check out our 33 great email signature banner examples.

7. Keep it real

Human contact has suddenly become a rare commodity – from round-table meetings to the water-cooler catch-up. But just because your staff are ‘remote’ doesn’t mean your SaaS providers have to be. It’s at times like these that you want to talk with your software providers to see how they can best help meet your business needs.

It’s why we’ve always emphasised the importance of having a dedicated account manager – a real person you can discuss your business situation with and find out how your email signatures and banner campaigns can help meet your goals… especially in these turbulent times. Here’s 7 reasons why a dedicated account manager can make a real difference.

It’s never been more important to present a united brand front, and I hope this blog post has inspired you to look to your email signatures to meet the current challenges.

Want to get your email signatures working harder for you?

Wade Willingale | Managing Director

Connect with Wade on LinkedIn