Add Stardust to your Office 365 email signatures… ‘AD Sync Boost’ launched!

We like to have fun and with the name Rocketseed we’re definitely allowed to make references and puns connected to anything space related! That being said, the latest release of our ‘AD Sync Boost’ tool is nothing short of stellar! Ok, we’ll stop.

If you work with Rocketseed (customer or partner) and already use our email signature software and new interface (thanks for the positive feedback – YAY!), you know that we aim to please and everything is about the product combined with customer service and user experience.

In that sense, we wanted to make your life easier and given the successful beta testing by friendly enterprise customers, our Azure Active Directory Sync is doing just that.

Our ‘AD Sync Boost’ tool is the turbo version of the previous Active Directory synchronisation feature.

Listed below are the three key areas that the API enables IT and Marketing to automatically sync from Azure AD directly to the Rocketseed hierarchy.

Area 51, sorry #1

Keep it in one spot.

Simply put, holding staff email signature information in the Office 365 Azure Cloud, means you can seamlessly sync this information into the Rocketseed interface which automatically adds the updated information into all your employee email signatures.

Over and above, we’ve powered up this feature so you can utilise additional un-synced signature data to be stored in Rocketseed.

What does that mean for our customers? Apart from being bigger fans, you can feature even more fields in your email signatures than can actually be held in Azure Active Directory. Seriously!

#2 Ground Control – IT managers put yo hands up!

Will it make IT feel like they landed Apollo? Afraid not but… it does make their lives a ton easier.

How? IT won’t have to log into multiple platforms or devices to keep company email signatures updated and accurate. All they have to do is keep the Active Directory up to date and Active Directory Boost takes care of the rest.

Parent groups, sub-groups, and more sub-groups. For enterprise businesses this is key. All groups are now set up directly in the AD portal. SIMPLE, no Rocket science here.

5, 4, 3, 2, 1 more thing – we shouldn’t take away from the set up either, takes ten minutes and it is a once off… that’s it done and dusted!

#3 The budget that everybody wants – Marketing

We relish brand guardianship, it’s pretty much one of the mainstays of emails signatures and we just made that much easier. Because after the one-time set-up, the Rocketseed Azure Active Directory sync gives you complete centralised ongoing control of your data. And with all updates, you know your company-wide employee email signatures will stay correct because Rocketseed email signatures are completely tamper-proof.

So there’s no fear of individual employees getting ‘creative’ with their own individual email signatures… You know what we mean, Director of Moon landings vs Rocketsetship Coffee Supplier.

All your branded company email signatures will be correct, consistent and compliant, with all the right staff details and perfectly on-brand.

Rocketseed’s Azure ‘AD Sync Boost’: straight up, one of the strongest syncing tools out there and that’s why it is loved by Marketing and trusted by IT.

To find out more about how Rocketseed’s email signature management platform can make your life easier…

Damian Hamp-Adams | CEO

Connect with Damian on LinkedIn

1-click customer satisfaction measurements – a who, what, when, where & why guide

Our rule is simple, customers are king!

Our belief is, that if you don’t care about your customers’ satisfaction, then don’t expect them to care about your services (or products). And while your customers won’t love you if you give bad service, your competitors absolutely will.

Why?

Because some of the stats about customer service are staggering…

• 84% of customers report that their expectations had not been exceeded in their last interaction with customer service [source: Harvard Business Review]
• 82% of customers have ceased business with a company because of a poor customer experience [source: Zendesk]
• 75% of customers believe it takes too long to reach a live agent [source: Help Scout]
• It is anywhere from 5 to 25 times more expensive to acquire a new customer than it is to keep a current one [source: Help Scout]

If you were blissfully unaware of the facts above, then the sooner you can digest these, the better off your business will be! That being said, whenever I’m asked the question; “Have you got time for a short customer satisfaction survey?

No” – is my usual go-to answer, unless of course, I’ve got a real complaint to make!

I just don’t have the time to fill out a lengthy customer survey – do you?

Customer surveys never tend to be short enough in my opinion. And, when I do complain within a survey, the chances are it won’t get acted upon anyway. Maybe it’s just me but that’s how I sometimes feel as a customer and it certainly doesn’t help in turning me into a fan…

But as a business CEO looking towards our customers, rest assured – it’s a very different story…

• I always need to know how our customers are feeling – always!
• Are they happy with their customer experience?
• How satisfied are they with our products and customer service?
• How would they rate their most recent interaction with us?
• Would they recommend us?

It may come as no surprise (therefore) that customer satisfaction is a, if not the, key performance indicator for nearly every business out there. After all, your business success and brand reputation depends on the happiness of your customers. But do you really think they’ve got the time to talk through a lengthy telephone survey with you? Or fill in a 10+ question feedback form? Is it any wonder that you hear from those same customers with the same complaints over and over again?

Where?

I’m here to tell you that if you can empathise with what I’ve written above, the answer to your issue can be located in your business email, inside the email signature itself.

Correct, the answer to customer satisfaction is right in front of you – all day, every day. Your most used business communication channel – your everyday employee email – can be that vital touch-point at the heart of a customer service campaign. BUT – how do you monitor customer satisfaction given the sheer numbers involved in email?

When?

Remember timing is everything, over the period of a year, your average employee or team member stands to send on average around 10,000 emails! That’s a major potential risk to your brand’s reputational value, but also, a massive opportunity to measure customer satisfaction not to mention engagement potential.

Remember, Rocketseed is not just an email signature software solution, but more-over, it is an enablement tool for garnering vital customer data for businesses worldwide.

That’s why were delighted to be recognised by Customer Thermometer as the go to partner for the enablement of their powerful one click surveys within the signature of an email. From Rocketseed’s perspective, not only did we see an opportunity to team up with one of the best companies for customer surveys in the marketplace, but also a business completely aligned in customer experience.

The synergy between the two companies was natural and fits strategically with the direction our email signature software solution for the future – being the ‘go to’ for many other different customer satisfaction measurement tools, with minimum effort or cost but maximum impact.

To highlight the power and the best ways to enable email signature survey success, the incredible teams from the partnership have come up with these 7 simple to follow tips…

1. Protect customer experience and create a signature survey that’s completely on-brand

Email branding is our favourite subject (just ask our customers!) – not just the design, but the direct engagement it can drive and the data it can deliver. It can sound scary, but with every employee email your brand reputation is potentially at stake. Interactive email signatures and banner campaigns can promote your brand, a legal disclaimer can help protect your brand, but it’s only a survey that can gauge how recipients really feel about your brand.

In fact, just having a survey on your signature is a visible demonstration of, and commitment to customer experience. And it’s essential that your email signature survey is designed completely on-brand. Ask your survey question in your brand language and tone of voice. Are you serious and straightforward or creative and casual?

And what customer satisfaction rating scale sums up your brand? If you’re hitting the heights are you a shiny 5-stars, a very smiley smiley, a green ‘go’ traffic light or a big heart-felt heart?

With email signature surveys, the customisation possibilities are endless (and with the Rocketseed interface you can centrally make updates whenever you wish). Just make sure your questions and icons are talking your brand language and you’ll get more response.

2. Keep your survey quick & simple

We know customer survey’s need to be quick and simple. And your customers feel the same.

You don’t want your customer survey to be a chore. As Customer Thermometer say, you want “email surveys customers love” that will “make recipients smile, not groan”. So, what makes your customers as smiley as the smileys on your survey scale?

Keeping it simple.

And it doesn’t get more simple than a 1-click survey. Not even your shortest attention span customer can get “survey fatigue” from a single-click!

With no links to follow or extra emails, capturing customer satisfaction data becomes a seamless part of the customer survey, all jammed into the most incredible dash you’d ever need. And just as time is important to your customers, you can create a customer satisfaction survey for your email signature in seconds, and automate all updates using the Rocketseed interface, keeping your surveys current and saving you time.

3. Always achieve great response rates

This is always the big question – “What response rates can I expect”. Every business wants more feedback and everything about a 1-click email signature survey is geared to generating great response rates (that beat industry averages hands-down). Of course, every individual survey situation is unique – from the format of the survey itself, to when it’s viewed, to whether the recipient is suffering from ‘survey fatigue’!

Long-format surveys can struggle to achieve any response and tend to attract the negative comments of angry complainers. But the simplicity and speed of a 1-click email signature survey shows that you appreciate how valuable your respondents’ time is and, no surprise, the response rates are extraordinarily high, with positive responders (not just complainers!), happy to take a second (literally) to click your survey.

According to Customer Thermometer, across different sectors 1-click surveys can achieve over 50% response rates and even as high as 80% – with a high proportion of respondents also leaving comments.

4. Data is everything

One of the key reasons our CEO was eager for Rocketseed to partner with Customer Thermometer was that the click on the customer survey was just the start. Every click is tracked in real-time because each response is registered directly in the email.

And whilst Customer Thermometer’s analytics dashboard lets you see responses and comments by team, region, agent (and many more criteria) – as well as measuring brand advocacy through your Net Promoter Score – Rocketseed takes the data to another level by enabling you to see identifiable individual recipient feedback straight into Sales Force.

As for who in your business is performing best, you can see that easily on Leaderboard reports, and reward them accordingly!

5. Always be on alert and ready to act

Customer satisfaction survey feedback needs to be actionable. If something’s not right, you want to act.

Immediately.

You need to deal with any complaints or negative feedback before they escalate, meaning that you can turn-around any negative customer experience and make 1-click surveys an essential tool within your customer retention strategy.

In fact, if you receive a customer complaint, you’ll be instantly alerted, giving you the opportunity to experience the classic customer service recovery paradox for yourself – your customer will think more highly of your brand because of your great customer service than if their original customer experience had been fine all along!

6. Use your most cost-effective customer service channel

Don’t worry, we aren’t going to start talking price.

We’re just saying that with 1-click customer satisfaction surveys in your everyday employee email signatures, you’re achieving great response rates, gathering valuable data and keeping your customers (by keeping them happy) through a channel your staff are using all day, every day anyway.

That’s got to be crazily cost-effective!

7. Take complete control

Like all elements of your email signature, you need to be in central control of your surveys.

Otherwise, mischievous individual senders (your business may have some ‘usual suspects’) get ‘creative’ and, before you know it, they’re sending out some very strange survey questions with a rating of very ‘off-brand’ emojis (to put it mildly).

By embedding your customer satisfaction survey in a Rocketseed signature, you’re in complete control.

What does this mean in practice? It means your signatures and surveys are set up and managed centrally. There’s no need to instruct people to manually implement HTML per device or signature. And because all email signatures and surveys are stamped onto the email when they pass through the sending server, they are all tamper-proof.

So with tamper-proof signatures, surveys and feedback you can trust your customer satisfaction ratings completely.

Who really needs it?

Of course, not every email that your business sends has to feature a survey.

And just like email signatures, banner campaigns and disclaimers, your customer satisfaction surveys don’t need to be the same for every sender (although they do all need to be on-brand!). With Rocketseed’s advanced sender segmentation rules you can centrally assign surveys to specific individuals or sender groups. After all, different departments deal with different audiences and need feedback on a range of different issues.

So whether you run an email signature survey for your customer service desk, handling enquiries, returns and complaints or want feedback for your more internal-facing functions such as HR, facilities management or internal IT support, there’s a 1-click email survey solution that’s right for you. Which highlights the fact that…

Satisfaction surveys aren’t just for customers!

Think of all the emails you and your team send to other stakeholders – partners, suppliers, investors, agencies and, of course, each other.

With Rocketseed it’s easy to run specific, targeted 1-click surveys for each of these audiences. Embedding a 1-click customer satisfaction survey in the signature on every email your business sends is the most cost-effective, on-brand way to learn what your customers really think about your business, products, customer service levels and more.

Simple, on-brand and immediately engaging – a customer survey in your email signature delivers better response rates, high-quality relevant data and business insights you can act on. And we practice what we preach. You’ll find a 1-click customer survey (in our brand colours of course!) in use across Rocketseed.

With Rocketseed’s email signature control and compliance and Customer Thermometer’s specialist email survey software, you’ve got the perfect partnership to give you the insights to keep your customers happy.

To find out more about including 1-click Customer Thermometer customer satisfaction surveys in Rocketseed email signatures…

Damian Hamp-Adams | CEO

Connect with Damian on LinkedIn

The perfect email survey – signature partnership

At Rocketseed we know a good thing when we see it.

And that’s why we (the email signature experts) are now partnering with Customer Thermometer (the market leading 1-click customer feedback solution), to bring you the email answer to customer satisfaction measurement.

It’s real email survey – signature synergy!

As companies, we’ve got a lot in common.

We’re both in the business of helping you build your brand, drive engagement and deliver customer service through your everyday email. In terms of the products, we both offer software that’s simple to set-up, secure and trusted by businesses of all shapes and sizes – from SME’s to multi-national enterprises – all over the world.

Of course, you can run customer service surveys just via Rocketseed’s product itself, but when used in conjunction with Customer Thermometer’s advanced analytical features, your everyday business email is transformed into both a branded interactive marketing channel and also a mood-sensing customer satisfaction feedback system.

From response rates, to real-time actionable insights, there are many, many reasons why a quick gauge of happiness works so well embedded in your emails…

Have you been looking for a customer feedback method that’s entirely in your control? One that’s consistent (and compliant) for your brand to stay ahead of the curve?

Well, if you’re already a Rocketseed customer and your’re reading this, why not send us an email or use the button below in order to let us know that you’re interested in integrating Customer Thermometer software into your Rocketseed account.

If you’re reading this and you’re not already a customer of ours, would you be interested in centrally-controlled email signatures + Customer Thermometer’s 1-click survey for your business?

If yes – please get in touch.

Rocketseed partnerships grow to bring email branding to Africa

Rocketseed is expanding its roots into Africa with a host of new companies joining our successful partnership program.

From North and East Africa to our neighbours around South Africa, some of the continent’s most dynamic and innovative IT and marketing agencies are now offering Rocketseed email branding to their customers as part of their services… and are seeing the rewards.

Our newest partner companies include…

  • V5 Digital in Namibia
  • ITWorx and Webscape in Botswana
  • Adonai Corporation in Zimbabwe
  • Underdogs Studio in Mauritius
  • Cloudhop in Kenya

With Rocketseed’s simple user license model, these and all our partners are able to secure a recurring revenue stream from the start, whilst opening up new opportunities to attract new leads and up-sell to their existing clients – all with the full support of Rocketseed and its world-class digital technology.

In turn, this means their clients in Africa and across the globe can realise the power of professionally branded emails, featuring on-brand email signatures, interactive banner campaigns and advanced analytics to track engagement.

What’s more, effective email branding is proven to deliver a wide range of business solutions, from achieving brand consistency and compliance, to marketing, sales and employee engagement – all through the #1 business communication channel, everyday employee email.

With its global presence – having offices in South Africa, the USA and UK, and representation in Australia – Rocketseed fully appreciates the scale of opportunity that Africa offers its partnership program and its expansion continues apace.

We’ve been pleasantly surprised by the immense interest we’ve received from companies in Africa wanting to join our partnership program. We’re delighted to have them all on-board and look forward to having long prosperous relationships with them.” – Wade Willingale | MD, Rocketseed South Africa.

Interested in becoming a Rocketseed partner? To find out more about the rewards and opportunities and to start selling, sign-up here.

4 ways educational institutions can engage with email signature and banner campaigns

If you’re running an educational institution – be it a school, college, or university – it’s easy to feel overwhelmed by the choice of digital communication channels out there. How do you best reach your students, prospective students, parents and staff with content that’s relevant, engaging and gets them responding?

In line with the communication and marketing strategies of your institution, it’s time to review how you’re setting the tone when it comes to general announcements, student and staff communications, and engaging with the students’ parents who, in many cases, provide the funding to keep the wheels turning.

Why not simply enhance your most frequently-used digital channel to create a more personal and engaging touch… by adding interactive email signatures and marketing banner campaigns to your everyday email.

Here’s 4 challenges educational institutions face and how email signature marketing and email banner campaigns via one-to-one email can come to their rescue…

1. Cut through the competitor crowd

With new schools and private tertiary education institutions opening their doors on a daily basis, competition is tight. The result? They feel forced to spend more money on various traditional and digital awareness campaigns.

But there is a more convenient (and far more affordable) option available to stand out from the crowd.

With Rocketseed you can insert impactful, interactive branded banners into each and every email – either at the top or within your signature – to create thousands of extra marketing opportunities every month. Create effective awareness campaigns around new or existing courses, remind prospective students about registration deadlines and promote upcoming events – all with easy click-through to the appropriate content.

Pro-tip: Sending the right message to the right person at the right time is vital. Our advanced segmentation and scheduling rules allow you to assign specific banners to specific sender and/or recipient groups, ensuring your audience is always served the most relevant information.

2. Keep parents posted

When it comes to pre, primary and secondary schools, learners can hardly be relied on to pass on important information. Nowadays, the majority of schools have a “parent portal” which is updated on a regular basis, keeping parents well informed at all times.

But how do you promote the portal, especially to new parents?

Endorse the portal’s benefits and features in an email banner campaign which will encourage parents to download the app.

What if your institution doesn’t have a “parent portal”? No problem – you can run an informative and educational “Welcome to our school” campaign with a series of interactive email banners. Rocketseed’s image map feature allows you to create as many clickable areas as you want on each banner, each linked to different content.

Pro-tip: Various targeted banner campaigns can be run simultaneously. You decide the frequency and which campaigns to prioritise. Schedule banners in advance and set an end date to ensure you never promote an event past its expiration date!

3. Keep students up to speed

In most instances, tertiary education institutions provide their students with an email address based on their student number or name and surname. This is a perfect opportunity for the institution to utilise the Rocketseed email branding tool to create targeted and tracked banner campaigns that drive important communications from admin staff and lecturers to students in each faculty, as well as allowing for campaigns to be driven via student-to-student email communications.

Should there be special upcoming calendar events such as Varsity Rugby Festivals or Student Council Elections, the Rocketseed email branding tool can be utilised in a targeted, cost-effective way to convey these messages to the students and drive direct click-through response.

Pro-tip: Each and every banner is tracked which means you get an instant click notification email as soon as someone has interacted with one of your banners. You’ll be able to see which banner was clicked on, who the email was from, who engaged with it and the time the email was sent, as well as the time the banner was clicked on.

From a revenue generating perspective, the institution can also sell advertising space to their partners or suppliers in the form of email banners to promote their products and services to the university and its students.

4. Getting staff on-side

Internal business communications can be tricky. Especially with staff who aren’t always too eager to participate. So how do you keep track of whether they received and reacted to important communications?

Internal Marketing campaigns via your everyday email is the answer.

Send interactive, targeted messages to specific departments with a clear, clickable call to action, using your everyday email. Maybe you need to send out an important message from the Principal or share new company templates with the team. How about informing teaching staff of upcoming internal training sessions and events? Or maybe you want to get staff feedback on new work practices via an incentivised survey? Best of all is that you can keep track of exactly who has engaged with your banners.

Pro-tip: If your HR department feels frustrated when it comes to recruitment and onboarding, then they’ll just love Rocketseed. Conveniently announce newly available vacancies via interactive email banners, giving recipients the opportunity to apply with the click of a button. On-boarding is also made easy. Make new staff feel welcome with a banner introducing them to the institution’s culture with all the onboarding information and policy documentation they need, easily downloadable at the click of a button.

Don’t go mass mail – engage students, staff and parents alike with the personal touch of interactive Rocketseed email signatures and marketing banner campaigns.

Tyron Lecki | Business Development

Connect with Tyron on LinkedIn

A Marketer’s review of the new Rocketseed interface

If you’re an existing Rocketseed customer like myself, no doubt you’ll be aware of the new Rocketseed interface coming your way. (If you’re not, here’s what you’re missing)! I was asked by our Rocketseed Account Manager to take it for a test run, wasn’t sure what to expect, but curious to see what had changed, I agreed to give my feedback, so here’s my review…

What difference a facelift makes

It’s clean. It’s clear. And it’s had an injection of colour!

I noticed that the menu bar has been moved vertically to the left-hand side, consisting of self-explanatory icons. (A pop-up label appeared when I hovered over each too – a nice touch)! I clicked on the drop-down arrow to reveal what functions can be performed under that specific section, exactly as I expected for each.

Overall, it’s neat and compact.

Data on demand

As a marketer, I want… no wait, I need statistics at my fingertips.

I’ve always found Rocketseed provides me with a full suite of reporting options. However, key data that I use on a regular basis was previously scattered between various reports. In an ideal world, all that key data would be in one central point, in an easy to glance format, with an option to download.

Once logged in, the first page was a new, consolidated view of ‘the most significant’ stats for the last 7 days. These included:

  • My top 10 performing campaigns with the total number of clicks of each (helps me easily track performance)
  • Top Senders which I use as a performance indicator for specific teams
  • Top Receiver Domains to apply targets to those I know we are speaking to often

This for me, is a great addition! Although there is no download/export button from this summary right now, I’ve been reassured it’s a future enhancement.

Overall, it’s neat and compact.

Uploading my campaign

So far so good.

However, this, is one of the most important areas; I upload new campaigns on a regular basis, so timing and simplicity are crucial.

I started by choosing the appropriate template for the location of my banner: top or bottom. Although I only use top banners, the reminder I have an option of bottom was nice. Following the logical steps: uploading art work, applying links, tracking and finally testing the process was seamless.

More importantly, it was intuitive. At the point of assigning my new banner campaign to my selected teams, I referred back to the ‘How to’ video.

Although I felt confident, I was on the right path, it was nice to have reassurance. And within 90 seconds the visual instructions had done the trick.

As a marketer, this goes to show the value of help resources. These are a new addition to my Rocketseed experience – which serve a great purpose.

Email signatures success

Setting up a signature is something I’ve previously referred to as an ‘IT responsibility’. So, I was thrown in the deep end when attempting to set up a new signature.

As I got started, I was presented with various different layouts to choose from. Just my luck, the option I had in mind wasn’t available!!! Quickly resolved by the support team, who prepared this option for me and added it to the library. I selected my newly coded layout, personalised with our brand colours, fonts and social media icons, and I was almost there!

Before testing, I had some questions, is my signature mobile optimised? Can I include links to personal LinkedIn profiles and so on? Although the support team answered on telephone support, I’ve been assured that an FAQs button will be here and packed with useful tips, tricks and information before we know it.

I like the way I was able to quickly and easily send test messages to myself as well as other team members.

Conclusion

Overall…? I’m impressed!

The new interface ticks all the relevant check boxes: it’s user-friendly, visually appealing and help is always at hand.

Thanks to Rocketseed for providing me with the opportunity to take a sneak peek into the brand-new interface!

Diana Tucker | Director & Co-Founder of Marketing Fusion Ltd

7 Internal marketing ideas to improve employee experiences

Your two most important assets – your people and your brand.

And how your employees experience, buy into, represent and communicate your brand can make the difference between your business’s success and failure. That’s the great internal marketing challenge.

So, what if there was a way to improve your internal marketing by engaging with individual employees personally and efficiently whilst also measuring their uptake? A ‘hero’ internal marketing channel?

Well, there’s one channel that HR managers and teams can harness every day as the company’s most influential internal marketing, communication and engagement platform.

Employees around the world send each other millions of normal Outlook emails every day. What if these emails could be injected with eye-catching, employee-specific internal marketing campaigns? The first thing they see when they open each email – instantly engaging, clickable, interactive and ideal for a range of important information announcements. Basically, the smartest (and most cost-effective) internal marketing opportunity there is.

It’s time to make smarter use of your biggest form of daily communication.

Here are 7 internal email campaigns ideas to engage your employees, strengthen your company culture and drive real performance results…

1. The “internal news” campaign

Ensure your employees never miss an important announcement! Connect, inform and motivate your staff daily with a video message that you or your team can easily record on an iPhone and apply to every email.

2. The “welcome on board” campaign

Welcome on board! Welcome, on-board and educate new joiners with clever internal campaigns about your company culture, product training info and ‘how things are done around here’.

3. The “company templates” campaign

Centralise your branded templates – from PowerPoint sales presentations to policy documents and invoices – and link your employees to the important documents and files they need to read or use.

4. The “training and events” campaign

Attention team! Advertise important team training sessions and internal events to ensure everyone puts the date in their diary and nobody misses out.

5. The “recruitment” campaign

The job’s yours! Let your staff know about vacancies they can either apply for themselves or spread the word to interested applicants.

6. The “anonymous tip-off” campaign

Give your staff the power to tip you off privately about any bad or unproductive behaviour so you can root-out risky practices, inefficiencies and trouble-making team members.

7. The “staff survey” campaign

How are things going? Find out by running survey banners at the top of your internal emails on everything from how happy your staff are to where they want the Christmas party.

For all these internal marketing campaigns, you’re in complete central control, so you can decide the message, how it looks, who it’s sent to and when to run it.

No doubt, improved employee experiences will lead to improved customer experiences. After all, customer buying decisions are influenced more and more by experience, and the key to this experience is through your employees (the people your customers talk to, meet, get emails from, etc.)

A productive, positive employee experience has emerged as the new contract between employer and employee.”*

It’s time to deliver on this. Make your internal email your internal marketing ‘hero’ channel.

To learn more about internal email marketing speak to the knowledgeable team at Rocketseed.

*From Deloitte

Wade Willingale | Managing Director

Connect with Wade on LinkedIn

7 Essential email banners to boost your business

Are you getting the most from the space on your email? Is every banner on your emails enticing real-time sales interaction?

So maybe it’s time to update your strategy and start mixing things up a little. Stand out from the crowd and start looking for opportunities beyond your typical, day-to-day salesy banners.

What you want to do is:

Get your clients’ attention. Get them interested. Get them engaged. And get them CLICKING.

Now we know, not all email banners are created equal. That’s why we’re here to help you. Start turning heads with every email you send, with these 7 ‘must-have’ banners for any marketer’s email branding strategy.

1. The “how are we doing?” banner

Customer Service should be at the forefront of your business.

Incorporating a ‘Rate Our Service’ Banner in your email is a great, non-intrusive way to get feedback from your clients. They can effortlessly select on the desired rating in one easy click, without having to complete a lengthy survey form. The instant click-notification can help you discover how employees are performing in real time and follow up accordingly.

2. The “let’s get social” banner

Sharing is caring, especially when it comes to Social Media.

Encourage the readers of your emails to follow your social media channels for all the latest and greatest news your brand has on offer. Not only do they stay on top of trends but they can also become your biggest brand ambassadors!

3. The “straight from the horses mouth” banner

Establish credibility and trust with a case study.

Empty promises won’t get you anywhere. People want to hear from reliable sources that your product/service lives up to its promise. Use this opportunity to showcase these testimonials (in either written or video format) and drive traffic to your website.

4. The “lights, camera, action” banner

Let’s admit it, people have short attention spans.

Grab their attention with a short informative video. There’s no need to spend a fortune on the production of your video, with so many affordable and even free video software tools available. If a picture is worth a thousand words, just imagine how powerful your video will be!

5. The “Extra! Extra! Read all about it!” banner

Keep your clients up to date with all your latest news.

Maybe your company won a big award, or you’re launching a new product that will rock the industry! Not only does this keep your clients informed, but also drives traffic to your website, which is always a bonus.

6. The “it’s that time of the year” banner

If you can’t beat them, join them.

Your competitors are doing it, so why aren’t you? Take advantage of promotional marketing opportunities presented by seasonal dates and see your sales soar.

7. The “because you’re worth it” banner

Who doesn’t love free stuff?

We’re sure you agree that client retention is just as important as acquisition. So show your clients just how much you appreciate their continued support by exclusively offering them something for free. A freebie every now and then will not only show loyal clients how much you care but will also help re-engage inactive clients.

Feeling inspired to spice up your email banners but need a little help? Our super-efficient Account Managers and creative Designers are ready to help you every step of the way.

And with Rocketseed’s advanced segmentation, targeting and scheduling rules, you can relax knowing that every recipient will be targeted with the right banner message at the right time.

So for the most engaging email banners, you know who you need…

Leonie van Aswegen | Marketing Coordinator

Connect with Leonie on LinkedIn

Opt-in made easy

Are you using RocketMailer (Rocketseed’s bulk email software platform) for all your crucial mass email communications?

If so, POPI and GDPR are just around the corner and if you’ve not already done so, it’s time you did some housekeeping around your client and marketing lists.

POPI and GDPR: A quick description:

POPI: Protection of Personal Information Act, enforced in South Africa. Yet to commence, with early 2019 as the suggested time frame.

GDPR: General Data Protection Regulation, enforced in the European Union. Commencing on 25 May this year.

Opt-in and audit trail – absolute must-haves!

In the past, based on personal preference, you were able to utilize the ‘opt-out’ approach to email marketing, governed by current legislation. This was easy to manage thanks to RocketMailer’s built in/non-removable unsubscribe link, that did not need manual intervention. All you had to do was create your email, send and then review analytics. If anyone clicked on the ‘unsubscribe’ link, they would automatically be removed from your mailing list.

Well, POPI and GDPR aren’t as forgiving or lenient.

Email recipients or “Data Subjects” (as referred to in the laws) need to give explicit consent, through an ‘opt-in’ method, to receive communications from your business. The phrase which comes up when discussing this law is; “freely given, specific, informed and unambiguous”.

The person giving consent must be able to simply subscribe, based on understanding exactly what they are signing up for, without any elusiveness or misrepresentations by your brand.

So, what does this mean for your marketing lists?

It means you cannot naively bulk email contacts anymore, where you are unsure of their origin. You need to make sure you have either:

  • Recorded opt-in/subscription logs for all your email recipients or;
  • You will need to re-permission your contacts

This is not the end of email marketing as we know it, so do not be afraid! Rocketseed is here to help you make it less complicated than it has to be.

Running a simple ‘opt-in’ campaign is the requirement for successful re-permission. However, we’ve seen many of these in the past and they contain the mandatory message, but the outcome or result is far less than desired.

So how then do you re-permission clients with as little drop-off as possible?

We suggest running a simple campaign that engages with your recipients in a way that asks them to update their preferences. This type of campaign tells a reader that you care about their email experience and that you actually want to make sure they only receive content about the things they’re interested in.

This email would link to a preference centre which can show the reader all their current subscriptions as well as available options.

Once they complete selecting/unselecting what they desire, they can tick an opt-in button at the bottom which asks them for explicit consent for joining those mailing lists.

And just like that, you will have the opt-in you require.

This would then be automatically stored in RocketMailer, should you need to prove subscription at any time in the future. I would also suggest exporting and storing this log elsewhere as records are very important, once you achieve legal opt-in of course.

NB: Achieving consent to continue sending communications to your readers is heavily reliant on your content and whether or not a recipient chooses to stay on your mailing lists. The above campaign is only as successful as the relationship your brand holds with its readers.

What about my existing clients? Do they need to be re-permissioned as well?

The GDPR and POPI share a similar sentiment around this.

The general understanding is that you CAN contact your existing clients, where there is always an option to opt-out. The opt-out feature must always be available to your clients as per normal sending rules.

The GDPR refers to this as a ‘soft opt-in’ and this form of opt-in for existing clients should only be relied on if you abide by all other laws of the GDPR, in regards to the processing of information.

If a client does question why they are receiving marketing communications from your company, you can let them know that they are existing clients of yours where they do need explicit opt-in, as you are processing their data correctly, in accordance with the law. (This is specific to GDPR and POPI).

If there is ever any doubt, it’s best to utilise the re-permissioning process to be safe.

This can be quite a simple campaign to execute. However, if you are unsure of the legislation’s criteria or need advice from the professionals, we’re here to help.

Warren Cornelius | Operations Director

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