The power of everyday email
Think how many emails each employee in your company sends each and every day. To customers, prospects, suppliers and partners. People who already know your company and open the email as they know the sender. Open rates in excess of 90%. Compare this to the results we’re seeing with blast email marketing. It’s chalk and cheese!
With Email branding, your message gets there
The inboxes of your customers are as noisy as a kindergarten class. They are receiving emails on a daily basis from social media, your competitors, and other websites. Branded emails can help your business stand out from the competition. Using beautifully designed banners and signatures to spread your message is an effective way of getting higher click-through rates, delivering your message, and increasing ROI.
In fact, branded emails have been shown to increase open and click-through rates by as much as 42%. Need to deliver your message? Brand your email.
Branded emails are a magnet for lead nurturing
In much the same way as a magnet attracts the North and South poles, branded emails bring together businesses and their customers. They allow customers to find out more about your company, its values and stories as well as its products and services. It allows your customers to move further along their own personal buyer’s journey.
Now that email branding has facilitated the engagement of leads with your client’s products and services, it brings their customers a step closer for them to consider large and timely purchases. Branded emails that contain targeted and relevant content will be highly consumed by your potential leads.
Branded emails equals more customers
Because your leads are better educated and engaging in content that is highly relevant companies are experiencing higher click through rates which means more leads end up being converted into customers, and more customers end up making purchases. Did someone say ROI? We have your ROI right here.
An effective email branding strategy coupled with high quality content can significantly increase the ROI for your business.
The marketing agency viewpoint
Are clients breathing down your neck about how to increase ROI on their marketing efforts? Are you looking for a way to create more traffic to their sites and landing pages?
The good news is that you can help them take their marketing strategy to the next level without significant cost, complexity or more work for your agency.
Download our latest ebook; Extend the life of your campaigns here to find out how.