Why this proven marketing method should have a place in your plan
New Year. New Marketing Plan. How’s yours shaping up?
Sticking with tried and tested? Taking a chance on the latest trend? Tightening your budget? Reluctant to research?
Whether you’re making a move on new markets, committing to new creative, completely sold on social or just brushing up your brand guidelines, when it comes to marketing planning these are uncertain times.
But one thing is 100% certain…
Everyone in your business (not just your marketing team) will be sending emails this year – thousands of them. Chances are, it’s your business’s most used communication channel by far.
And every email – from every employee, every day – is a marketing opportunity for enhancing engagement, driving web and social traffic, gaining valuable intelligence and building your brand.
How? Everyday email always gets opened. It gets read. It demands action. And it doesn’t waste time. In short, it’s the perfect place for adding an interactive marketing message…and the numbers show it beats bulkmail hands-down!
It turns every email communication into a marketing communication, so…
Put it in your plan
From big-picture brand positioning to the most precise promotion, there’s a place for email branding – especially banners and signatures – at every stage of your marketing plan.
If your objectives are SMART, then email branding is a smart choice. Whatever your marketing and communications objectives – increasing sales revenue, growing your database, hitting your web traffic target or encouraging long-term engagement – email branding has a real role to play.
When you see how email banners can be targeted down to the smallest audience segment (one key recipient, if required!), timed to fit your campaign programme or triggered by the recipient’s previous activity, it’s easy to see how. When it comes to cross-selling, up-selling and building brand loyalty, email branding is seriously strategic.
Whether supporting your traditional and/or digital advertising, PR and promotional campaigns – or, of course running an email branding campaign in its own right – email banners can be updated in the click of a button to feature your latest campaign creative.
A key strength of both email banners and signatures is their ability to drive traffic to your website and social channels through embedded links. Email might not be as fashionable as your Facebook, Twitter, Instagram and YouTube channels but it can certainly send a lot of traffic their way!
When your plan gets down to the nitty-gritty, email branding can deliver the direct response you need. With technology that enables multiple, clickable call-to-action buttons to appear on both banners and signatures, interactive email branding lets you engage customers at the most tactical level, be it in response to a new product launch, a price promotion, a newsletter sign-up or an event invite.
You have complete control, so you can implement the email banner campaign you want when you want, at the click of a button. And because we make the branding totally tamper-proof, control really does mean control.
More Bang for your Budget
One thing’s for sure – you’ll get a lot of bang for your banner! After all, you’re simply enhancing a channel you already own and, in terms of effective engagement, email branding punches well above its weight. In fact, when used creatively, an email banner campaign offers unrivalled marketing channel ROI. It really does pay to put it in your plan!
The clinching reason to put email branding in your plan? It’s proven. In businesses of every size and sector (see our client case studies here) we’ve helped to deliver outstanding results through the engaging power of email branding.
Get in touch to learn how Rocketseed can make email branding work for you.
Sounds like a plan!