ER24 grow their database and increase awareness using email media
ER24 is an emergency medical care service provider in South Africa and provides emergency medical ambulance response and pre-hospital care.
The Email Marketing Opportunity (EMO) for ER24 is close to 1 million, as a company they send 80,000 employee emails a month. Email media is used to improve communications and raise awareness of their key campaigns.
ER24 took advantage of using Rocketseed Listbuilder tool. This excerise highlighted that 10,000 contacts were not attributed to any database.
After sending an email to invite them to join their newsletter they achieved a 10% opt. They regularly use Listbuilder as a tool to grow their email database.
“10% opted into our database, for a company like us that didn’t have ANY database to send out communications, this was a lot for us. Since then we have seen a lot of growth.“