The new Rocketseed reporting dash has arrived!
Learn what this means for you…
We’ve kept things simple with the new Rocketseed reporting dashboard – the easiest way to see the email signature marketing performance data you need to make the right decisions.
It’s a single-screen snapshot of your campaign success featuring all the metrics that really matter, giving you clear actionable insights to achieve even better results.
Every email analysed
Our market leading email marketing analytics gather data on every ‘branded’ (with signature and/or banner campaign) one-to-one email your business sends and every recipient interaction with it, so you can see which senders, recipients and campaigns are driving success.
So what are the key metrics on the dash? Let’s take it from the top…
Top line figures
Once you’ve selected your desired campaign date range, the top line shows you the total number of active email users, the total number of emails sent and, most importantly, how many of these were branded. You’ll be notified of any ‘unbranded’ emails – each one’s a missed marketing opportunity!
What a performance
How are your top 10 campaigns performing? This is important when you consider the variety of campaign themes, creatives and calls-to- action your banners can carry (See our 7 Essential banners to boost your business). Top Banner Performance clearly shows the all-important Click through rate – the higher the CTR, the stronger the banner’s engagement.
Hey big sender
Who are your business’s Top Email Senders? There’s a good chance they’re in your sales team, sending emails to prospects and existing customers all day. But are they getting the highest engagement rate? It’s essential that your top email senders are running the key banner campaigns to actively engage their target audiences. So when you’re prioritising your banner campaign designs, you know who to think of first.
On the receiving end
Top Receiver Domains tells you who receives most of your emails, so it’s important to prioritise them with targeted email banner campaigns that meet their specific needs.
Don’t be surprised if your own company domain ranks high – think of all those internal emails that get sent every day. You can find our tips for ‘7 Internal Marketing Ideas to Improve Employee Experiences’ here.
A picture of health
Click on the Account Health button and you can see what sort of shape your Rocketseed account is in.
Banners looking a bit dated? We show you your active banners that are over 3 months old which we’d recommend updating.
Not on track? Our dash alerts you to any active banners that aren’t being tracked. Without tracking you’ll never know their engagement.
No branding? The email health check flags up any email that’s being sent without any branding applied. There might be a good reason for this but make sure you’re not missing marketing opportunities!
The new Rocketseed reporting dash makes it easier than ever for you to get the most from your Rocketseed email signatures and banner campaigns.
If you’re already using Rocketseed then you can upgrade for FREE here, and if you’re thinking of signing up, it will be yours from the word go. If you’re not yet using Rocketseed, our reporting dash is just one more reason why you should!