Rocketseed is the official email marketing and communications sponsor of the NSBC effective August 2010. With offices on four continents, Rocketseed is the major supplier of integrated everyday, transactional and broadcast email marketing solutions to thousands of businesses across the globe. Leading the charge in assisting the NSBC in the development and empowerment of the [...]

Everyday email proves to be the most valuable asset for harnessing your trusting client relationships and adding value by propositioning customers with relevant and timely marketing messages. The medium has remained vastly anonymous and underutilized in marketing circles, despite the quality, size and personal nature of the audience it addresses. By supplementing employees’ everyday email [...]

If you’re thinking of someone paying a dollar for every email you send then the answer is an absolute and emphatic ‘no!’ But that doesn’t mean your email should be regarded as a necessary evil. It is the MacDonald’s multi-billion dollar line “Would you like fries with that?” that clarifies the power of the up-sell [...]

My favorite online encyclopedia, Wikipedia, defines email marketing as follows: “E-mail marketing is a form of direct marketing which uses email as a means of communicating commercial or fundraising messages to an audience.” Usually, this form of marketing employs bulk mail (typically referred to as newsletters) with lists of user email addresses obtained through newsletter [...]

Johan Huisamen is appointed as Managing Director of Rocketseed South Africa. Visit his profile on LinkedIn to connect.