In marketing terms, how does a company cut through the noise, target individuals that have an interest in their service, but will also identify and remember their brand...
Email is probably the most critical communication medium for any organization and one of the main priorities for the Rocketseed technical team is to deliver a.....
Email signatures are such a standard part of the email offering these days that every email client, even those that are free, allows you to create your own basic email signature. But....
Experian have recently re –launched their comprehensive Mosaic Segmentation tool. For those who are not familiar with Mosaic, it is a consumer classification tool that....
The latest Email Bench Marking Report by the DMA reveals email volumes hit an all-time high during the first half of 2012, with a 46% surge in sent emails while click through....
I would still like to explore further one of the areas that this blog touched upon, and that’s the importance of keeping consistent and relevant branding in all.....
At Rocketseed we are real advocates for making email personal, and believe that email has to evolve from “batch and blast” where one message goes to all.....
A report released on Tuesday 13th November in the UK by the Charities Aid Foundation and the National Council for Voluntary Organisations, shows that the average...
The last DMA email client report reinforced, what all email marketers know, that email is the top revenue producer in the marketing mix. But no email marketer seriously expects....
Customer service is one of those things that businesses talk about. We all agree it is one of the most important components in business, it is also one of the things that is often left on....
It’s 2011, and your brand (the perception clients, prospects and consumers have of your business) is more important now than it has ever been. The ability to customize....
Anyone in the UK thinking of getting their Christmas cards out extra early this year might have noticed that the price of a first class stamp is soon to go up from 46p to 60p....