The Rocketseed Blog

Thoughts, musings and opinions from all kinds of Rocketseed people across the world…

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A word cloud with the words "BIG DATA" at the centre.

How relevant is your business data?

In marketing terms, how does a company cut through the noise, target individuals that have an interest in their service, but will also identify and remember their brand...
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Rocketseed deploys next generation server monitoring

Email is probably the most critical communication medium for any organization and one of the main priorities for the Rocketseed technical team is to deliver a.....
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3 steps to success – make your email media designs work for you

Email media allows you to send sales and marketing messages on your everyday email communications. It is important that the....
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5 ways using email media can drive sales success. #justsaying

A wise man once said that if you don't build your brand then you're just another product. And if you're just another product then you'll...
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Email signatures, what you need to know

Email signatures are such a standard part of the email offering these days that every email client, even those that are free, allows you to create your own basic email signature. But....
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70% of consumers prefer communication by email

Experian have recently re –launched their comprehensive Mosaic Segmentation tool. For those who are not familiar with Mosaic, it is a consumer classification tool that....
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The words "National Email Benchmarking Report Half 1 2012 April 2013 Edition" above a graphic of three rows of multicoloured squares.

National Email Benchmarking Report

The latest Email Bench Marking Report by the DMA reveals email volumes hit an all-time high during the first half of 2012, with a 46% surge in sent emails while click through....
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What do your emails say about you?

I would still like to explore further one of the areas that this blog touched upon, and that’s the importance of keeping consistent and relevant branding in all.....
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The personal touch is all you need

At Rocketseed we are real advocates for making email personal, and believe that email has to evolve from “batch and blast” where one message goes to all.....
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Charity donations down 20%? Rocketseed can help.

A report released on Tuesday 13th November in the UK by the Charities Aid Foundation and the National Council for Voluntary Organisations, shows that the average...
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Branding: Every mail is sacred, every mail is great…

The last DMA email client report reinforced, what all email marketers know, that email is the top revenue producer in the marketing mix.  But no email marketer seriously expects....
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A black iPad, with an email visible on the screen.

Measure Customer Satisfaction using your everyday email

Customer service is one of those things that businesses talk about. We all agree it is one of the most important components in business, it is also one of the things that is often left on....
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A black iPad, with an email visible on the screen.

Building Brand Consistently and Effortlessly

It’s 2011, and your brand (the perception clients, prospects and consumers have of your business) is more important now than it has ever been. The ability to customize....
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A black iPad, with an email visible on the screen.

Celebrating the anniversary of the humble email attachment

Anyone in the UK thinking of getting their Christmas cards out extra early this year might have noticed that the price of a first class stamp is soon to go up from 46p to 60p....
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