The Rocketseed Blog
Thoughts, musings and opinions from all kinds of Rocketseed people across the world…
Is email beauty only screen-deep?
They say looks aren’t everything, but when it comes to email, it looks surprisingly like they might be. Why do I say this? Am I shallow and superficial when it comes to email signatures or think that an...
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5 ways email meets B2B marketing challenges
B2B marketing has always thrown up its own set of patience-testing challenges. From reaching the right-decision makers to nurturing prospects through an often long and complex sales process...
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Are You A Victim of Email Whaling?
Whaling, commonly known as spear-phishing is now targeting many business executives such as CEO’s, CFO’s and CTO’s. While a regular phishing attack attempts to maliciously steal a user’s sensitive...
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Rewardingly Hard to Win
Why are we, an ‘email branding’ business, sponsoring this year’s DMA B2B Campaign Award? Is it for the profile-building programme mention? A boozy night out in the name of networking? Or perhaps...
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Microsoft Certification for Email Signatures – Big News for Us, Good News for You.
We’ve got a big announcement & we’re thrilled about it. Microsoft has formally issued Rocketseed its certification for Windows Server...
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Have you seen the warning signs?
OK, so there are no screeching sirens or flashing lights and you won’t need a hazmat suit(unless your boss reacts violently to badly branded email) but there are tell-tale warning signs of bad email branding...
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Ever Had A Close Relationship By Email?
We all know, and research shows that it costs many times as much to get a new customer as it does to keep an existing one. So it pays to stay close - that’s the mantra of all relationship marketers...
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‘All Marketers Are Liars’ – Time To Get Personal
According to Seth Godin, marketing guru. What he’s really saying is that potential customers aren’t buying into the rhetoric anymore. They are looking for something you get from a one-to-one conversation...
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Got An Email Branding Question? Oliver Has All The Answers
It’s Rocketseed Q&A time again and, as Rocketseed’s resident email agony uncle and go-to technical troubleshooter, this month I’ve put together the A’s to a mixed bag of Q’s about Rocketseed email branding...
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The ‘Cry Wolf’ of Email: Beware Receipt-Deceit
This is personal. One of my regular contacts (you know who you are) requests a read receipt with every email. Having just received a 5-word email accompanied by yet another read-receipt, I am gritting my teeth...
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