Solutions for Marketing
Unlock the power of email and open a new media channel for your organisation
Rocketseed utilises the most widely-used business communication tool, email – the one-to-one everyday emails that your customers and employees send to each other – to provide two new valuable opportunities for your marketing efforts.
The first opportunity gives you control and centralises all email branding and signatures, ensuring that your brand is always presented consistently and professionally in every email sent from your organisation.
The second opportunity is an entirely new media channel for your business. This new media channel gives you the ability to create and control highly targeted email campaigns that speak directly to your customers and employees.
External Marketing Solutions
A new owned media opportunity for your business
The Rocketseed platform offers easy-to-use options for deploying awareness and promotional campaigns via email with features including rotational, scheduled, triggered, and sequential banners.
Segmentation capabilities extend far beyond what is available with web banners, because both the recipient and sender are known, enabling Rocketseed to target campaigns down to an individual or group with specific needs.
Our range of email-based marketing solutions also includes planning and implementing centralised document distribution workflows, complex customer life-cycle campaigns, brand launches, and focused media optimisation, as well as many other projects that have helped our clients optimise their business and improve their marketing ROI
Brand & Signatures
Centralise control over your brand and how your company communicates brand image, as well as open a new media channel.
Triggered & Lifecycle Campaigns
Campaigns can be loaded and only launched with specific triggers. Pre/post purchase, loyalty, or even reward campaigns, can be automatically launched based on simple customer actions.
Smart Targeting
Ensure that the right recipient gets the right message in the right context. Target banners by sender, receiver, or groups and control exactly how each message is presented and received.
Promote Events
Not only can you use the platform to promote events, but you can plug directly into our RSVP system so that any interest in an event can be directly channeled into the event RSVP track.
Share News & Social
The Rocketseed platform is perfect for content marketing, giving you a new channel for distributing your own content and linking directly to your social channels.
Internal Marketing Solutions
Inspire and align your staff to maximise your business potential.
It is critical that every consumer touch point is aligned with your brand promise and keeping your staff aligned, motivated, and invested in your brand promise is can be a major challenge.
Internal marketing is the solution to this problem, and it is for this reason that Rocketseed has developed one of the most efficient and cost-effective methods of internal marketing on offer today. You can deliver comprehensive internal marketing messages to your staff without increasing the size of your marketing team or dramatically increasing your marketing budget.
These are a few of the solutions we have successfully deployed for our clients:
Induction Process
Create an automated drip-feed induction campaign that begins on a new recruit’s first day, introducing them to teams, delivering documents and highlighting critical information.
Leadership Communication
Allow business thought leaders to communicate and interact with the entire business, about strategy, and changes within the business or industry sector, creating a more transparent environment that could increase trust and loyalty.
Reporting & Analytics
All of the information gathered from users and their interaction with email becomes part of a data resource, viewable through easy to use dashboards that you can use to mine insights that will help you deliver more effective campaigns and marketing ROI. Read more about our Analytics and Reporting options.
