Standardised email signatures & marketing solutions
Maximize the marketing power of company-wide signatures
Standardise company signatures for consistent branding.
Effective marketing demands a strong, consistent brand but keeping staff signatures on-brand has traditionally been a challenge. Rocketseed puts your marketing team in complete central control to create, update and manage tamper-proof company-wide signatures. So when you standardize email signatures with Rocketseed, company-wide brand consistency is guaranteed.
Create company wide signatures in Office 365
You can create company wide email signatures using Office 365 / Microsoft 365 using native mail-flow rules with conditions and exceptions that will enable you to centrally control all employee email signatures. However, the process has complications and limitations that are easily avoided by using a simpler, specialist solution such as Rocketseed email signature management for Office 365.
Whilst either solution is far better than expecting consistent company wide branding to result from letting each individual employee set up their own email signature to an agreed template (no matter how well supervised), there are clear advantages to using Rockeed for standardized Office 365 email signatures. For example, an intuitive user interface giving your marketing department (or other brand guardian) central control, the inclusion of embedded images that display perfectly on all devices, the placing of signatures under the most recent replies and forwards, the dynamic removal of unused contact detail fields as well as all the additional marketing solution benefits below.
Create endless engagement opportunities
Social media and website links can be included in all your email signatures but when it comes to increasing email engagement for the business it’s all about the banners! Whether under your signatures or at the top of each email, Rocketseed email banners are instantly eye-catching and feature interactive calls to action to get recipients clicking through to your key website content, social media channels and sales platforms. As a marketing solution, Rocketseed opens endless engagement opportunities. For inspiration, check out our 33 great banner ideas.
Measure email signature marketing success
An effective marketing solution generates, and makes full use of performance data. Rocketseed’s reporting dashboard gives you the key data you need, from sender statistics to every recipient engagement, all tracked and analyzed down to the last click. You can even A/B test banner elements to optimise future campaigns.
To strengthen the marketing-sales relationship, Rocketseed’s real-time click alerts mean that your sales team can follow-up immediately on any interest. Also, by integrating with Google Analytics and your CRM systems (such as Salesforce) Rocketseed tracks the whole customer journey from first banner click to sales conversion.