The Rocketseed Blog

Thoughts, musings and opinions from all kinds of Rocketseed people across the world…

A graphic showing two boxes, one with an image of a woman covering her face inside.
A laptop with the Google Apps and Office 365 logos on the screen.

New trend is moving companies to Office 365 and Google Apps

This blog will not surprise many people as it is discussing a clear trend in the world of email Transport Agents. Microsoft particularly...
Read More
A graphic of a woman working at a desktop computer, with an email interface on the screen.

7 ways to create business opportunities using your email signature

There is always that one email that lands in your inbox giving you signature envy, the design and layout...
Read More
A word cloud with the words "BIG DATA" at the centre.

How relevant is your business data?

In marketing terms, how does a company cut through the noise, target individuals that have an interest in their service, but will also identify and remember their brand...
Read More
Five different icons: a person, a magnifying glass, a graph, and a scale, repeated in a grid of 4X5 squares.

Rocketseed deploys next generation server monitoring

Email is probably the most critical communication medium for any organization and one of the main priorities for the Rocketseed technical team is to deliver a.....
Read More
An Apple desktop monitor with a spreadsheet on the screen; a cut out circle shows a zoomed-in section of the screen that reads "Find out more".

3 steps to success – make your email media designs work for you

Email media allows you to send sales and marketing messages on your everyday email communications. It is important that the....
Read More
A graphic of a blue multi-storey building with a blue banner of repeated dollar signs extending away from it.

5 ways using email media can drive sales success. #justsaying

A wise man once said that if you don't build your brand then you're just another product. And if you're just another product then you'll...
Read More
Icon showing a sealed envelope.

Email signatures, what you need to know

Email signatures are such a standard part of the email offering these days that every email client, even those that are free, allows you to create your own basic email signature. But....
Read More
A graphic of a woman working at a desk, with a row of closed envelope icons above her.

70% of consumers prefer communication by email

Experian have recently re –launched their comprehensive Mosaic Segmentation tool. For those who are not familiar with Mosaic, it is a consumer classification tool that....
Read More
The words "National Email Benchmarking Report Half 1 2012 April 2013 Edition" above a graphic of three rows of multicoloured squares.

National Email Benchmarking Report

The latest Email Bench Marking Report by the DMA reveals email volumes hit an all-time high during the first half of 2012, with a 46% surge in sent emails while click through....
Read More
A black iPad, with an email visible on the screen.

What do your emails say about you?

I would still like to explore further one of the areas that this blog touched upon, and that’s the importance of keeping consistent and relevant branding in all.....
Read More
A screenshot of an email with colourful banners at the top and bottom with the words "Merry Christmas", and indiscernible text in the body.

The personal touch is all you need

At Rocketseed we are real advocates for making email personal, and believe that email has to evolve from “batch and blast” where one message goes to all.....
Read More
Increase donations with Rocketseed

Charity donations down 20%? Rocketseed can help.

A report released on Tuesday 13th November in the UK by the Charities Aid Foundation and the National Council for Voluntary Organisations, shows that the average...
Read More
A hand holds up a white tablet.

Branding: Every mail is sacred, every mail is great…

The last DMA email client report reinforced, what all email marketers know, that email is the top revenue producer in the marketing mix.  But no email marketer seriously expects....
Read More
A black iPad, with an email visible on the screen.

Measure Customer Satisfaction using your everyday email

Customer service is one of those things that businesses talk about. We all agree it is one of the most important components in business, it is also one of the things that is often left on....
Read More
A black iPad, with an email visible on the screen.

Building Brand Consistently and Effortlessly

It’s 2011, and your brand (the perception clients, prospects and consumers have of your business) is more important now than it has ever been. The ability to customize....
Read More