What is Bulk Email Marketing?
Bulk email is simply email – typically featuring advertising or marketing messages – that is sent in large quantities all at once, targeting a large number of recipients simultaneously.
Whether you’re looking to advertise a new product, promote an upcoming event or showcase your latest news in an email newsletter, bulk mail can be a highly effective campaign channel for communicating your message to a mass audience.
And with the response feedback you receive from your mass mailing, your mailings can become increasingly targeted, personalised and successful.
What is a bulk email service?
Delivering effective (and cost effective) bulk email marketing campaigns requires a high level service spanning design, planning and campaign management support.
With Rocketseed’s bulk email platform – Rocketmailer – you have the option of allowing us to create and manage your bulk email marketing campaigns and newsletters for you, or for a Rocketseed account manager to train you on our easy-to-use platform so you can manage your bulk email marketing independently.
How to select the best bulk email service?
When choosing your bulk email service provider, we advise you consider the following factors:
With Rocketmailer – our own bulk email platform – pricing is all-inclusive ‘pay as you go’, so is effectively volume-based. Unlike some competitors that offer specific ‘packages’, we offer a more personal level of service and can develop a plan that makes the most sense for you.
Bundled into the monthly per-email send cost of our bulk email marketing services are a wide range of valuable features, including managing the segmentation of your list, trigger automations, unlimited image and document storage, comprehensive response data, Google Analytics integration, instant social posting, unlimited surveys and forms, and access to our support team.
Rocketmailer customers have access to our in-house support team – real Rocketseed people, never outsourced – who are always happy to offer one-to-one help, either by email or over the phone. No question is too big or too small. After all, we’re a bulk email marketing service, not just an application.
We’re big on stylish design. We have a gallery of designer-created templates and also offer custom design options as well. With us you can code your own HTML, use a blank template (free) or have us match the header from your site and convert it into a template for your drag and drop content.
At Rocketseed our aim is to meet you at your price-point and skill level to make sure you never have to compromise the look and feel of your bulk email marketing campaigns.
The features of Rocketmailer for email marketing
- Easy-to-use design editor
- HTML email design upload
- Email testing with integrated spam scoring
- Automated campaigns (by schedule or interaction)
- Social sharing of content
- List management with automated handling of bounces and unsubscribes
- Professional forms with customisable fields
- Advanced personalization and segmentation
- Comprehensive reporting on delivery, open rates, bounce rates and click-throughs, with extra integration into Google Analytics
- Mature app exchange for further integration with other third party software