Have a guess. Higher. A shocking 66%* percent of customer’s switch companies or service provider due to poor customer service. Like me when I first read this statement, you’re probably thinking ‘My company’s customer service is great – I don’t need to worry’. The real question is how do you really know what your customers are thinking?
Although we can assume our customers know we care. Can we be sure we know our customers are happy with our product or service? It’s a win-win situation; happy customer’s equal the growth of a successful business.
There is no doubt of that for Jim Shuky Automotive, when a happy customer shared a review online titled “I have never in my life seen this level of customer service” alongside a photo of a hand written card thanking the customer for the business…
The little things such a ‘thank you’ can earn future business because of memorable customer service. With the added bonus that it was shared online, generating additional business for Jim Shuky. I’m not suggesting you start ordering 1000’s of thank you cards on Amazon, I’m merely highlighting the thank you effect goes along way, and will contribute to your customer retention.
A cost and time effective solution is using your everyday emails, that your company sends 100’s of every year. Applying a personalised banner to your email signature, asking your customers to rate your service in one click, or a personalised ‘thank you’ to the customer you’re reaching out to. Rocketseed will allow your customers to rate your service, and give you an instant click alert, allowing you to rectify negatives experiences and celebrate success in real time. Understand how Cardinal Insurance have had success using Rocketseed to monitor their customer service.
If you love your customers, monitor and maintain their happiness to ensure the future of a successful business. Click here to try Rocketseed today.