So you’re Rocketseed-ready and you’ve created your email branding campaign – good work!
You now have the power to transform every (yes, every) email you send into a marketing channel with stylish branded signatures and eye-catching promotional banners. Every element is creative, engaging and compellingly clickable… and will deliver real results with unrivalled ROI. But you’ve got a few questions…
How will it impact on my IT? How flexible is it for my business’s server set-up and my mobile workforce? Will my branding design display as desired on every device? Who holds my hand if I need help? Once I’ve bought in will I ever hear from the provider again? (Yes!) And, finally, is it secure?
These are all important concerns. No matter how stylish your signature or creative your campaign, these behind the scenes basics have to be right – after all, we’re talking about every email your business sends.
Well, we’re here so you can rest easy because Rocketseed has the perfect ‘peace of mind’ recipe for total reassurance – the Cloud, compatibility testing and client campaign service.
So let’s start with the Cloud…
The Cloud’s got it Covered – Security, Flexibility, Efficiency
Cloud platforms offer stable, secure, flexible and centrally-controlled environments that empower you to grow your business without the previously prohibitive costs of on-site installations. And the opportunities for email branding are no exception.
Because a Rocketseed Azure-hosted server is in the same cloud environment as your Office 365 mail, your mail won’t route outside of the Azure Cloud in order for Rocketseed to apply your branding – and with this comes security, “work from anywhere” flexibility and economy. What does that mean for you? No need to purchase additional hardware.
Through Office 365, mail campaigns can run for everyone in your business via the Cloud and with Rocketseed you can control them all centrally.
Everything’s clear in the cloud
Rocketseed in the Cloud email branding is set up using a secure, access-controlled web-based user interface…simple! Internet mail connectors within your Office365/Google Apps environment enable your mails to route through the Rocketseed cloud server for branding. The branded mail is then securely resubmitted to Office 365 via a closed loop. This means that even though your email is being branded by Rocketseed, it doesn’t leave the secure cloud environment before final delivery.
So it’s super-secure?
Yep. And we keep it that way. How?
- We ensure that the Rocketseed Azure-hosted branding appliances are kept up to the most recent patch level for both the operating system and software components
- The internal software undergoes security audits and thorough penetration testing on a regular basis
- All email conversations are conducted via secure TLS-encrypted communication
- The user interface is accessed using a secure (https) connection and is username and password access controlled with granular role-based access levels
- All mails sent from Rocketseed are SPF -to ensure safe delivery
NB. If you’re in marketing, go talk to IT!
Super-efficient and flexible too
Rocketseed in the Cloud can be accessed from any web-enabled device so no matter where in the world you are, you will still have email branding. On top of this flexibility, super-efficiency is also delivered as:
- Rocketseed’s “always on” technology means a highly available, scalable service with 99.99% up-time
- The scalable three-tier architecture is robust and has no upper limit in terms of mail throughput
- All mails sent from Rocketseed can be DKIM-enabled to enhance deliverability
- Time spent in the email delivery queue is monitored and any “slow” delivery issues are investigated and alternate solutions implemented
- Blacklists are monitored and delisting actioned, with alternative delivery IP addresses maintained to overcome any blacklisting delivery issues that may occur
- You can access and update your user information without the need for proxies etc.
- You don’t need to have outsourced IT to enable your branding. Rocketseed support can do this as a one-off setting change for you
- Server health is actively monitored 24/7/365
Moving to the Cloud?
During the transition period from full on-site to cloud, many ISPs and businesses employ a ‘hybrid’ solution (part on-site and part cloud) and, with this in mind, Rocketseed works in all three environments (i.e. full on-site, hybrid and full Cloud), so rather than offering a ‘one size fits all’ solution, Rocketseed delivers exactly what you need.
Compatibility – testing, testing, testing
You have no idea how much we test.
Your branding won’t get clicked if your branding isn’t clear. So it’s vital that all the branded campaign elements in your Office 365 email perform perfectly and display as desired no matter when, where or on what device the email is sent or opened. After all, it’s about more than creative effort, it’s about potentially missed engagement opportunities and brand image damage – so the stakes are high.
Once again, Rocketseed can reassure you. How? By testing and testing … and then testing some more.
Rocketseed-branded emails are tested to render correctly on the broadest range of email clients. And not just for the original ‘send’. We also test against combinations of all email clients so that when a branded mail is forwarded, your branding maintains the correct appearance regardless of the email client used.
Peace of mind on the move
Just as importantly, with over 60% of emails now opened on the move, your email branding solution must be mobile-optimised. Again, we test, test and test some more across a range of devices so your signature and banner sizes automatically adjust to ensure easy readability and consistent design, whether on laptop, tablet or smartphone.
Client Campaign Service – On-hand and hands-on
Email branding is all about engagement. But can you engage with your email branding provider? A one-click download and endless FAQ’s is NOT engagement – Results-focused client campaign service IS.
This is when it’s not all about the tech. To deliver real engagement it helps to get advice from real people and that’s why Rocketseed clients get a dedicated account manager who knows what works (and what doesn’t), who talks ‘tech’ (so you don’t have to), who lets you in on all the tricks of full functionality and who can make the recommendations that keep your campaigns on track, on target and ahead of the curve – while being always on-hand, and always hands-on.
Email branding isn’t a ‘one size fits all’ – it’s about what’s right your business when you’re Rocketseed-ready. From your initial conversation to the results report on your campaign, Rocketseed’s real people will be with you all the way.
Perfect Peace of Mind
We hope we’ve put your mind at rest. Email branding is an incredibly effective marketing channel, and with Rocketseed in the Cloud taking care of everything, you can concentrate on achieving the marketing objectives of your campaign, with perfect peace of mind.
Please contact us to find out how we can help your business. We’d love to give you a presentation.