By Michael Hutt
Is your business sending best-in-class emails? As email experts, we see hundreds of examples every month of companies that could use a little extra help. Effective emails can significantly improve your business outcomes, whether you’re sending newsletters, sales pitches, or customer support messages.
To help companies assess and improve their email communications, we’ve developed an Email Effectiveness Score—a fun and insightful test that evaluates your emails’ performance. Scoring out of 80, this tool is designed to highlight areas of strength and opportunities for improvement. But what does this score mean, and why should you care about it? Let’s dive into the importance of email effectiveness and how our detailed report can help take your email strategy to the next level.
What is an Email Effectiveness Score?
The Email Effectiveness Score is a quick and easy way to measure how well your company’s emails will likely perform. It’s based on critical factors influencing email success, such as subject lines, content quality, readability, and technical aspects like deliverability. After taking the test, you’ll receive a score out of 80, reflecting your emails’ overall effectiveness.
But this score is more than just a number—it’s a tool that can reveal that your email strategy is working well or where it might need some fine-tuning. For companies that score under 70, we recommend requesting a Full Email Effectiveness Report, which provides a deeper dive into your emails’ technical and content-related aspects, including a detailed analysis of your email headers, which tell us a lot about how well your organization is performing when it comes to stuff like DMRC, DKIM and SPAM filters, as well as what technology may be good for you to implement to improve email effectiveness overall.
Why is Email Effectiveness So Important?
- First Impressions Matter: An email is often a potential customer’s first interaction with your brand. A poorly crafted email can result in lost opportunities, while a well-executed one can capture interest and drive action.
- High ROI: Email marketing offers one of the highest returns on investment (ROI) in digital marketing. However, this ROI can only be realized if your emails are effective—reaching the right inbox at the right time with the right message.
- Deliverability is Key: Even the most beautifully designed email won’t be effective if it doesn’t reach your audience’s inbox. Factors like spammy subject lines, poor email list hygiene, and incorrect technical setups can all harm your deliverability.
- Engagement Leads to Conversions: Most business emails aim to prompt some form of action—whether it’s clicking a link, making a purchase, or signing up for a webinar. Effective emails are engaging and compelling, encouraging readers to take the next step.
- Reputation Management: Poorly crafted or misdirected emails can harm your company’s reputation. For example, if your emails frequently land in spam folders, recipients might view your brand as untrustworthy or irrelevant.
The Benefits of Improving Email Effectiveness
- Higher Open and Click-Through Rates: By improving your email effectiveness, you’ll see an increase in key metrics like open and click-through rates, leading to more successful campaigns.
- Better Customer Relationships: Effective emails are persuasive, personalized, and relevant, which helps build stronger relationships with your audience.
- Increased Conversions: With more effective emails, you’re likely to see a direct impact on your bottom line—more sales, more leads, and more customer engagement.
- Optimized Email Performance: By understanding and addressing the technical aspects of email delivery—such as sender reputation, SPF/DKIM records, and content optimization—you can ensure that your emails are delivered and perform as intended.
Take the test! Let’s see how you can improve all of your company emails. If you need more help, the Email Effectiveness Report can be requested simply by emailing us, and we’ll come back to you with some specific areas for improvement. Let’s make all of your email as effective as it can be.
