Email Signature Marketing for Crisis Management
The Complete Guide
Crisis management is a key part of any successful digital strategy. And everyday business email is your most used communication channel.
Using crisis management email signatures and banner campaigns are therefore a highly effective way to inform, reassure and engage all your stakeholders – your customers, staff, partners, suppliers and others – and stay on top of any crisis.
COVID-19 – the global Coronavirus pandemic – has thrown this into sharp focus for all of us. Using our complete guide you can easily adapt our crisis management email signature and banner examples to your own prevention plan and key messages.
What makes crisis management email signatures and banner campaigns so effective?
Rapid reaction speed.
When a crisis moves fast you need to update your messages immediately. With centrally-controlled crisis management email signatures and banners you can make company-wide updates in an instant, keeping your business on top of any evolving crisis.
Your message needs to cut through the noise of a crisis. An eye-catching crisis management banner at the top of each email ensures immediate attention.
You want immediate interaction but don’t want to add to any panic. Clear, concise copy and a compelling call-to-action on your crisis management email banner will directly engage your audience and get them clicking through to your detailed prevention plan.
Every email opened.
Maximise the chances of your prevention plan and instructions being read. With a crisis management email banner campaign you’re communicating your prevention plan with every email you send and, because it’s everyday business email, it’s always opened.
Central brand control.
To manage a crisis, it’s vital to have clear, unified, branded messages across your business’s employee emails. Centrally-controlled email signatures and banner campaigns guarantee all your staff are on-brand and on-message – presenting a united front.
Target key messaging.
Target key stakeholder segments with crisis management banner messaging – and links to content – that really matters to them. Reassure them all you have a prevention plan in place. Give customers information on closures, refunds and/or future deals, provide partners with tips on doing business during the crisis, and direct suppliers to updated access and order details.
Internal staff engagement.
Use training banners on your internal email to direct staff to your prevention plan training content and track their engagement. It’s essential that all staff understand their role in your crisis management plan, especially those in customer facing-roles.
Don’t underestimate the legal and compliance implications of a crisis. Remember to review your email disclaimer in consultation with your company’s legal department. Again, use central control to ensure the right disclaimer appears on every employee’s email.
Check who is actively engaging with your prevention plan with key email banner click-through metrics. Real-time click alerts show you exactly who is engaging with your crisis management email banners and enables targeted follow-up where required.
Look to the future.
As well as informing and reassuring, use your email banners to keep your business moving forward. Feature your latest promotions and advance purchase deals, – including on CRM-generated response emails – to help secure your pipeline and continue converting customers.
And when the crisis is over…
Well, that’s when email banner campaigns make the perfect channel to put your brand and business back on track promoting your newest products, latest offers and company news – all geared to driving direct engagement.
Email signatures and email banner campaigns make a highly effective crisis management tool. Email banner campaigns add reach, impact, flexibility and interactive, trackable engagement to your strategy, whilst centralised control lets you inform and reassure your stakeholders with complete brand consistency.
Want to see crisis email signature management and marketing in action?
Crisis management email signatures and email banner campaigns make a highly effective communication tool. Banner campaigns add reach, impact, flexibility and interactive, trackable engagement to your strategy, whilst centralised control lets you inform and reassure your stakeholders with complete brand consistency
We can assist with banners for governmental departments and crisis management professionals, as well as all customers who would like to create crisis management email campaigns.